Cooper Smith

Generative AI is reshaping digital marketing in ways similar to the impact of banner ads in the ‘90s. Just as banner ads revolutionized targeted marketing, AI takes it further by creating personalized content at scale and improving engagement. While it raises ethical concerns, its ability to democratize content creation and empower marketing teams is undeniable, offering unmatched efficiency, creativity, and automation. AI is the future of marketing—transforming how businesses connect with consumers while navigating privacy and ethical challenges. #AI #DigitalMarketing #Innovation #TechForGood #MarketingEvolution

Honoring all the brave men and women who have served our country with courage and dedication. Thank you for your sacrifice, service, and unwavering commitment to protecting our freedom.

When we approach interactions with the assumption that others mean well, it fosters a culture of trust and reduces conflict, allowing for more open communication. By doing so, we can help create a supportive environment where people may be more open to share ideas and feedback, ultimately driving innovation and growth. In this episode of In the Arena: Conversations of a Lifetime, Jim Haudan, Chairman and Co-Founder, Root, part of Accenture, talks about how negativity can gum things up with relationships and growth, and how we can benefit from assuming positive intent behind the actions of others. Listen to the entire conversation at https://lnkd.in/gcpimaQz

Our client and friends at Sofo Foods hosted a fantastic event, The La Famiglia Sofo Group Showcase, last night at the stunning Glass City Center in Toledo, Ohio. The event attracted over 150 food service vendors and suppliers and more than 4,000 attendees from across the country to enjoy a day filled with delicious food, engaging seminars, and exciting demonstrations.

Kim and Jim Cooper, Holly Becher and Marilynn Johnson attended the Women's Business Enterprise Council Ohio River Valley (WBEC ORV) 15th?Anniversary?Catch the Wave Conference?in Cincinnati last week.?Mehrnaz Bosch, President of M Browz Spa and Academy also attended with us as a prospective new member.?The professional development sessions around AI and Ohio Supplier Diversity Initiatives, as well as networking opportunities with corporate partners and fellow WBE’s were well orchestrated by the?WBEC?ORV?team. A highlight for Cooper-Smith, was when Holly Goldstein Becher received the President’s Award for her contributions as a volunteer, rebranding the organization and leading the Marketing Communications Committee as their Vice-Chair. She was recently promoted to Chair, and will serve in that role for the coming year. Congratulations to all of the award recipients, including Sheila A. Mixon, former WBEC ORV President, who won the Trailblazer Award. Thank you to Lynnise Smith, WBEC ORV current President and her team for another outstanding event!

For decades, advertisers have sought to air their messages in NBC’s coverage of the Summer Olympics. Typically, prime time coverage of the games would dominate the broadcast television ratings for that time period, with as much as a 35%-40% share of audience. However, consumer media habits have shifted over the years—from watching programming on broadcast to various digital video platforms—and viewing the Olympic games is no exception. This story from the Cincinnati Enquirer summarizes the many ways viewers can watch Team USA compete in 2024. Cooper-Smith has worked with each of our clients to develop the optimal media mix to most efficiently reach their customers in this very high profile athletic event. The 2024 Paris Olympics kick off July 25-August 11th.?

Over 600 women, and a few brave men, united at The Glass City Center for a wonderful event, the Owens Corning Women’s Leadership Summit. Reshma Saujani, Founder and CEO of?Moms First?and?Girls Who Code,?was the keynote speaker.?Toledo favorite, Chrys Peterson, was a delightful emcee. Cooper-Smith sponsored a table at the event, which precedes the Dana Open LPGA tournament?July 15-21 at Highland Meadows Golf Club in Sylvania OH.

Being prepared and working hard will often put you in the best position to take advantage of an opportunity when it comes your way. While preparation does not guarantee success, your chances of succeeding are slim to none without it. In this soundbite from In the Arena: Conversations of a Lifetime, Eamonn Reynolds, Director of Football Communications for the Detroit Lions, talks about being prepared for your opportunities, even if you don’t know when or if they are coming. You can listen to the entire conversation at https://lnkd.in/gpdcKbcZ...

Cooper-Smith has been on the move to support an important cause that aligns closely?with our company business and values.?Last week, several members of the?team from both?our Stamford and Toledo offices attended??the annual T. Howard Foundation Diversity Awards Dinner in New York City. Lynnise Smith, President & CEO of Women's Business Enterprise Council Ohio River Valley (WBEC ORV) and Joshua Cooper,?President & Co-Founder of Whitelabel?also?attended?as part of our extended team.?The T. Howard Foundation Foundation is a mission-driven organization dedicated to increasing diversity in the media industry.??The impressive?honorees gave inspiring acceptance speeches that highlighted the economic and societal importance of diversity, equity, and inclusion initiatives. If you are not familiar with the important work achieved by the T. Howard Foundation, we invite you to learn more at?https://www.t-howard.org/. Their Internship Program and other education initiatives are truly impressive. #SupportDEI #Education?#thowardfoundation

We attended an insightful lunch & learn event for women-owned businesses, hosted by the American Honda Motor Company, Inc. Procurement Diversity Team yesterday. It was shared that "Respect for the Individual" is the foundation of Honda. This was evident with every Honda executive we encountered, as well as in the small details that made everyone feel welcome. Lynnise Smith, President and CEO of WBEC Ohio River Valley and Pamela Prince-Eason, President and CEO of WBENC, were both excellent speakers and we could not have been more proud to be part of this amazing organization. Thank you to Daryl Watson, Procurement Diversity Manager at Honda, and the rest of the team for an enriching and informative experience. ?#Honda?#WBECORV?#wbenc?#procurementdiversity?