Content Science

Our 2025 line up of FREE webinars is here! Each one gives an overview and top tips, facilitated by Colleen Jones and Christopher D. Jones. Live attendees get a chance to win The Content Advantage! MAR 26 Measuring Content Effectiveness JUN 18 Establishing a Center of Content Excellence SEP 24 Orchestrating Effective Content Across E2E Experience (CX) Links in the comments, along with links to our live workshops and on-demand certifications. #measurement #cx #contentstrategy #governance #centerofexcellence #contentdesign #contentmarketing #ux #cx #cms #training #professionaldevelopment #customerexperience #marketing #product

NEW! We expanded Content Science Academy with new trainings focused on AI and enterprise content. “The?Content Science team?and I are excited to advance the use of AI with enterprise content by contributing these fresh offerings,” explains company president Colleen Jones. “They’re based on our ongoing research and experience in moving organizations forward with leveraging AI.” The new trainings include >> LIVE WORKSHOP: Is Your Company Really Ready for AI? Our team leads you through a readiness assessment. Register here: https://lnkd.in/eMuMfJMz >> CERTIFICATION: AI + Enterprise Content Takes a deep dive into risks and rewards. On-demand courses such as Top Use Cases for AI Learn more + register here: https://lnkd.in/eTbjbexV >> EXECUTIVE BRIEFING: Handling Content in AI-Led Digital Transformation Free webinar exclusively for senior leaders Learn more + register here: https://lnkd.in/eQ-kTRBy Register here: Learn more about our approach to these offerings in this release: https://lnkd.in/erZfHwYD

Still more quotes from content geniuses in the third edition of The Content Advantage! Interest in AI's potential is as strong as ever, and seasoned leader Susanna Guzman (CPACC) Guzman shares an upside you might not have thought of. "One of the biggest opportunities that I see for generative AI is that business leaders who think through the tool's risks and rewards can't help but come to a deeper understanding of what content is, how pervasive it is within a business, and how much the employee experience and customer experience depend on it." It will be hard for any business leader to avoid this understanding of content as they get serious about implementing AI at scale. And when you factor in Gartner's recent finding that 80% of businesses consider themselves to be competing MOSTLY on customer experience (CX), the stakes for how AI affects content in CX become even higher. All good news for anyone who wants to make the case for investing in a content-led approach to deploying AI at scale. Check out The Content Advantage for more about how to do that and more! Link in the comments. Already checked it out? I welcome a thoughtful rating and review! #contentstrategy #ai #artificialintelligence #cx #customerexperience #dx #contentoperations #cms #book #thecontentadvantage

NEXT WEBINAR! The Content Science team and I will give an overview of measuring content effectiveness and top tips for success on March 26. Join us to delve into why measuring content effectiveness correlates strongly with success. Yet, at the same time, only about a third of organizations do it regularly or systematically. Measuring or evaluating content effectiveness is a challenge, but the return is worth the investment of time and resources. Content Science is here to help with insights from our experience and research with the organizations doing it well. Live attendees get immediate answers to their questions AND a chance to win The Content Advantage, which has 3 chapters about content effectiveness and measurement! Register for the webinar here: https://lnkd.in/ePp8sazR #analytics #measurement #marketing #contenteffectiveness #contentwrx #thecontentadvantage #evaluation #voiceofcustomer #webinar

?? Just Launched: The Ultimate Guide to How AI is Transforming Hiring! ?? Hiring is changing thanks to AI. At Terminal, we’re excited to share our guide that dives deep into how AI is changing talent acquisition - from sourcing and screening to candidate experiences and improving outcomes. We looked at best practices from companies like Airbnb, HR Tech tools like Woven, AI tools like Codequiry and TurboCheck, and more! ?? Whether you're a scaling startup or an enterprise optimizing hiring, this guide offers insights to harness AI’s potential and navigate the pitfalls. Special thanks to the many contributors whose perspective helped shape this guide: - Mark Simpson, Founder & CEO of Pillar - Dubi Ben-Shoham, Sr. Director of Talent at Socotra - Nic Mahaney, Founder & CEO of Elly - Tess Manderson, SVP of Talent & Success at Terminal - Colleen Jones and the Content Science team for creating it! Link in the comments! #AI #Hiring #TalentAcquisition #FutureOfWork

