Copy.ai

Imagine a marketing team of just 2 people operating like a team of 20 (or even 200!) That's the reality for teams leveraging AI to supercharge their content marketing efforts. At HG Insights, the VP of Marketing, Matt Hogan, is using AI workflows to: ? Reduce content creation time from 20 hours to just 3 hours ? Generate structured, brand-aligned content at scale ? Repurpose single assets into multiple formats across channels He shared eye-opening strategies like: ?? Codifying your content process into AI workflows ? Implementing an AI-driven content flywheel ?? Aligning AI content with cross-functional GTM motions As he said: "This is a paradigm shift. If you invest in learning AI, it will be transformational for your career." The future of content marketing is AI-powered. Read the full blog to learn how to get started (linked below). #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Sam Jacobs, CEO of Pavilion and host of the Topline Podcast, has been at the forefront of shaping the go-to-market conversation for over a decade. On a recent podcast, he shared his insights on what it takes to achieve profitable, efficient growth in today's environment. Key takeaways: - Aligning all GTM teams (sales, marketing, CS, etc.) is critical. Break down silos and rally everyone around the ideal customer journey. This is the antidote to "GTM bloat." - Prioritize the ideal customer use case. Deeply understand how you deliver value to your best-fit customers. Let this inform everything from targeting to messaging to retention plays. - Leverage AI to personalize at scale. Identify high-impact use cases to tailor experiences across the full customer lifecycle. AI will be key to efficiently delivering exceptional experiences. The future belongs to companies that can align teams, build robust foundations, and harness AI to efficiently drive personalized, high-value growth. It takes patience and coordination, but the payoff is a sustainable growth engine. How are you accelerating GTM velocity at your company? Listen to the full episode (linked in the comments)! #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Is your content marketing engine running on all cylinders? ????? In a recent conversation, Nathan Thompson, our Head of Content Strategy, made a bold claim: "So that's the transformation—tripling or quadrupling your output in a quarter of the time for pennies on the dollar for typically what you're paying agencies, or maybe dimes on the dollar." Sounds too good to be true, right? Not with AI-powered content operations. In this value-packed discussion, Nathan and our CMO Kyle Coleman dive deep into: ?? Leveraging AI without sacrificing quality or brand voice ?? Optimizing for SEO in the age of AI-generated snippets ?? Extracting genuine thought leadership at scale ?? Avoiding common pitfalls and "gotchas" Whether you're a content marketer, demand gen leader or SEO specialist, this is a masterclass you won't want to miss. Tune in to learn how you can put AI to work in your content operations, driving efficiency and impact for your go-to-market engine. Watch the full video here ?? [link in comments] #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Operating Partner at OpenView, Kyle Poyar, shared fascinating insights about the growing importance of ARR per employee as a key metric for assessing efficiency in software companies. Key takeaways: - ARR per employee provides a simple, powerful framework to evaluate the impact of investments and benchmark performance - AI and automation should be leveraged to improve processes across sales, marketing, and R&D fundamentally - not just automate inefficiencies - Analyzing sales & marketing metrics at a granular level is crucial for optimizing resource allocation As economic pressures rise, companies that master the art and science of maximizing ARR per employee will gain a significant competitive advantage. How is your organization thinking about AI, automation, and efficiency? Listen to the full episode in the linked comment. #ContentMarketing #ARR #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Kyle Poyar, Co-Founder & Operating Partner at Tremont, shared game-changing insights on using ARR (Annual Recurring Revenue) per employee as a key efficiency metric for software companies. Key takeaways: 1 - ARR per employee provides a simple framework to evaluate efficiency across the org 2 - AI & automation can fundamentally improve processes in sales, marketing & R&D 3 - Scrutinize incremental returns on investments to optimize ARR per employee 4 - Apply the efficiency mindset to R&D teams for measurable business impact As economic pressures mount, it's crucial to leverage AI to streamline GTM efforts, personalize at scale, and enable the "one-person unicorn" vision. The path to sustainable growth lies in holistic strategies to maximize ARR per employee. Listen to the full episode in the linked comment. #ContentMarketing #ARR #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Going to Forrester B2B Summit North America? Fantastic, so are we! Meet us at booth 463 and get a t-shirt and book. We also have a speaking session--come hear how companies use Copy.ai to reduce the GTM bloat. #ForrB2BSummit https://lnkd.in/eakyMHrF

Is your small marketing team ready to operate like a much larger one? According to Matt Hogan, VP of Marketing at HG Insights, AI is making it possible: "Our team of two is operating like a team of twenty." But achieving this level of productivity requires more than just adopting AI tools. It demands a fundamental mindset shift. In this insightful discussion, Matt shares his strategies for successfully integrating AI into marketing processes with Kyle Coleman, our CMO: ?? Embrace AI as a paradigm shift for your career ?? Bring your team along the AI journey ?? Leverage AI to streamline and automate key processes By taking a thoughtful, human-centered approach to AI implementation, HG Insights has dramatically increased their content output and go-to-market velocity. The result? ?? Supporting more verticals, industries, and personas ?? Delivering more value to sales ? Achieving the output of a 20-person team with a team of 2 This conversation is packed with actionable insights for marketing leaders looking to harness the power of AI. Tune in to learn how you can put AI to work in your organization. Watch the full video discussion in the linked comment. #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat

Looking to become a thought leadership content powerhouse? Join us to learn strategies to become a strategic thought leadership partner to executives, elevating your role within your organization.

Sam Jacobs, CEO of Pavillion, has spent over a decade shaping the go-to-market conversation. In our latest podcast, he shared his insights on driving profitable growth in today's environment. Key takeaways: - Achieving efficient growth requires intentionally aligning all GTM teams (sales, marketing, CS, etc) around the ideal customer journey. Lose that focus and you risk bloat. - Defining your highest-value customer segments enables focused execution across functions. The rise of the CRO role reflects the need for this strategic coordination. - Invest patiently in the right data, processes and role specialization. Companies that try to grow too fast without these foundations often face dysfunction. - AI will be crucial for personalizing the entire customer lifecycle at scale. From dynamic web experiences to proactive churn prevention, AI can deeply understand buyers and tailor interactions. The future belongs to companies that align teams, build solid foundations, and leverage AI to deliver exceptional experiences. It's a multi-year journey, but the payoff of efficient, sustainable growth is immense. Looking to accelerate your own GTM efforts? Listen to the full podcast, in linked comment, for a roadmap to start turning AI potential into go-to-market reality.

?? Can you imagine saving 5 hours per day on tedious marketing tasks? Ashley Levesque, VP of Marketing at Banzai Inc., was drowning in repetitive content work like creating blog posts, formatting for different channels, and distributing content campaigns. As a team of one, she simply couldn't keep up. That's when she discovered the power of AI workflows from Copy.ai. By automating the mundane tasks, Ashley was able to: ? Save 5 hours per day on content creation ? Execute full-funnel content campaigns in days, not weeks ? Scale her end-to-end content marketing as a solo operator ? Focus on high-level strategic work that drives real impact Ashley says "I didn't even know AI workflows were something I was lacking until someone said 'Did you know you could do all of this with Copy.ai?'" Want to 10x your marketing productivity like Ashley? Read her inspiring story here: https://lnkd.in/dNXeMPe6 #ContentMarketing #AIinMarketing #MarketingProductivity #marketingautomation #aiautomation #gtmbloat