ContentBacon

??Hot take:?You’ve had the power all along. Waiting for happiness, success, or fulfillment to come from?outside?of you? That’s the trap. This week’s?Side of Bacon?is serving up a better way—one that flips the script and puts?you?in the driver’s seat. Dorothy had it right. You don’t need to wait for external wins to feel good—you can generate those feelings now. Read Wendy Lieber's latest piece here.??? https://hubs.li/Q03cMfDX0 #SideOfBacon #TakeYourPowerBack #MindsetShift #Leadership #HappinessIsAnInsideJob

A messy database is a recipe for chaos: ? Lost leads ? Missed opportunities ? Sales process in disarray But when your CRM can tag and score leads on autopilot… You can auto-nurture prospects, build a warmer pipeline, and shorten sales cycles. Win-win-win. – Ready to clean up your CRM? Grab our free guide: https://hubs.li/Q03b07kg0

Most teams are great at spotting problems. Wins? Not so much. At ContentBacon, we’ve learned that celebrating every win—big or small—keeps momentum high and energy up. Here’s how we do it: ?Daily huddles?with team shoutouts ?A WINNING Slack channel?for every milestone ?Friday wrap-ups?to highlight the week’s best moments The more you look for wins, the more you find. And the more you celebrate them, the more they show up. Read more from our CEO & Co-Founder, Wendy Lieber, on how to build a culture of winning.????? https://hubs.li/Q03c0Z7p0 #WinningMindset #CelebrateWins #Leadership #CompanyCulture

Doing “Hail Mary” lead gen? We’ve been there too… But here’s the good news—it’s totally fixable. Here are the top 9 mistakes to AVOID when generating B2B leads: – 1?? Missing the Mark on Target Audience Research Without a deep understanding of your ideal customers, campaigns can go off-target fast. Dig into market research, create buyer personas, and customize your efforts to truly connect. 2?? Weak Value Propositions If prospects can’t quickly grasp the benefits you offer, they’ll move on. Highlight your unique value clearly and test your messaging until it clicks. 3?? No Plan, Just Hope Starting without a lead gen strategy is a recipe for chaos. Set clear goals, create a roadmap, and track your progress regularly to stay focused. 4?? Ignoring the Buyer’s Journey Not tailoring content to every stage (awareness, consideration, decision) leads to confusion and drop-offs. Deliver the right content at the right time to keep prospects engaged. 5?? Not Building Trust Without credibility, it’s tough to stand out. Share testimonials, thought leadership, and consistent content that solves real problems. 6?? Skipping Social Media Social media isn’t optional—it’s where your audience hangs out. Build a plan, track engagement, and always include a clear call to action. 7?? Ignoring the Competition Competitor analysis is essential. Watch what they’re doing, spot trends, and use those insights to refine your strategy. 8?? No Follow-Up Strategy Most leads need nurturing before they convert. Automate follow-ups, segment your list, and personalize your approach to keep them moving toward a sale. 9?? Underutilizing Technology CRMs and data analytics are your best friends. Use them to gain insights, track leads, and optimize your process. – Want to learn more? Read the full article here: https://hubs.li/Q03b0bVt0

Most businesses prioritize acquisition > retention. The reality? Acquiring a new customer costs 5x to 25x more than retaining an existing one. And you have a 60-70% chance of selling to a current customer vs. 5-20% for a new prospect. That being said… Here are 3 more reasons why retention wins in B2B: 1?? Retention = Profitability A 5% boost in retention can boost profits by 25% to 95%. (Yep, you read that right.) Why? Returning customers trust you, buy more, and require less convincing. On top of that… Companies that leverage CRM-driven content strategies see a 16% increase in retention. 2?? Higher Customer Lifetime Value (CLV) Long-term customers spend more over time, and their trust in your brand makes them less price-sensitive. Plus, the longer a customer stays, the better you understand their needs, making it easier to deliver value and keep them coming back. 3?? More Upsells& Cross-Sells (Without the “Hard Sell”) Existing customers are: + 50% more likely to try new products. + 31% more likely to increase their overall spend. Translation? Happy customers don’t just stay—they buy more. Need a better retention strategy? Grab our free guide: https://hubs.li/Q03b07CV0

It’s time to face facts… According to Salesforce, businesses that leverage their CRM report: ? 29% sales increase ? 34% productivity increase ? 42% forecast accuracy increase …but for most Sales & Marketing Leaders: ? Data is outdated ? Leads are scattered ? Sales & Marketing are guessing And when that happens? ?? Sales chases cold leads. ?? Deals slip through the cracks. ?? Marketing wastes budget on the wrong audience. Ready for a CRM glow-up? Steal our free guide: https://hubs.li/Q03b0bj40

Too many founders think they?have?to do everything. But Content Bacon co-founder Wendy Lieber is here to tell you—if you don’t start trusting your team, you’re not leading. You’re just micromanaging. Her latest post is a must-read for any entrepreneur struggling to delegate. It’s time to scale smarter, not harder. ??Full article here: https://hubs.li/Q03bnz610

Sorry to rock the boat, but… A broken CRM is just a glorified spreadsheet. ? No efficiency ? No automation ? More manual work But a kick-ass CRM? ?? Scores leads ?? Automates follow-ups ?? Shortens sales cycles You deserve better. Time for an upgrade? Shoot us a DM! ??

What’s better than 50 spreadsheets? 1 optimized CRM ;) I hate to break it to you – but spreadsheets don’t scale. All they’ll do is create: ? Chaos ? Manual work ? Missed opportunities But a fully optimized CRM? ? Scores leads ? Automates follow-ups ? Streamlines your pipeline Sound like something you want? Grab our free CRM guide: https://hubs.li/Q03b01580

Wendy Lieber, our CEO, just shared a??? perspective on breaking out of overthinking and actually making progress. It’s not always about a lack of ideas—sometimes, it’s?too many ideas?that keep us frozen. ??Her go-to strategy??Pick a thing. Move it forward. We’re resharing this because it’s a simple but powerful approach to productivity, decision-making, and leadership. If you’ve ever felt overwhelmed by options, this one’s for you. Read the full post here: https://hubs.li/Q038PdLl0 #Leadership #Productivity #Mindset #SideOfBacon #GettingUnstuck