Conveyor Marketing Group

Looking for a SaaS marketing partner? Here’s how to choose an agency that will actually understand your product and audience: Look for an agency that… - Speaks your language (they should know SaaS jargon) - Understands that the SaaS funnel doesn’t “end” - Asks the right questions to tailor their recommendations - Focuses on reducing churn, not just increasing traffic Get the full guide to picking a SaaS marketing agency in our latest blog: https://hubs.ly/Q03bX8L10 #SaaS #MarketingStrategy #GrowthMarketing #DemandGen

How do you ensure your messaging remains consistent across digital and traditional marketing channels? A seamless brand experience builds brand recognition, establishes trust, and enhances efficiency. This is why it’s important for your B2B organization to have an integrated marketing communications strategy. Check out these steps to get started: ?? Conduct a Brand Messaging Audit Take stock of your current brand messaging across all channels, and the communications from your marketing, sales, and customer service teams. Note any inconsistencies. ??Define Core Messaging Pillars After establishing your company’s value proposition, develop a few key messaging themes to reinforce your company’s unique benefits. Create guidelines that define tone, voice, and terminology. ?? Develop a Cross-Functional Marketing Calendar A well-thought-out content calendar helps align messaging across multiple channels. The calendar should establish consistent posting schedules for all initiatives, including blog posts, email campaigns, social media, and advertising efforts. ??Leverage Automation and AI Automation and artificial intelligence (AI) streamline messaging consistency and improve campaign scalability. As a note of ??- be sure to review all AI content for accuracy and to ensure key messaging is phrased correctly. ??♀?Align Marketing and Sales Teams Bringing your marketing and sales team together is crucial for a seamless customer journey. Host regular strategy meetings to ensure messaging consistency and to equip the sales team with updated resources. By unifying messaging across digital and traditional channels, companies can enhance brand credibility, improve customer trust, and drive higher engagement. Check out the link in the comments to learn more about optimizing your integrated marketing communications strategy. #B2Bmarketing #MarketingStrategy #BrandMessaging

Exciting to see InterDigital, Inc. return for another year at #MWC2025, showcasing innovations in wireless, video, and AI! We’re proud to have partnered with InterDigital, Inc. to create their graphics, while Glow Studio brought the booth design and construction to life—delivering a space that?reflects their cutting-edge technology and industry leadership! If you're at #MWC, don’t miss the chance to see their latest advancements in action! #InterDigital #AI #WirelessInnovation

Many companies struggle with fragmented messaging across digital channels, leading to missed opportunities and brand confusion. A strong B2B Integrated Marketing Communications (IMC) strategy ensures that every touchpoint—your website, social media, email campaigns, and sales conversations—aligns to create a seamless customer experience. In our latest blog, we break down: - How to align messaging across key B2B marketing channels - The role of branding and creative - The best tools to enhance marketing efficiency - A step-by-step approach to building a scalable strategy Read the full post and start strengthening your brand’s communications today: https://hubs.ly/Q039cYWJ0 #B2BMarketing #IntegratedMarketing #BrandMessaging

Your brand is more than just your logo! Every interaction a customer has with your brand, from a website visit to a sales call, shapes how they perceive and remember you. That’s where Brand Experience Design (BXD) comes in. Strong BXD goes beyond visuals to drive value in multiple areas, including: Market differentiation Memorability Trust and credibility Engagement and retention Stronger conversion rates Read our full breakdown on how to craft a seamless brand experience: https://hubs.ly/Q038T68Y0 #BrandExperience #UXDesign #Branding #B2BMarketing #CustomerExperience #BrandExperienceDesign

Ai is transforming the way we use data by surfacing insights faster and uncovering trends in real-time! Check out this article from MarTech on how AI is reshaping data-driven marketing: https://hubs.ly/Q038PdJP0 #MarketingStrategy #AIMarketing #DataDriven

As AI-generated content becomes increasingly prevalent, how can brands stand out? The answer: authenticity. When brands put too much focus on AI, it comes across as impersonal and generic, which can leave customers dissatisfied. (Raise your hand if you listened to Chappell Roan last year and Spotify Wrapped said you were in your pink pilates princess moment ??♀?). Authenticity is more than a buzzword. It means being transparent, consistent and true to your values. It’s about showing the human side of your business. After all, consumers value brands that are honest, relatable and trustworthy. How can you differentiate your brand strategies in an AI-driven world? Start with these tips: ??Know Your Brand Voice? Set clear guidelines and review outputs to ensure your AI-generated content aligns with your brand voice. Put in any preferred phrasing on products or services to ensure consistent messaging across your pieces. ??Tell Real Stories Share behind-the-scenes glimpses, customer testimonials and founder narratives to humanize your brand and showcase your thought leadership – an area that can’t be replicated by AI. ??Stay Transparent Be honest about your use of AI and how it benefits your customers. If AI plays a role in creating your content, acknowledge it. Consumers appreciate honesty and are more likely to trust brands that are upfront. ??Humanize AI Interactions? Even when leveraging AI, ensure that your interactions feel human. Use conversational language, empathize with your audience and personalize responses whenever possible. Authenticity helps brands build trust, foster loyalty, and stand out in an increasingly automated world. Check out the link in the comments for more tips on using AI as a tool to highlight your authentic brand voice.

Conveyor Marketing Group is at #MWC25! If you are attending and would like to connect, reach out to Jason Johnston or Amy Klewiec to schedule a time to meet. We are also excited to see 6GWorld enter its next phase of growth with Piotr (Peter) Pietrzyk stepping in as Managing Director. Looking forward to great conversations about the future of wireless innovation.

AI is Changing the Game, But Human Creativity is Still the MVP. In the age of AI, creating vast amounts of content is easier than ever. But here’s the catch: without authenticity, even the best AI tools can feel generic. Discover how brands like Spotify and Patagonia navigate the AI landscape and learn actionable strategies to: - Maintain your brand’s voice - Humanize your AI interactions - Foster trust with transparency Don’t let your brand get lost in a sea of AI sameness. Check out our blog to stay ahead! https://hubs.ly/Q038pN-r0 #AIinMarketing #BrandStrategy #AuthenticityMatters

This month’s Employee Spotlight ?? is shining on Alexis Silvers, our talented Senior Digital Strategist! With over 9 years at Conveyor Marketing Group, Alexis has played a pivotal role in driving digital strategies that deliver exceptional results for our clients. Outside of work, Alexis: ?? Loves traveling to new places and gathering inspiration from her adventures. ?? Is decorating her recently-purchased home in Atlanta. ?? Has a deep love for musical theater. Ask her about her favorite shows! ?? Is known for her creative Zoom backgrounds (all approved by our Creative Director, Ash, of course). Thank you, Alexis, for your dedication and creativity over the years. Your strategic insights and attention to detail continue to elevate our work. Here’s to many more! ?? Need help with your digital strategy? Reach out to Alexis today! #EmployeeSpotlight #TeamAppreciation #DigitalStrategy #ConveyorTeam