Corksy

We’re excited to be back at the Wine Sales Symposium this May for a full day of industry insights, actionable strategies, and networking with friends—new and old. ?? Stop by the Corksy booth to chat with our team and see how we’re helping wineries sell more wine. Plus, get $20 off your ticket with code Corksy2025! Will we see you there? Let us know in the comments! ??

Your winery’s brand is more than a label—it’s the story that keeps customers coming back. In 2025, the best wineries aren’t just selling wine; they’re building connections through authentic storytelling, digital branding, and personalized experiences. From refining your website to making your wine club feel exclusive, a strong brand sets you apart in a competitive market. Want to make your winery’s story unforgettable? Read our latest strategies here: https://lnkd.in/eJRRcdJW What’s the most memorable part of your winery’s story?

"The addition of new markets, like Mississippi, is a boon to DtC shippers, as it makes hundreds of thousands of potential new consumers suddenly available," says Alex Koral in a new Wine Spectator article. Starting July 1, Mississippi residents can have wine shipped straight to their door. As another state opens up to DtC wine shipping this article explores what Mississippi’s new law mean for wineries, distributors and consumers. Read more here: https://lnkd.in/eX7R6Rk3

Younger consumers aren’t rejecting wine—they’re just engaging with it differently. We hear it all the time: “Gen Z and Millennials aren’t drinking wine like previous generations.” But the reality? The traditional wine playbook doesn’t fit their lifestyle. They value experiences over possessions. They’re discovering brands on TikTok, YouTube, and Pinterest. They’re looking for fun, flexible, and approachable ways to enjoy wine—without the rules, the rigid pairings, or the intimidation factor. So, how can wineries reach them? ?? Make wine approachable—ditch the stuffy tasting notes and talk like a human. ?? Expand digital marketing—Instagram isn’t enough; think TikTok, YouTube & Pinterest. ?? Rethink experiences—wine can be part of the moment, not the main event. ?? Upgrade packaging—unboxing matters more than ever. ?? Refresh wine clubs—flexibility, perks & customization win over younger consumers. The wineries that adapt and evolve will be the ones that thrive. ?? We break down 7 real strategies to connect with younger consumers. Read the full article: https://lnkd.in/erZBZ-SW At Corksy, we help wineries modernize their DTC strategy with tools built for the way people buy wine today. Let’s chat. Corksy.io ??

Heatmaps: A Winery’s Secret to More Sales ?? Bringing more visitors to your winery’s website is great—but what if you could convert more of the visitors you already have? One of the best ways to maximize your marketing budget (without constantly increasing ad spend) is by improving your conversion rates, average order values, and customer retention. Enter: heatmaps. These data-driven visual tools show where visitors click, scroll, and engage the most—and where they don’t. That means you can: ? Spot underperforming sections of your site ? Optimize key pages for better engagement ? Move high-value CTAs (like Join the Club or Shop Now) to where people actually interact Three ways wineries can use heatmaps to drive conversions: ?? Identify “dead zones” & improve engagement ?? Adjust layout based on scroll depth ?? Experiment with call-to-action (CTA) placements & copy Pro tip: If your best offers or sign-up buttons are in a low-engagement area, test moving them to hot spots for a boost in conversions. Heatmaps = data-driven decisions = more sales ?? Need help making your winery’s website work smarter? Let’s chat. https://lnkd.in/eV2t9dP6 #WineryMarketing #DTCWine #WineSales #EcommerceTips #WebsiteOptimization