?? 3 months ago, the 3rd edition of The Content Advantage hit book retailers! Happy book-aversary!! In such a short time, the new edition is already making an impact. This video highlights the accomplishments and reviews. Here's an excerpt from an insightful review by Cory A. Schrecengost of Dropbox: "An indispensable guide for anyone who works with or is impacted by content—which is to say, everyone. As a content strategist working in the world of enterprise B2B SaaS, I am constantly seeking ways to refine our processes, elevate our team’s output, and align content with broader business objectives. This book delivered immense value not only to me but also to my team, giving us a common framework and language." The video also offers a bit from a podcast interview, where I explain why I tie content to digital disruption and digital transformation. I continue to be grateful to the squads of TCA Jedis and Content Geniuses for their support and contributions! If you had a chance to dig into the book, please consider sharing a rating and review on Amazon or Goodreads. It's a great opportunity to help others decide whether the book is right for them. And it's a useful platform for reminding the world, as Cory did, that the right content approach matters to everyone. Learn more about The Content Advantage here: https://lnkd.in/gqJ85j3z #contentadvantage #book #contentstrategy #contentoperations #contentmarketing #ai #artificialintelligence #digitaldisruption #digitaltransformation

Content Science Insights, our monthly email newsletter, drops again this week! Not on our list? Sign up with the link in the comments! Our newsletter shares useful observations or lessons learned about content in CX, DX, and UX from our president, Colleen Jones. We also share updates on the latest events, news, offerings, and resources. Join our list of thousands of leaders in marketing, product, communications, and more because everyone has a stake in content today.

?? Last chance to register for our upcoming webinar! ?? Join us tomorrow ( ?? Tuesday, Feb 25) at 4:00PM CEST for a webinar that’s all about modernizing content operations in complex organizations.??? President of Content Science Colleen Jones and Kontent.ai VP Growth & Marketing Vojtech Boril will share their insights from research and interviews with nearly 70 industry leaders. You won’t want to miss this one! ?? There’s still time to register, save your seat here ?? https://bit.ly/3QgwXrs

The more things change, the more they stay the same. That sentiment rushed to mind when I recently came across one of the magazines I worked on as an intern in 1997, Corporate Online. Spun up by Investor Relations Media (which is still going strong), the magazine was ahead of its time in covering the intersection of business and internet tech. Businesses weren't quite ready for it, but I'm grateful I was a part of it. I'm shocked by how nearly 30 years later, we're back to the same problems and challenges. Check out the cover. >> E-cash or Credit? - How do we handle payments online? Today we're facing a similar tension between new fintech and more established payment methods. (Perhaps crypto should rebrand as e-cash. ?? ) >> Banner Ads + Results - What digital ads work? How do we know? Many still grapple with those questions, and the answers aren't getting any easier with the disruption and complexity around search and social now. As Marc S. Pritchard of Procter & Gamble said at his keynote of the 2024 ANA conference: "The effort we go through to see if media drives sales is way too complex, and it takes too much time and money.” >> Bad Company. Can You Trust the Web? For many at the time, the answer was "not sure." There were many legitimate concerns about security and more. Big brands and companies didn't want to be associated with something sketchy. Unfortunately, the answer today is quickly becoming "no." A few facts pulled from our State of Content webinar and 50 Crucial Content Facts infographic: >> Americans lost $10 billion to digital fraud and scams in 2023 (FTC) >> 44% of videos about sinusitis (a low-controversy topic) on TikTok contain misinformation (University of Chicago) >> 75% of consumers feel less favorable toward brands advertising on sites / platforms with misinformation (Adweek) >> 59% of people globally are concerned about what news on the internet is real vs fake (Reuters Institute) At the same time, safeguards are weakening. Meta has pulled back on fact checking; Google is struggling to filter the influx of low-quality content; the U.S. president is threatening to cut funding to agencies that protect consumers from fraud. The decimation of trust online has consequences. As an example for the short term, smart brands will put pressure on digital / social / search / AI platforms and governing bodies to clean things up. As both an advertiser and an orchestrator of digital CX, brands face tough challenges to operate safely and consistently online. Ultimately, the lack of trust could lead to most people no longer going online. So we go back to faxing? (At least that meets HIPAA requirements.) I, for one, did not work my entire career in the digital space to see it wasted. This mag cover boosts my resolve! (If you read this far, you're a trooper! Also enjoy the coverage of George Colony, founder of Forrester, as an upstart.) #throwbackthursday #trust #credibility #contentquality #brandsafety

NEW on Content Science Review! We hit the highlights of our 2025 Crucial Content Facts, including commentary on what they mean. We touch on each category, including >> Content Consumption >> Content Operations + Systems >> Content Intelligence, Effectiveness, + ROI >> Content Channels >> Digital Transformation + Artificial Intelligence Let these statistics and insights inform your plans for 2025 and beyond! https://lnkd.in/eaBMFYkD #contentanalysis #research #contentstrategy #contentdesign #contentoperations #ai #artificialintelligence #digitaltransformation #dx