Conversionista!

?? What an incredible event! We are absolutely thrilled with yesterday's CJAM and couldn't be more grateful to everyone who made it possible. A massive thank you to our amazing speakers who shared their insights and inspired us all with their great speeches- John, Juliana, Colin, Rebecca, Chris, Ellie, Daphne, Dina, Bart, Michael. Your expertise and passion truly made the event unforgettable. A big thank you to our partners for their unwavering support and collaboration. Your contributions were invaluable in making CJAM a success. Optimizely, Mixpanel, SiteSpect, Inc., Kameleoon, Amplitude, Eidra. And of course, a huge shoutout to all the fantastic participants that joined us and for your enthusiasm, engagement, and energy. It was wonderful to see so many bright minds come together to learn, share, and grow. Hope to see you again next year! ??

?? Accelerating growth with rapid A/B Testing: A case with Haypp Group We've had the privilege of partnering with Haypp Group to maximize their growth potential through strategic experimentation. We quickly built an A/B testing program, implementing the right tools and establishing a solid process. Through research and prioritization of valuable hypotheses, we designed experiments and developed a test plan aligned with Haypp’s growth objectives. ?????? Read more about the case here:?https://lnkd.in/dsJRWTzz

Presenting Episode 5 of "It Depends, But...". ?? A super fresh and actionable take on sustainability for e-commerce! Look here for Theo van der Zee's insights! ??

Office Tour - Stockholm??? We're settling into our new Eidra office and wanted to share a quick tour with you. The space is thoughtfully designed with practical meeting rooms and cozy lounges to support team collaboration. Some office highlights: ?? The espresso bar where our barista, Maya, serves great coffee ???? The restaurant on the ground floor (where the cinnamon buns are fan-ta-stic) ??? The Greenhouse on the 7th floor, a space filled with green plants and fresh air ???The game room, perfect for unwinding and taking breaks Wishing you a great weekend from all of us here!

We were proud to sponsor and take part in MeasureCamp Malm? last weekend!??? Nearly 200 analytics enthusiasts spent their Saturday with like-minded folks - hosting sessions, networking, eating, drinking, and supposedly indulging in endless ice cream... ?? Popular topics of the day included AI and machine learning, data engineering and infrastructure, and data quality. Our own Milo Bengtsson joined Jomar Reyes, Astrid Illum, and Juliana J. in discussing the struggles of tool implementations. Big thanks to the MeasureCamp Malm? organizers and volunteers. We can't wait for next year!

We're excited to share Episode 4 of "It Depends, But..." ??? Join Steffi K., Digital Accessibility Consultant, as she dives into the all-important topic of accessibility. ??? Where should you start if you’re interested in exploring digital accessibility? ??

?? Here's to a great year!??? As we wrap up the year, we want to say thank you to our fantastic clients, partners, and team members for making it incredible! Looking back on the year, here's some of the highlights that made it special. ?? Helped 81 clients grow and optimize their digital products ?? Moved into our new Eidra office in Stockholm ?? Welcomed 15 new colleagues to the family ?? Hosted Conversion Jam 2024 with 450 attendees from 150+ companies ?? Won Experimentation Partner of the Year, awarded by Optimizely ?? Grew our presence in 5 cities ?? Launched our new website ?? Had 4 fantastic conferences filled with joy We're looking forward to 2025. From all of us at Conversionista!, have a Happy New Year!?

5 tips to work more efficiently in Looker Studio ?? As we open the final door of our advent calendar and approach the fourth advent this Sunday, we want to thank all of you for making this year truly fantastic. To celebrate and wrap up the year, Milo Bengtsson has prepared a special gift for you: 5 expert tips to boost your efficiency in Looker Studio. These insights will help you work smarter, save time, and create more effective reports. ? Enable manual publishing ? Optimize how you use the default date range ? Create consistency with report-level elements ? Create localized filtering with groups ? Stay inspired (Siavash Kanani & Mehdi Oudjida) Thank you once again for an incredible year. Wishing you happy holidays!???

5 tips on how to get started with A/B testing??? As we celebrate Lucia today and approach third Advent on Sunday, we're excited to share some special gifts in the form of tips from Elin Ledenvik on how to get started with A/B testing. ? If you're wondering where to begin, take advantage of these insights and start experimenting to unlock your growth potential. Elin's tips for getting started with A/B testing: ? Engage your team early on ?Use data to define a focus area for experimentation ?Start simple! ?Ensure you have the right resources ?Avoid focusing solely on ”winners” A/B testing is a powerful tool for optimizing your digital experiences. Share your A/B testing experiences and insights in the comments below, and feel free to reach out to Elin to learn more.???

6 tips to boost CRO interest in your organization??? The second advent is just around the corner, and we're excited to continue our advent calendar.??? As we light the second candle, we have?Matilda Nielsen sharing her expertise with 6 tips to boost CRO interest in your organization. ? Visualize data more effectively: Create smart (automated) dashboards that guide the audience in understanding patterns. ? Create a business case: Present an uplift case for strategic alignment on new initiatives. ? Run more usability tests: Complement your web analytics data with real user feedback to highlight optimization needs. ? Host a demo: Showcase user insights and experiments during a demo. (Tip: Bring fika). ? Facilitate proactivity: Conduct workshops to analyze data and turn ideas into actionable hypotheses. ? Encourage engagement: Share experiment variants with your team and reward guesses with a treats. But that's not all! Matilda has also written a blog post where she dives deeper into the data-driven landscape, offering additional tips and strategies for those eager to learn more. Check out the full article - link in the comments. Wishing you all a Happy Advent????