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Founder & CEO at ConvertFlow - The funnel builder for ecommerce | Helping 30k+ brands grow revenue using personalized funnels
As a new Shopify brand, Manta Sleep quickly grew from $10k/mo to $700k+ /mo in sales. Driving ad traffic to landing pages has been key to their growth. This listicle is one of their best landing pages. Here's why ?? #1 Strong hero section There's a lot neatly packed into this section. The hero image, headline, and sub-headline instantly communicate the product’s value. There's also social proof, a clear offer, and risk reversal all above the fold, without the design looking too cluttered. #2 Sticky bar promotes the offer The sticky bar keeps the offer top-of-mind as visitors scroll, creating a constant incentive to buy. #3 Optimized buy section The buy now section is also optimized to convert. It includes strong swipeable product imagery, scarcity, social proof, features, discounted price, plus risk reversal, shipping details, payment options, and visual hierarchy to make sure the main points are in focus. #4 Social proof Beyond leading with how many customers have purchased their product, they embed social proof all throughout the page. #5 Listicle sells how it works The 5 reasons why section sells many of the reasons why you would want to buy their bluetooth sleep mask, and is supported by strong product imagery, gifs, and testimonials for each point. #6 Risk reversal They offer a 60-day money-back guarantee to remove purchase risk, making it easier for new customers to try the product. If customers don't like it, they can get a refund. #7 FAQ answers BDQs Manta's FAQ section answers the primary buyer decision questions, helping potential buyers overcome objections and give them the confidence to purchase. #8 Product details section shows how it's different I really like how this section breaks down their product, and shows the all the unique attributes that make their product different than others in the market. #9 Reviews show the product in use All of the customer images in their reviews section show customers using the product and communicate the value of using the product. All the customers either looked happy and fully rested or passed out AF ?? #10 Ends with an offer that's hard to refuse Manta's final CTA section leaves shoppers with the product position in mind "the most comfortable Bluetooth sleep mask", and reduces the purchase risk to buy now by promoting their 60-day money-back guarantee. After clicking an ad promoting their Bluetooth sleep mask, this page does a killer job at selling what the product does. When it comes to paid ad traffic, I've heard the saying "If people buy your product for the way it looks, send them to your store. If people buy your product for what it does, send them to a landing page." After seeing 200k funnels built with ConvertFlow, and running our own funnels, I've almost always seen direct traffic convert best when driven to focused landing pages and funnels. Want our funnel swipe file showing the funnels driving today's fastest-growing brands? Comment "Manta" and I'll send it to you.