Copywrite Matters

Investing in your processes does two things: 1. It ensures you don’t fail your clients. 2. You can look for moments to delight your clients. Hell, sometimes even the process is a delight in itself! Adele said so ?????? And those moments of delight will earn you repeat business and stellar word-of-mouth referrals What moment of delight scored you your last client referral? . . . Want to grab the project checklist that makes your clients fall in love with you? It’s just one of the many templates inside Confident Copywriting. Tap the link to join us and score your template! https://buff.ly/laAJAmc

The path of a copywriter isn’t a game of Follow The Leader in a straight line. But it does follow a progression of steps. And each step requires a different focus for your sustained growth. Which stage of the journey are you in? Let me know in the comments and I’ll DM you a checklist of what to focus on.

Copywriters NEED a community. A strong community can help you grow, learn and land more clients. ? You get feedback & advice and learn from experienced writers. ? You find accountability partners to stay on track with goals. (Inside Confident Copywriting, my private coaching group for copywriters building businesses they love to work in, we even have a 24/7 co-working space!) ? You share leads & referrals and help each other grow. ? You celebrate wins together. Freelancing is better with friends! Tell me, are you lone wolfing your copywriting career? Or do you have a band of mates you can trust?

? You don’t have to do everything perfectly before you succeed. ? You WILL grow by taking small, consistent steps. Your copywriting success is a given. Don’t ever doubt it.

Here’s the thing: getting new leads isn’t about trying more things. It's about focusing on the RIGHT things —lead generating strategies that actually work. Learn the 2 most reliable ways to land copywriting gigs (from the mouths of experienced copywriters) PLUS get a lead tracking tool to amplify your efforts. Grab the free lead gen guide for copywriters and the BONUS lead tracker in your DMs: https://buff.ly/lVIL6Ob

It’s officially binge week! New Inkies have a week to watch all video lessons before diving into the weekly assignments and coaching calls. **Binge week and the private podcast are two favourite course features.** Thank you for sticking with me through the enrolment period. And a special thank you to all the amazing copywriters I've had the privilege to share the Copywriting Inkubator journey with! ? If you missed this round, it’ll be back around soon. Comment “ink” to score the self-study version and a live round teaser: https://buff.ly/4hz3OUh

What if you had a copywriting blueprint and the know-how to use it for every single project? You can write copy that commands attention and action when you: ? know the framework for writing a website page, brochure, email or printed ad ? understand how to hone in on the messages that matter (can get conversions) And you how to writer great copy, faster. ?? Get the frameworks, formulas, and coaching to take your first draft from nerve-wracking to pretty damned close to perfect inside The Copywriting Inkubator, my 12-week intensive program. Doors open for the live round tomorrow!

Forget rigidly structured course levels. The Copywriting Inkubator’s curriculum and focus on feedback and coaching meets you where you’re at, whether you’re a new copywriting or you have a year or two under your belt. Whatever skill level you have right now, The Copywriting Inkubator will meet you where you are and help you blast through your own expectations. All the exercises contain client scenarios to write about, with all the information you need to complete the exercise. So you don’t need to BYO clients or projects! In fact, with the practice projects, you’ll actually walk away with two completed samples you can add to your real-life copywriting portfolio! As Krista says, “There are a ton of "how-to" articles and guides out there but none of them get as deep and are as methodical as this course.” And graduate Stephanie McGuirt still has her Inkubator projects in her portfolio two years later!

Many copywriters start by relying on feel and inspiration and while you might have great instincts, here’s the truth: Writing “by feel” can only take you so far. Without understanding why certain words, structures, and techniques work, you’ll always second-guess yourself— –and that impacts your confidence, your creativity, and your income. Take a moment to reflect on where your #copywriting skills are right now VS Where you want them to take you. Is there a gap? Sitting with the gap might be uncomfortable but we've just started a new year, giving you time to plan (and budget) to fill it. And confidence comes when you have a strong skills foundation you can build on. What’s your next step? My 12-week copywriting intensive, The Copywriting Inkubator, opens next week. Stick around to learn more about how to turn your instincts into profitable copywriting projects and your last career change.

If you were more confident in your copywriting chops, what would you do? Set yourself up for your copywriting career? Write copy with confidence? Do your client work faster? Do the work you love most? Raise your copywriting rates? Speed up your learning curve? Seriously, I’m itching to know!