COOL Media

?? ?????????? + ?????????? = ???????????? ! Video is no longer just a format — it’s a language. A powerful tool for storytelling, differentiation, and above all, conversion. And at the COOL company, through our DCO & Creative Automation solution offered by our subsidiary ADventori, we speak it fluently. Following the?Meta?Marketing Summit 2025 at the Grand Rex in Paris, here’s a look back at an evening that was as inspiring as it was strategic for everyone in digital marketing. A key moment to reflect on building brands “at the speed of culture” — and to reaffirm a strong conviction:?"creative is the new targeting." ?? In an ecosystem flooded with content, it’s contextualized, automated, and platform-native creative that truly stands out. Some of the stats that left a mark: ?? Over 3.2 billion people use?Meta?apps every day. ?? 60% of time spent on?Instagram?and?Facebook?is video content. ?? 80% of Gen Z users say they’ve purchased a product after seeing a Reel — a shift toward?post-view conversion. ?????? ?????????????? ???? ??????????: ?????????? ???? ?????? ???????????? ?????????? ???? ????????. ? At the COOL company, our DCO & Creative Automation French team (hey?Baptiste?&?Clémentine???) stays ahead of the curve on?Meta?trends to continuously fine-tune our creative automation solutions for social platforms. Because every great campaign starts with the right message, delivered to the right person, at the right time — we bring our expertise to leading brands on Meta. From?Renault?to?Decathlon France,?EDF solutions solaires, Nexity Entreprises, and?Withings, our campaigns tell data-driven stories that are effective, creative, and smart. ?? Explore some of our DCO paid social activations on Meta here:?https://lnkd.in/dc-_JYQT Huge thanks to the?Meta?teams for the quality of the insights and conversations throughout the event. And a special shoutout to?Laurent Solly,?Alexandra CAULEA, Mathieu Racine, Ludovic Montout, Gilles Maillet, Idriss Baba-Moussa, and?Guillaume Cavaroc?for leading the discussions with vision and precision. ?????? ?????? ???????? ????????! ???? #MetaMarketingSummit #Meta #VideoMarketing #DCO #SocialMedia #CreativeAutomation #ADventori #theCOOLcompany

Thank you, Zack Dugow, for sharing your insights on the importance of having a few skilled professionals rather than a large team of less talented individuals! Insticator

COOL Media just got cooler, with the addition of Tom Sinclair as our new Director of Sales, DCO Specialist! Please join us in welcoming our latest recruit! #COOLMedia #newbeginnings #growthmindset #teamsuccess

All great things come in sets of three. As was the case with this IAB Three fun nights out Three rounds of golf (one in the dark...thank you Andrew Dumas and Mathieu Roche, one more hole became 9 more holes) The amount of times that the crew at the JW Marriott bar asked everyone to leave and go to bed ;) (you guessed it...three) Epic times, with epic friends doing dynamic things, you couldn't really ask for much more than that. Looking forward to the next time that the gang all gets together again, navigating to yes (thank you Ben Barokas) If you ever need a good time... you get Barry Adams and Rotem Shaul to sing "Hey Jude" in-front of the local crowd in Palm Dessert ;) ... it gets the people going. Pro golf tip: The more transfusions the better everyone plays Jeff Meglio, Barry, myself and Ryan McBride especially.

This week on the Gold with Gould podcast, I'm joined by Zack Dugow, the founder and CEO of the COOL company. In this episode, Zack breaks down how startups can master marketing, navigate?#AdTech?and?#MarTech, and scale their efforts without overspending. ?? Watch the full episode:?https://lnkd.in/epU_3tgs

Big news! The COOL Company has been named to the 2024 Deloitte Technology Fast 500? for the third time as the 314th fastest growing company in North America! ?? Our relentless commitment to revolutionizing the fragmented adtech ecosystem has fueled remarkable growth and innovation. A huge thank you to our incredible team and partners who’ve made this achievement possible. We’re just getting started on our mission to create a better experience for everyone in the advertising world. Want to learn more about our journey and what’s next? Check it out here: cool.co

#WereHiring! Do you have what it takes to join the best-in-market team that’s driving success in CTV advertising? Throw your hat into the ring for these four new positions and come work at COOL Media. Senior Sales Executive (New York) Application: https://lnkd.in/gjwFx6xf LinkedIn: https://lnkd.in/gqzHZuAV Senior Sales Executive (Los Angeles) Application: https://lnkd.in/gaBF7nKg LinkedIn: https://lnkd.in/g39kBCmb Senior Sales Executive (Chicago) Application: https://lnkd.in/gs76ZN_y LinkedIn: https://lnkd.in/gzXiPUd9 Senior Sales Manager (London) Application: https://lnkd.in/gmU2e8fB #COOLMedia #CareerOpportunity #JobSeekers #NowHiring #BeCool

#WereHiring! Do you have what it takes to join the best-in-market team that’s driving success in CTV advertising? Throw your hat into the ring and come work at COOL Media. Director of Sales, Creative Automation Solutions Application:?https://lnkd.in/gNYqEKW6 LinkedIn:?https://lnkd.in/gGDfMGdz #COOLMedia #CareerOpportunity #JobSeekers #NowHiring #BeCool

What an epic ADWEEK, it was non-stop action with some small breaks to catch your breath. Big shoutout to Audigent for an awesome dinner event and to Mike Richter and the whole unplugged team, the event was a jam. It was certainly a marathon and not a sprint type of week. It finished with a fantastic send off at Worthwild bar with some Hall of Famers. Ben Barokas, Drew Stein, Jay Stevens, Barry Adams, Carly Allcorn, Matthew Schulte, Samantha Dascher, Chris Meredith, Michelle Kim, Jessie Gruber, Mollie J Garza (she/her), Mike Richter, Anthony Mauro, Michael Zacharski, Matthew Schulte, Heather Carver, Jennifer Q. Chen, Katherine Tuluzova, Jeff Meglio, Joe Zawadzki, David Kashak, Anthony Gonsalves the COOL company

?? Découvrez notre dernière collaboration avec Withings, marque de luxe de produits connectés, sur #META pour le marché américain ! ???? Cette campagne a été l'occasion de déployer notre technologie #DCO sur les plateformes Facebook et Instagram, en explorant de nouvelles possibilités créatives pour la marque. ?? Points clés de la campagne : Utilisation innovante des formats #PaidSocial sur META · Créations personnalisées pour différents segments d'audience · Ciblage de la Gen Z et des Millennials dans 8 états américains · Adaptation des visuels produits selon l'age des utilisateurs Cette collaboration illustre parfaitement les possibilités offertes par l’automatisation créative sur le format paid social #DCO. ???Curieux d'en savoir plus sur cette campagne ? Cliquez ici pour découvrir le cas complet sur notre site web ???https://lnkd.in/eYRm2-UE Intéressé par les possibilités créatives du paid social ? Parlons-en ! ────── ?? Check out our latest collaboration with Withings, a luxury brand of connected devices, on #META for the U.S. market ! ???? This campaign gave us the opportunity to deploy our #DCO technology on Facebook and Instagram, pushing creative boundaries for the brand. ?? Key highlights of the campaign : · Innovative use of #PaidSocial formats on META · Customized creations for different audience segments · Targeting Gen Z and Millennials across 8 U.S. states · Product visuals tailored by user age This partnership showcases the power of creative automation in paid social DCO formats. ?? Curious to learn more ? Check out the full case study on our website ?? https://lnkd.in/e9yi5-iY Interested in exploring creative possibilities in paid social ? Let’s connect ! #PaidSocial #DCO #CreativeAutomation #Withings #META #aCOOLcompany