Content Monsta

Who your company leadership associates with makes a difference. Recently, our founder A. Lee Judge published a book, sharing his 20+ years of experience and forward thinking about the relationship between Marketing and Sales. But it didn't stop there. It was important for him to share expertise from other leaders in his network. In addition to Lee's thoughts, you can gain insight from other experts such as: Pam Didner Mark Schaefer Matt Crisp Joe Pulizzi Todd Ervin Laura Erdem Darrell Alfonso Aaron H. Sandy Carter We hope that you'll gain great value from the book "CASH:?The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine."

Marketing’s Future in the face of AI and Innovation with Wil Reynolds AI is reshaping marketing—are you keeping up? Wil Reynolds shares his insights on the future of SEO, the rise of AI-powered tools, and why continuous learning is the key to staying relevant. From practical AI strategies to building real influence, this episode is packed with actionable advice for marketers who refuse to be left behind. The post Marketing’s Future in the face of AI and Innovation with Wil Reynolds appeared first on Content Monsta by Alaina Case. https://vist.ly/3mv2zcq

Zero-Click Marketing with Rand Fishkin Rand Fishkin breaks down why traditional traffic metrics are losing relevance, how platforms are keeping users locked in, and what marketers must do to stay ahead. Learn how to measure success, understand audience behavior, and adapt in a world where clicks don’t tell the whole story. The post Zero-Click Marketing with Rand Fishkin appeared first on Content Monsta by A. Lee Judge. https://vist.ly/3mvz3z3

Congratulations to the team at Forum3 on the launch of the AI First podcast. Andy and Adam look and sound great as they uncover new and unique perspectives on the future of AI. We’re proud to be on this journey with you. Check out the full video on their website: https://lnkd.in/eezWAYM3

Capture everything. ?? You never know when that nugget of wisdom you share could be exactly what someone else needs to hear. If you only share that insight with one person and don’t capture it, you’re missing an opportunity to impact many more. Every piece of expert information is valuable—don’t let it go to waste. ?? Are you making the most of the knowledge you’re sharing? #contentmarketing #digitalmarketing #videocontent

Creating compelling video and audio content is more crucial than ever. ????? Whether you're a seasoned marketer or just starting, mastering content creation can set you apart from the competition. Imagine capturing your audience's attention with crystal-clear speech and a natural, engaging presence. Picture your content being watched and resonating deeply with your viewers, inspiring trust, and driving action. Here are 12 best practices to elevate your content creation game: 1. Proper diction and enunciation for credibility. 2. Manage energy levels to keep your audience engaged. 3. Rehearse to deliver smooth and confident messages. 4. Speak naturally to foster a closer connection. 5. Identify the story within your message. 6. Visualize speaking to one person. 7. Smile to convey confidence. 8. Give each word its moment. 9. Batch record for efficiency. 10. Capture your true personality. 11. Maintain eye contact with the camera. 12. Invest in quality production. Ready to take your content to the next level? Explore our full article and discover how to create impactful, professional video and audio content. Full article: https://vist.ly/3mqxaay #ContentCreation #DigitalMarketing #ContentStrategy

No tool can replace the human insight needed to understand the end goal. AI, like ChatGPT, is changing how we work. When it launched, we paused on hiring certain contract writers because the AI could handle those tasks instantly and effectively. Yes, AI is replacing some jobs, but it’s also a call to focus on what only humans can bring to the table. ?? How are you adapting to the rise of AI in your industry? Are you seeing it as a replacement or an opportunity to innovate? #AI #marketing #content

Ever had a client say, "We want video just like this, but in-house"? ?? Here’s the kicker: that video wasn't produced on-site. It was all done remotely. Their minds are blown when they realize the quality they’re admiring was achieved without a crew stepping foot in their office. It’s the wizard, not the wand. ?? And in our case, the "wand" is often a pro-level phone. But the magic? That’s in the software we use to control every aspect—lighting, aperture, focus—bringing a simple phone to a professional level. Phones alone can be shaky and unfocused. But with our remote control, we transform them into high-end cameras. We send out kits with extra lighting, better microphones (because audio is half the video), and everything needed to make a webcam shot look like a professional production. Understanding the nuances of lighting, audio, and focus is what makes the difference between amateur and pro. It’s not about the gear you have, but how you use it. Have you ever been surprised by the power of remote production? What’s your biggest challenge with video? Let's discuss! ?? #marketing #remoteproduction #contentmarketing

We’re in a time where conversational content rules. ??? The real impact happens when we speak off the cuff, sharing genuine thoughts, opinions, and insights. AI might get close, but it can’t capture the true essence behind our words. Recently, I caught a podcast where the host switched from reading a script to having a real conversation. The change was obvious. One felt robotic; the other was engaging and real. This is where AI misses the mark—it can’t deliver the human touch that makes content truly connect. So, the next time you’re creating content, remember: authenticity always wins. ?? How do you balance AI’s efficiency with the need for genuine human connection in your content? #AuthenticContent #HumanConnection #ContentMarketing

Most marketing teams miss their targets because they don't reach enough people. Scarce marketing touches often stem from low content volume. But how do you strike the perfect balance between Quantity and Quality? Understanding the Content QVQ Balance (Quality vs. Quantity) can make all the difference. I've introduced a four-part content strategy essential for effective digital marketing. By aligning content type and volume to the different stages of the sales funnel, you can guide potential customers smoothly through their journey. Learn how to modernize your content marketing approach and outpace your competition. Key takeaways include: - Quantity: Discover the funnel stages where Quantity trumps Quality. - Quality: Learn when Quality becomes paramount. - Loyalty: Identify the best content types for fostering customer loyalty. Using this strategy will not only enhance your content targeting but also optimize your marketing budget. What's your biggest challenge in balancing content Quality vs. Quantity? Let's discuss! Full article: https://vist.ly/3mp29bx #contentmarketing #digitalmarketing #marketing