ContextSDK

?? ContextSDK iOS 5.4.0 is here! We just rolled out a new release focused on performance and efficiency: ? A new feature that helps apps save even more battery life, when sending push notifications with ContextPush. ? Easier troubleshooting in Xcode with clearer and more helpful error messages for developers. We are all about creating impact without draining user resources – and this release makes us even better at it. ??

?? Number of the Week: +26.4% ?? What happens when you engage players when they’re most immersed? Better conversions and higher revenue! For this gaming app, ContextDecision timed upsell offers using real-world signals and player behavior - like moments of high focus after solving levels. The impact of context-aware engagement:? ? +26.4% increase in conversion rate ? +16.0% boost in IAP conversions ? +16.0% revenue uplift ?? How does it work? By identifying key in-game moments, such as when players completed levels or needed hints, ContextDecision timed offers during peak focus and readiness to convert, leading to more effective upsells. ?? The result? More in-app purchases and smoother gameplay, without disrupting the player experience!

?? Win Free Tickets to @APS London 2025! ?? Want to join the #1 app growth conference of the year? We’re giving away 5 free tickets to App Promotion Summit London on April 24! ?? Here’s how to enter: ? Like & comment on this post ? Make sure you work for an app That’s it! Winners will be announced soon. Don’t miss your chance to network with the best in the industry, learn cutting-edge growth strategies, and join ContextSDK’s exclusive round table: "Swipe right on retention: how dating apps use on-device AI to increase LTV". ?? APS London 2025 – April 24, The Brewery See you there!

?? Low battery = low engagement. Context-aware apps can turn this challenge around. Low-battery anxiety (LBA) is real. Nearly nine out of ten people panic when their phone battery dips below 20%. Users immediately change their behavior - lowering brightness, closing apps, and postponing in-app actions. Younger users are even more affected, reshaping their actions just to conserve power. For app developers and marketers, this means one thing: low battery = less engagement. Sessions are shorter, actions are delayed, and conversions drop. But what if apps could adapt in on that? With ContextSDK, apps can: → Delay subscription prompts until users are more likely to convert → Serve lightweight content when battery is low → Personalize experiences based on real-world context When apps respect users’ real-world context, they don’t just improve engagement - they build trust, retention and revenue. Curious how context-aware strategies could transform your app’s monetization? Check out the blog post in the comments below!

?? Number of the Week: +38.0% ?? What happens when you strategically place upsell opportunities at key moments? More conversions, better engagement, and a stronger sales uplift! For this leading Fitness & Health app, we optimized when users were introduced to a free trial by identifying high-intent moments within the app. The impact of context-aware activation: ? +25.8% increase in conversion rate ? +38.0% boost in sales ? +38.0% revenue growth ?? How does it work? Not all moments are equal - users are more likely to start a trial when they’re engaged and in the right mindset. Instead of a one-size-fits-all approach, upsell opportunities were expanded with ContextDecision to capture users when they were most ready to convert. ?? The result? More engaged users, more trials started, and more revenue - without disrupting the experience.

?? Welcome Zach Stadlin-Robbie to ContextSDK! ContextSDK is scaling fast, and we’re thrilled to announce that Zach Stadlin-Robbie is joining us as Chief Revenue Officer! ?? With nearly a decade of experience in mobile gaming and ad tech, Zach has helped shape the industry at Miniclip and Vungle (now Liftoff Mobile). Now, he’s bringing his expertise to ContextSDK and our on-device AI, helping apps monetize smarter, engage better and build a frictionless user experience - all while keeping privacy at the core. ?? Want to meet Zach? He’ll be at Game Developers Conference 2025 in San Francisco (March 17-21) - the world’s leading game developer event! If you're interested in AI-driven engagement, smarter monetization,or just a great industry conversation, reach out and connect. Happy to have you Zach and a warm welcome from the team! ????

Join Dieter Rappold of ContextSDK at App Promotion Summit London on 24th April where he will be hosting a roundtable exploring how leading dating apps are leveraging AI at the device level to drive engagement, personalize user experiences, and maximize LTV. ?? Whether you’re in fintech, e-commerce, health, or gaming, the strategies discussed can help you harness the power of AI to keep users coming back. Come along to the session for fresh insights, real-world case studies, and lively discussion on how to future-proof your retention strategy with cutting-edge AI. You can register for the event here ?? https://lnkd.in/dE-ju8w #APSLondon #apps #growth #retention #AI

?? Number of the Week: +65% ?? What happens when you let real-world context decide between showing an ad or a paywall? More revenue and better user experience! For this leading EdTech app we enabled Multivariant Monetization as follows: ContextSDK dynamically adjusted whether users saw an ad or a subscription offer - based on their real-world context. The impact of context-aware monetization: ? +64.6% increase in in-app purchase (IAP) conversions ? +64.3% revenue boost from paywalls ? +14.5% overall revenue increase ?? How does it work? When users are on the go, they’re unlikely to engage with a paywall - it’s not the right moment for a long decision-making process. Instead, they’re shown an ad. When they’re relaxed and more likely to subscribe, the paywall appears instead. This ensures the right choice at the right moment - boosting conversions while keeping users engaged. ?? The result? More revenue, less friction.

Struggling with retention? Choosing your lifecycle marketing tool could be why. There are plenty out there, but finding *your* fit depends on your needs, budget, and goals. ?? Here’s how some popular tools stack up: → OneSignal: User-friendly and affordable. Perfect for small businesses starting out. (Also, we’re already integrated with them. Just saying..??)? → Braze: Enterprise-ready with advanced personalization. Big features - but also bigger price.? → Iterable: Data-driven campaigns for mid-to-large companies. Great, but budget-heavy.? → Customer.io: Balanced and flexible. Ideal for mid-sized businesses.? → CleverTap: Real-time insights and retention-focused. Accessible pricing.? → Pushwoosh: Affordable push notifications with essential features.? → Leanplum by CleverTap: App-first, with tools for testing and personalization. Each tool has strengths, but here’s my tip: No matter which one you use, ContextSDK can supercharge your lifecycle marketing. By delivering perfectly timed, context-aware messages, we help you boost engagement and conversions - right where your users need them. Retention doesn’t have one-size-fits-all solutions. What’s your top priority for choosing your next tool? ?? Want a deeper breakdown? Check out our blog post - link in the comments below.

New Edition of "Contextualize This!" – It was definitely a month of big wins! ?? This one’s for the winners - whether you’re aiming for the top spot in our $5,000 design contest, celebrating with us as we rank among Austria’s top startups, or being the first to catch fresh insights and new opportunities in the app world. Winning isn’t just about the finish line - it’s about every step forward. Let’s go! ??