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The Era of 10X Salespeople Is Here - Are You Ready? In a recent podcast, Tomasz Tunguz, General Partner at Theory Ventures, shared fascinating insights on how AI is poised to revolutionize sales and marketing. Key takeaways: - AI enables parallelization, allowing salespeople to run multiple workstreams simultaneously and break free from linear workflows. - By analyzing data and identifying patterns, AI can dramatically improve account prioritization, helping sales focus on the most promising opportunities. - Salespeople will evolve into "selling agents" - AI-powered entities that can act on their behalf, enabling them to focus on strategy and relationships. - AI will optimize funnel efficiency by identifying bottlenecks and areas for improvement. It's all about the data. - As AI enables ultra-productive 10X salespeople, it's time to rethink comp models. The top performers creating outsized value should be compensated more like executives. The future of sales is AI-powered. GTM teams that embrace it will gain a massive competitive advantage, while those that don't will get left behind. Is your sales org ready for the 10X era? Listen to the complete episode in the linked comment! #AI #sales #marketing #GTM #productivity #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Attention B2B sales and marketing professionals! ?? Are you attending the upcoming Forrester B2B Summit North America 2025 in April? If so, stop by the Copy.ai booth (463) and learn how our GTM AI platform can modernize your go-to-market efforts...also get your copy of ?? “Future Proofed. How AI is Transforming GTM Strategy”, and of course an exclusive Copy.ai T-shirt. ?? At Forrester's event, you'll be equipped with cutting-edge research and strategies to navigate the dramatic shifts in customer behavior and the B2B buying process - and - "Master Buying Mayhem." This is where Copy.ai can be your not so secret weapon: ?? Cold Outbound: Deeply research accounts and contacts to craft high-quality, personalized sales outreach that drives deeper customer relationships. ?? Content Creation: Increase productivity and scale your content engine from SEO-optimized copy to thought leadership to customer case studies. ?? Inbound Lead Processing: Automagically enrich, research, and engage your leads in seconds to minimize speed-to-lead and maximize conversions. ?? Account-Based Marketing: Leverage rich insights on target accounts and personas to inform highly-relevant ABM plays. Let GTM AI create the hyper-personalized assets. We'll see you at Forrester B2B Summit! #ForrB2BSummit #B2BMarketing #AIContentCreation?

Generic mass emails and cold calls simply don't cut it anymore. So how can sales professionals differentiate themselves and build genuine relationships with buyers? Samantha McKenna, seasoned sales leader and founder of #samsales Consulting#samsales Consulting , shares her insights: - Focus on quality over quantity in your outreach. Personalize messaging to speak directly to the prospect's challenges. - Leverage the "strength of weak ties" by tapping your network for warm introductions instead of relying solely on cold outreach. - Always tie your product's value prop to the buyer's "so what". How does your solution uniquely address their pain points? - Combine cutting-edge GTM AI tech with a human-centric approach. Automate processes, but never lose sight of the person behind the persona. By treating buyers as human beings, not just targets, sales teams can build the types of lasting relationships that drive long-term success, even as the market evolves. Looking to level up your sales game with personalization at scale? Listen to the full episode in the linked comment! #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

"Are you tired of being a fast task rabbit? ???? It's time to align your entire go-to-market team with Workflows. As Nathan Thompson, Head of Content Strategy at Copy.ai, explains: "Rather than just these one-off tasks that turn you into a faster task rabbit, a workflow is a way to align your entire teams because you can send the data to whichever departments need it, automate those processes that are currently bottlenecking your GTM team efforts." Workflows doesn't just automate tasks; it automates entire processes. With Workflows, you can: ?? Research prospects and infer job responsibilities ?? Generate high-quality, personalized content ?? Gain competitive insights to inform your strategy ?? Align teams by automating data sharing By eliminating the grunt work, Workflows empowers you and your team to focus on the high-level strategy that drives real results. Ready to take your go-to-market operations to the next level? Check out this deep dive from Chris to learn how Workflows can help you unlock growth and keep your team aligned. Watch the full video here: https://lnkd.in/dSigXpit #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Thought leadership has traditionally been a slow, manual process. Leaders share ideas, ghostwriters refine them, and the final content is shaped over multiple iterations. At Copy.ai, we’re using AI to make this process more efficient, scalable, and authentic—without losing the human element. Join our CMO, Kyle Coleman, and Head of Content Strategy, Nathan Thompson, for a live webinar where we’ll break down how we create thought leadership content internally at Copy.ai. ?? Thursday, March 13 | 9:00 AM PST In this session, we’ll cover: 1?? How AI helps capture and refine real insights from leadership 2?? How we turn raw ideas into structured, high-impact content 3?? How to ensure AI-generated content aligns with an expert’s unique voice If you’re looking to scale thought leadership while maintaining quality and authenticity, this session will provide a behind-the-scenes look at our approach. Link to register is in the comments! #ThoughtLeadership #AI #Marketing #CopyAI