?? The Silicon Valley Bank 2025 State of the Wine Industry Report is here—and for anyone in or around the wine industry, the findings shouldn’t come as a surprise. Declining sales, aging demographics, and shifting consumer preferences have been the focus of industry conversations for years. This isn’t just another cycle—it’s a demand-driven downturn, and waiting it out isn’t a strategy. ?? For the first time in 30 years, U.S. wine demand is shrinking—not just an oversupply issue, but a fundamental shift in consumer behavior. And according to SVB, this downturn may last until at least 2030. The biggest takeaway? The wine industry must rethink how it operates. The old playbook—relying on tasting room traffic, wholesale distribution, and passive DTC sales—is no longer enough. Wineries that modernize, adapt to shifting consumer behaviors, and embrace data-driven strategies will be the ones that thrive. ?? TL;DR: Key DTC Takeaways from the SVB Report ?? Tasting Rooms – Visitation is down, and high fees are turning younger consumers away. ?? Wine Clubs – Fewer signups, more churn—flexibility is the future. ?? eCommerce – Shrinking sales, checkout friction, and outdated websites are killing conversions. ?? Boomer Problem – They’re aging out, and younger consumers aren't stepping in fast enough. ?? Pricing Pressures – Tariffs, discounting, and a race to the bottom threaten profitability. ?? The good news? There are real, actionable steps wineries can take today to stay competitive. We break it all down in our latest article, including: ?? What the most successful wineries are doing right ?? The impact of AI, personalization & experiential marketing ?? The major risks ahead (and how to avoid them) ? Why wineries must shift from passive sales to proactive marketing & engagement ? How modernized DTC tools (like Corksy) are critical for success in today’s landscape ?? The industry is evolving. The question is: who’s ready to evolve with it? Read the full breakdown here: https://lnkd.in/edRGspuN What are your biggest takeaways from the SVB report? Would love to hear your thoughts. ??

???? Valentine’s Day is Around the Corner! Wineries, are you ready to capitalize on one of the biggest gifting holidays of the year? Nearly 50% of Valentine’s Day spending happens in the final days leading up to February 14th, making this the perfect time to attract last-minute shoppers. From gift bundles to urgent campaigns, we’ve gathered 14 actionable strategies to help your winery stand out this season. Don’t miss out on these practical tips to boost your sales and connect with customers this Valentine’s Day. Read the full article here: https://lnkd.in/dXAqZ2X9 #WineryMarketing #ValentinesDay #DTCWine #Corksy #SellMoreWine

Corksy will be back at the DTC Wine Symposium next week in Monterey, CA! Stop by our booth to say hello – we can’t wait to connect with everyone again!?? #DTCWine #WineIndustry #Corksy #SellMoreWine

Planning a year’s worth of winery marketing campaigns might seem overwhelming, but it doesn’t have to be! This guide offers 60 winery marketing campaigns—a mix of traditional ideas, trending concepts, and fresh ways to tie into wine holidays and cultural moments. Corksy https://lnkd.in/gJhTREbF

5 Last-Minute Emails to Drive Wine Sales Before 2025 As we head into 2025, there’s still time to finish the year strong. With the right messaging, you can connect with your audience and drive those last-minute sales. Here are five emails your winery can send before the ball drops: 1?? Pop the Bubbly for New Year’s Eve Help your customers celebrate in style by promoting wines perfect for their New Year’s Eve plans. Whether it’s sparkling for a midnight toast or a bold red for their dinner party, highlight in-person specials and online bundles. Add a touch of urgency—nobody wants to miss out on wine for the big night! 2?? Say Thanks with Wine A bottle of wine makes the perfect 'thank you' gift for hosts, coworkers, or anyone who deserves a little gratitude. Send an email showcasing your most gift-worthy wines with messaging that inspires customers to spread joy (and your brand) this season. 3?? Restock Your Wine Rack After all the holiday parties and family gatherings, your customers will need to replenish their stock. Offer a special incentive like discounts on 12+ bottles or free shipping to encourage them to restock for 2025. Position it as the ultimate way to start the new year fully prepared. 4?? Last-Minute Gift Cards Procrastinators unite! Remind your customers that digital gift cards are the easiest solution for those hard-to-shop-for folks on their list. Include a call-to-action that emphasizes the convenience and instant delivery of e-gift cards. 5?? 2025 Event Tickets & Membership Perks Get ahead of next year by offering early-bird pricing on winery events or exclusive membership perks for 2025. Whether it’s wine release parties, vineyard dinners, or a special New Year’s wine club bonus, this is a great way to secure future sales and excite your audience for what’s to come. These ideas are simple but effective ways to keep your winery top of mind as the year wraps up. #Corsksy #SellMoreWine #DTCWine #WineryMarketing #HolidaySales