Convertiv

Misalignment between marketing teams, technical debt, and disjointed handoffs between marketing, sales, product?and success are some of what we?call Symptoms of Silos (#SOS). We see the #SOS all the time. So much, in fact, that we figured it was time to share our approach to treating these symptoms and improving the way that B2B revenue teams go-to-market in an increasingly competitive operating involvement. We call this approach:?Operations-Enabled Growth (#OEG) #OEG?addresses the?“Symptoms of?Silos”?and associated challenges head-on, offering a clear pathway to cleaner?marketing, sales, product and?success?data, improved efficiency across digital and growth marketing efforts, improved sales engagement processes, handoffs, and predictive revenue results. When you implement OEG effectively, you should find yourself with a leaner tech stack, and a more cohesive, streamlined?execution process. You’ll know it’s working when you see?increased sourced pipeline,?improved sales productivity, and better insights?from your tech stack. My team at Convertiv has a published an approach?to deep dive into both the?“Symptoms of Silos,”?and the treatment plan of Operations-Enabled Growth. Check it out in the link below, and comment with your thoughts. In the weeks to come, we’ll share more, highlighting success stories, and detailing more about the role that Convertiv can play in help transform your growth efforts. #marketingops?#revops #opsenabledgrowth

Misalignment between marketing teams, technical debt, and disjointed handoffs between marketing, sales, product?and success are some of what we?call Symptoms of Silos (#SOS). We see the #SOS all the time. So much, in fact, that we figured it was time to share our approach to treating these symptoms and improving the way that B2B revenue teams go-to-market in an increasingly competitive operating involvement. We call this approach:?Operations-Enabled Growth (#OEG) #OEG?addresses the?“Symptoms of?Silos”?and associated challenges head-on, offering a clear pathway to cleaner?marketing, sales, product and?success?data, improved efficiency across digital and growth marketing efforts, improved sales engagement processes, handoffs, and predictive revenue results. When you implement OEG effectively, you should find yourself with a leaner tech stack, and a more cohesive, streamlined?execution process. You’ll know it’s working when you see?increased sourced pipeline,?improved sales productivity, and better insights?from your tech stack. My team at Convertiv has a published an approach?to deep dive into both the?“Symptoms of Silos,”?and the treatment plan of Operations-Enabled Growth. Check it out in the link below, and comment with your thoughts. In the weeks to come, we’ll share more, highlighting success stories, and detailing more about the role that Convertiv can play in help transform your growth efforts. #marketingops?#revops #opsenabledgrowth