As sales and marketing leaders, we're always looking for ways to gain an edge. But with limited resources and mounting pressure to hit our numbers, it can feel like an uphill battle. Enter Morgan J Ingram, seasoned sales pro and AI trailblazer. Morgan shared with us his secrets for leveraging AI to: - Automate repetitive tasks and operate like a much larger team - Extract "wow moments" from sales calls to craft powerful messaging - Personalize outreach at scale for higher engagement - Streamline research to move faster on targeted accounts By embracing AI, Morgan has redefined what's possible in B2B sales - achieving the velocity and efficiency of an entire team, all while maintaining the agility of a solopreneur. Ready to ditch the bloat and unleash your full potential? Check out the full episode (linked in the comments) to learn how you can harness the power of AI and leave your quota in the dust. The future belongs to the early adopters. Will you join their ranks? #B2BSales #SalesAI #GrowthHacking #GTM #SalesAutomation

Imagine a marketing team of just 2 people operating like a team of 20 (or even 200!) That's the reality for teams leveraging AI to supercharge their content marketing efforts. At HG Insights, the VP of Marketing, Matt Hogan, is using AI workflows to: ? Reduce content creation time from 20 hours to just 3 hours ? Generate structured, brand-aligned content at scale ? Repurpose single assets into multiple formats across channels He shared eye-opening strategies like: ?? Codifying your content process into AI workflows ? Implementing an AI-driven content flywheel ?? Aligning AI content with cross-functional GTM motions As he said: "This is a paradigm shift. If you invest in learning AI, it will be transformational for your career." The future of content marketing is AI-powered. Read the full blog to learn how to get started (linked below). #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Sam Jacobs, CEO of Pavilion and host of the Topline Podcast, has been at the forefront of shaping the go-to-market conversation for over a decade. On a recent podcast, he shared his insights on what it takes to achieve profitable, efficient growth in today's environment. Key takeaways: - Aligning all GTM teams (sales, marketing, CS, etc.) is critical. Break down silos and rally everyone around the ideal customer journey. This is the antidote to "GTM bloat." - Prioritize the ideal customer use case. Deeply understand how you deliver value to your best-fit customers. Let this inform everything from targeting to messaging to retention plays. - Leverage AI to personalize at scale. Identify high-impact use cases to tailor experiences across the full customer lifecycle. AI will be key to efficiently delivering exceptional experiences. The future belongs to companies that can align teams, build robust foundations, and harness AI to efficiently drive personalized, high-value growth. It takes patience and coordination, but the payoff is a sustainable growth engine. How are you accelerating GTM velocity at your company? Listen to the full episode (linked in the comments)! #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Is your content marketing engine running on all cylinders? ????? In a recent conversation, Nathan Thompson, our Head of Content Strategy, made a bold claim: "So that's the transformation—tripling or quadrupling your output in a quarter of the time for pennies on the dollar for typically what you're paying agencies, or maybe dimes on the dollar." Sounds too good to be true, right? Not with AI-powered content operations. In this value-packed discussion, Nathan and our CMO Kyle Coleman dive deep into: ?? Leveraging AI without sacrificing quality or brand voice ?? Optimizing for SEO in the age of AI-generated snippets ?? Extracting genuine thought leadership at scale ?? Avoiding common pitfalls and "gotchas" Whether you're a content marketer, demand gen leader or SEO specialist, this is a masterclass you won't want to miss. Tune in to learn how you can put AI to work in your content operations, driving efficiency and impact for your go-to-market engine. Watch the full video here ?? [link in comments] #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Operating Partner at OpenView, Kyle Poyar, shared fascinating insights about the growing importance of ARR per employee as a key metric for assessing efficiency in software companies. Key takeaways: - ARR per employee provides a simple, powerful framework to evaluate the impact of investments and benchmark performance - AI and automation should be leveraged to improve processes across sales, marketing, and R&D fundamentally - not just automate inefficiencies - Analyzing sales & marketing metrics at a granular level is crucial for optimizing resource allocation As economic pressures rise, companies that master the art and science of maximizing ARR per employee will gain a significant competitive advantage. How is your organization thinking about AI, automation, and efficiency? Listen to the full episode in the linked comment. #ContentMarketing #ARR #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat