Content Science

NEW excerpt from The Content Advantage third edition is available over at Content Science Review. And it's attached! Pulled from one of the new chapters, the piece explains what content systems are and why they matter now. And, yes, there are a few Star Wars references. Read or listen here:?https://lnkd.in/e9rUCzMk Check out the PDF below. #contentstrategy #contentsystems #contentoperations #contentdesign #book #thecontentadvantage #resilience #antifragile #starwars

I recently had the chance to hit the dog-friendly Folly Beach near Charleston SC with Snoopy, the unofficial mascot of Content Science! Before and after all the jogging, biking, and kite flying, we caught several bright sunrises and sunsets. Those lucid and colorful views are extra special coming from Atlanta, where forest tends to block the horizon. I found myself feeling grateful for the opportunity that can come with each sunrise. This year hasn't gone exactly to plan,?which is extra frustrating for?a?strategist. But learning to?let go of what doesn't work and what I can't change as the sun comes up has helped me focus on different opportunities. And many of those opportunities have worked out well. I also found myself grateful for the reflection that can come with each sunset. It's one thing to process the acceleration of digital disruption and volatility around us *intellectually*. It's another thing to live with it, operate in it, and feel the consequences of it. It's easy to focus so much on what's going wrong or could go wrong or has to change or needs to improve that sleep doesn't come easily. So, I've been learning to focus on a few wins or signs of progress as the sun goes down so I can go to sleep with some satisfaction. If you're celebrating Thanksgiving tomorrow, may you have a day filled with light, opportunity, and reflection! (And if not, may you have an amazing day anyway!) #thanksgiving #digitaldisruption #gratitude #sunset #sunrise

We're celebrating Black Friday all week! Take 40% off on-demand courses + certifications; live workshops; and subscriptions with code CSAFRIDAY40. And get a new paperback copy of The Content Advantage EDITION 3 for $33.33. Links in the comment! #contentstrategy #contentdesign #training #professionaldevelopment #book #contentmarketing #contentanalysis #cms #contentoperations #cx #ux

Happy Friday - look what came in the mail. Colleen J. The Content Advantage, 3rd Edition. Looking forward to diving in to another insightful entry in one of the most impactful series about content. The weekend reading list is getting re-stacked. Can’t wait to share these with the rest of the team (these are only the STL batch).

More quotes from content geniuses! Laura Barnes of Red Hat points out that the data in content work are more than numbers. "I’ve held many different roles in my career - journalist, copywriter, agency creative director, in-house content strategist, manager, mentor, etc. Every role has required me to get as much insight into our audience as possible and to push as hard as possible for their opinions to matter internally. I always say data = people telling you what they think. Remember the humanity behind the numbers and you’ll go far." Well said, Laura! Remembering the humanity behind the numbers is key for a range of modern content roles. And when we forget the voice of the customer or user, we become susceptible to pushing for quantity instead of quality; vanity metrics instead of effectiveness; and cheap tricks instead of real influence. #thecontentadvantage #book #contentgenius #contentintelligence #data #digitaltransformation #contentmarketing #contentdesign #marketing #cx #ux #voiceofcustomer

It’s like an early holiday present for me! Thank you, Colleen J. and Content Science for updating this book. I left my earlier copy, stuffed with yellow highlighting and post-it notes, on the desk of the company I left during the pandemic. I appreciate the focus on defining and measuring good content and making the systems that help get us there.

The Content Advantage edition 3 reveals surprising secrets to succeed with content and AI. The latest edition of this top-rated book by Colleen J. is now available at book retailers everywhere. Learn more: https://lnkd.in/eZEAG94V #contentstrategy #contentdesign #contentmarketing #book #cx #ux #product #thecontentadvantage #contentoperations #contentsystems #ai #artificialintelligence

?? IT'S HERE!! The Content Advantage (3rd ed) is available at book retailers everywhere! I'm beyond excited to get this edition into the hands of business leaders and content professionals as they face intense pressure to develop and deliver effective content at scale. I'm grateful for early praise from two luminaries. Co-Author of Content Strategy for the Web, Melissa Rach, notes: "In the third edition of?The Content Advantage, Colleen Jones introduces her end-to-end content approach—a smart, insightful way to meet the demands of modern content. From the fundamentals of content strategy and operations to handling digital disruptions and emerging tech (hi, AI!), Colleen has the insights (and Star Wars quotes) content pros need." And UX pioneer Jared Spool says: "This is one of those books you'll want to share with your entire team. Learning the proven techniques and developing the shared language will give your content the 'umph' it needs to increase your organization's competitiveness." So many people to thank! Giving a big shout out to the Content Geniuses who contributed wise perspective, including but not limited to David Chun, Alli Mooney, Lauren Schuman, Michael Haggerty-Villa, Toni Mantych, Michael Andrews, Laura Barnes, Meredith Deaver, Lymari Morales, Nick Francis, John Collins, DeAnn Wright, Rahel Anne Bailie, Noel McDonagh, Cory Bennett, Elizabeth Mendes, Juviza Rodriguez, MS, Carrie Hane, Rachel Doria, Susanna Guzman, Scott Abel, Erica Jorgensen, and Christopher D. Jones. And cheers to Derek Carlin for the design! I'm also thankful for The Content Advantage Jedis, a group of 100 smart and savvy supporters of this edition. Their thoughtful questions, enthusiasm, and tolerance for Star Wars references meant so much along the way. Special hat tip to the highly engaged Jedis Chris Blocher, Sandie M., Erin Booker, Mandana Rafat, Jeff Greer, PhD, Michelle Keller, Terry Christiani, Joseph S. Ladd, and Damaris (Dee) Lasa! May the content force be with you! #book #thecontentadvantage #contentstrategy #contentoperations #ai #contentmarketing #contentsystems #digitaltransformation #dx #cx #contentdesign #customerexperience #ux #contentmanagement #businessstrategy

Gold! Our recent white paper, 20 Signs Your DX, CX, Martech, or Design Problem Is Really a Content Problem, won gold from MarCom Awards. We're excited about and grateful for this honor. Learn more about the award: https://lnkd.in/eUgAjNkB Download the white paper: https://lnkd.in/et7guGFw #thoughtleadership #awards #whitepaper #marketing #contentmarketing #dx #cx #design #martech

Another quote of content genius! Rachel Doria of Kohl's explains that the question today isn't whether to have a content operation. "The reality is that if your organization delivers content today, then you already have a content operation—the question is whether or not it has been intentionally designed. Organically-grown content operations do deliver content, but they’re painfully wrought with significant rework, manual steps, inconsistency, gaps, a long time-to-market, and a lofty (but hidden) price tag. What is not understood cannot be managed. So take the first steps. Identify people and map processes together. Every organization has to start where it is before it can get where it wants to be." Rachel is on the money. That's why I devote so much space to content operations maturity in The Content Advantage and why Content Science has been researching its success factors for nearly 10 years. Indeed, the organizations that lean into maturing operations are better able to embrace advanced technology, automation, and AI. This perspective from Rachel and other content geniuses will appear in The Content Advantage, out Nov 12! (Less than a week!) #contentoperations #ai #digitaltransformation #dx #book #thecontentadvantage