CORE? Community

**Do You Really Think Higher CPCs Buy You More Impressions and More Traffic?** Many Amazon sellers operate under the misconception that placing higher bids and paying higher cost per clicks (CPCs) will automatically result in more impressions and increased traffic to their listings. However, the reality of Amazon's PPC advertising auction is far more nuanced. It's not as straightforward or linear as simply bidding higher to win more visibility. Several other critical factors come into play, including the average order value of your product, conversion rate data that Amazon has on your product, inventory levels, and the overall performance of your PPC campaigns. Understanding these variables and how they interplay can make a significant difference in your advertising success. To truly master Amazon's advertising algorithm, it’s crucial to delve deeper into these nuances. This coming Wednesday (22nd May) we will be hosting a FREE LIVE WEBINAR where we will be discussing this and many other important issues Amazon advertisers and Sellers are facing in 2024. Join the Core community FREE WEBINAR to gain insights and learn from industry experts on how to optimize your Amazon advertising strategy effectively. Don’t just throw money at higher CPCs—equip yourself with the knowledge to make data-driven decisions and maximize your returns. JOIN FOR FREE at www.corecommunity.com

?? ?????? ???????????????? ?????????????? ???? ???????? ???? ????????????? ???????? In recent times, we've witnessed a significant shift in the competitive landscape on Amazon. Chinese sellers are drastically reducing their prices, making it incredibly difficult for American sellers to compete and maintain profitability. This aggressive pricing strategy is not only lowering profit margins but also forcing many American entrepreneurs to reconsider their position in the marketplace. The impact of these reduced prices is far-reaching. American sellers, who often have higher production and operational costs, are struggling to keep up. As they grapple with these challenges, many are finding it increasingly difficult to sustain their businesses. The ripple effect of this phenomenon is felt across various categories, leading to questions about the sustainability of fair competition and the future of American small businesses on Amazon. But there's hope on the horizon. American sellers have the upper hand when it comes to understanding their audience. Understanding trends. And developing new products their customers want to buy. The other advantage is the operational abilities when it comes to running and Amazon business. Especially when it comes to Amazon advertising skills. Which are crucial to stay in the game in 2024 and beyond. At Core, we aim to build up those skills. We are a supportive community of seasoned advertisers offering insights and practical solutions. By joining forces, sellers can share strategies, resources, and support each other through these challenging times. Together, we can find new ways to innovate, adapt, and thrive. ?? Don't miss our ???????? ?????????????? this Wednesday 22nd May. Join free at www.corecommunity.io #AmazonFBA #Amazonexperts #Amazonadvertisers #TheCoreCommunity #AmazonSellers

Tomorrow I'm sharing the Anatomy of a Product Launch Failure we recently experienced. By failure, I mean we were exposed to factors we were not expecting. Such as a delayed campaign performance and factors such as unexpectedly high CPCs at launch for most of our target Keywords. I will be sharing data and dashboards. Both surface-level as well as detailed, in-depth data in this community case study. We will be discussing this in tomorrow's call at the Core Community. I'm looking forward to hearing the opinions and advice of the great Amazon advertising minds in our group. If you are not yet part of our group, join our waiting list at www.corecommunity.io. We will be opening enrollment again soon.