Converge (YC S23)

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Is It Time to End-of-Life Google Tag Manager? Most online stores still rely on a 13-year old tool –?Google?Tag?Manager?– for their data collection. It is often poorly integrated and unmaintainable, leading to inconsistent and incorrect reporting.?Privacy trends & regulations have complicated the issue further, making reliable data collection more difficult. CMOs of online stores desperately need better tooling to understand and optimize customer acquisition. Converge solves this by combining data collection, attribution and reporting in one platform.?Converge controls the process end-to-end, so CMOs can finally trust their reports. Like Segment and my other portfolio companies Tealium and RudderStack, Converge allows companies to collect, clean, and activate their customer data, but Converge is targeted at SMBs, allowing understaffed eCommerce teams (who do not have the wherewithal to handle the full-fledged platforms) to get value immediately, with a one-click install and without having to set up data pipelines and data warehouses as the fancier platforms require. I was lucky enough to discover and invest in Converge before they went to YC (thanks to James Hawkins of Posthog, where Uncorrelated is also an investor). They?just raised $5.6M, in which we participated: https://archive.ph/Q7FZv Converge is 4 people who just moved from Europe to NYC. They're hiring.

Big News: Axios reports on Converge's $5.6M Fundraise. We have reached $1M ARR and this funding milestone with just 4 people. How? We are building something that is truly needed: an all-in-one marketing measurement platform. Why? CMOs of online stores desperately need better tooling to understand and optimize customer acquisition. Privacy trends & regulations have made reliable data collection more difficult. Yet, most online stores still rely on a 13-year old tool -- Google Tag Manager -- for their data collection. It is often poorly integrated and unmaintainable, leading to inconsistent and incorrect reporting. Converge solves this by combining data collection, attribution and reporting in one platform. We control the process end-to-end, so CMOs can finally trust their reports. You can read the article in the first comment. - Thank you - First and foremost, this would not have been possible without Tiago Surjus Kaneta Thomas Holvoet, Jér?me Billiet and I are so grateful for all of your support: Our investors: Qi Lu from M+, David Buxton, ?? james hawkins (aka our earliest supporters) Nicolas Dessaigne and Dalton Caldwell from Y Combinator Salil Deshpande from Uncorrelated Katey Caldwell and Fred Benenson from Twenty Two Tamanna Khemani and others from General Catalyst Maarten Mortier and Pieterjan Bouten from Entourage Our first customers and partners: Maxim Christiaen, Ruben Renaer ??, Dimitri Devroe, dear digital, Marin I?tvani?, Zach Duncan, Jack Savage, Gradient Media Group, Michel van Krimpen, The Dot Society, etc. - What's next? - We are hiring Founding Engineers in New York City to come join us on this adventure.

Introducing... Reddit, Inc. integration - Pull in Reddit, Inc. Ad Spend to calculate your blended numbers correctly - Compare Reddit, Inc. in-platform numbers with UTM Attribution in the Channels Dashboard - Freely query your Reddit, Inc. Metrics in the Insights & Dashboards

?? Channels Table Improvements Today, we are launching our new Channels Attribution Report -- it introduces a bunch of improvements: - New metrics in the table:?Sessions, Conversion Rates for each event, etc. - Supports Event Properties:?(e.g. Revenue without Tax / Shipping in the Table) - Compare?Attribution Models in the same table - Compare your Attribution values over different periods

Most CMOs delay setting up CAPI for new channels (TikTok, Snap Inc., Pinterest, etc.) until they’ve proven ROI. Here’s why that approach is a big mistake: 1/ Smaller channels need CAPI more Snap, Pinterest, and others have weaker probabilistic models post-ATT. Without CAPI, their performance tracking is far less reliable than Meta’s. 2/ Negative results without CAPI tell you nothing Without proper tracking, you can’t tell if a channel truly underperforms or if the data is just wrong. 3/ CAPI setup is faster than testing Launching a new channel already takes time for creatives, audience research, and optimization. Integrating CAPI is not the biggest time drain here -- tools like Converge (YC S23) make CAPI implementation easy. 4/ The long-term payoff is massive Unlocking positive ROAS on a new channel grows your customer acquisition capacity indefinitely. CAPI is a one-time investment that keeps paying dividends.

How we helped a $50M GMV merchant scale Meta ads by 111% in 3 weeks ?? They asked us to sanity check their Meta CAPI setup -- what we found helped them scale Meta spend from $30k to $63.3k per week at constant CPA ?? 1/ CAPI audit with the Meta Events Manager We found the following inconsistencies in the Events Manager: - Click IDs not passed on the server-side conversions - Content IDs not consistently passed on the server-side and client-side events - 12% of purchases had an invalid value parameter 2/ We set up Converge (YC S23) for monitoring side-by-side Events Manager diagnostics are limited. We convinced the merchant to implement Converge (YC S23) so we could leverage the logging and monitoring to have a closer look. We found: - Test purchases sent to Meta, polluting data - A whole category of real purchases (Apple Pay) were not being sent to Meta. 3/ We replaced the existing Google Tag Manager setup with Converge. The Meta Events Manager now received 100% of conversions with optimal event matching scores (necessary for correct attribution). Clean data = better Meta targeting and scale.

?? Our first engineer increased Converge product usage by 7x (!!) Now we are looking for 5 more?? details: - in-person in NYC - senior full-stack experience - comfortable with backend development (python/postgres or similar) you want: - incredible level of ownership - ship *a lot* of product end-to-end apply via the link in the first comment and help us hit the next 7x growth milestone

???? ?? Converge is expanding to NYC! ?? ???? and we're hiring 5 senior engineers to join us ???? love shipping product and want an insane amount of responsibility, join our team of 4 (four!) that > scaled to 7-figures in ARR > serves 180+ customers (incl. publicly traded co’s) > built infrastructure that processes billions of $ in annualized sales and forwards billions of events per month we're well-funded and backed by the best. very thankful to Nicolas Dessaigne Dalton Caldwell ?? james hawkins Salil Deshpande for the recent support in making this possible. link to job post in first comment... Jan-Henrik Lambrechts Jér?me Billiet

You see me on the poster below? I'm humbled to be a co-host at a webinar of Fourmeta Agency in partnership with Converge (YC S23). We gonna be talking about analytics for BFCM - join the conversation if it is something that you work with!