Registration for #CMWorld 2024 is now open! ?? Join us in sunny San Diego this October – and get ready for three days filled with cutting-edge ideas, inspiration, and an epic experience with our vibrant orange community. Don't miss out on the content marketing event of the year! Click the ?? to register now and lock in the lowest rate: https://cmi.media/9u45
Content Marketing Institute
广告服务
New York，New York 181,185 位关注者
We teach brands how to attract and retain customers through compelling, multichannel storytelling.
关于我们
Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what’s working (and what’s not) to make changes? Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: https://cmi.media/getemail
- 网站
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https://www.contentmarketinginstitute.com/
Content Marketing Institute的外部链接
- 所属行业
- 广告服务
- 规模
- 11-50 人
- 总部
- New York，New York
- 类型
- 上市公司
- 创立
- 2007
- 领域
- Content Marketing、Case Studies、B2B Content Marketing Assessment、Chief Content Officer Magazine、CMI books Division、Content Marketing World events、Original Research、Content Strategy、Intelligent Content、Content Marketing Awards和Content Marketing Consulting
地点
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主要
获取路线
605 Third Avenue
Floor 22
US，New York，New York，10158
Content Marketing Institute员工
动态
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Are you looking for a job, considering hiring, or wanting to advance your career? You’ll find loads of helpful details and advice in our 2025 Career Outlook: Content and Marketing Professionals report. Download it here and share your most surprising takeaway: https://lnkd.in/eQddeWd5
What’s the outlook (and current reality) for content and marketing careers these days???? ? I’ve seen many anecdotal posts lately about how hard it is to get a job these days. And that even if you have one, you might not enjoy it very much. ? But what do 700 marketers say?? ? Well, CMI’s new research reveals a mixed picture:? ? ??Marketers laid off in the past two years say it took just three months on average to find a new job.? ? ??But many?experience?frustration with postings for “phantom jobs”?— obligatory listings or even fake posts floated for data collection.? ? ??The generative AI boogeyman isn’t stealing jobs yet. Only 3% say their organization has replaced marketers with AI tools.? ? ??Yet, in response to a question about how AI impacts marketing teams, many say their organizations don’t plan to backfill open positions — so generative AI’s efficiency promise may be silently shrinking marketing teams.? ? ??76% of marketers are somewhat or very satisfied in their roles.?? ? ??Even so, 35% are highly interested in or actively pursuing a new role. And when they do, they think they’ll face a tougher job market than five years ago.?? You can read more about these findings (and find out how your salary compares to others) in the report:?https://lnkd.in/epvTzjKk Do these findings reflect your experience in trying to find a job? I’d love to hear your perspective.
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Do you find writing for your B2B or B2C audience the difficult part of content creation? Ann Gynn has some tips, examples, and other resources to help. We’d love to learn from you. Add in the comments your favorite fix for your most vexing writing challenge. https://spr.ly/6041larXH #ContentWriting #ContentMarketing #WritingTips
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Don’t miss out! Join us tomorrow and Thursday for two action-packed days of expert insights to supercharge your demand gen through the end of the year! ?? Get ready to learn from folks like Mark Bornstein, Pam Didner, David Fortino, Robin Re, Erik Wikander, Robert Rose, and Stephanie Stahl. ?? September 18-19 ? 1:00 pm Eastern ?? Register: https://spr.ly/6048oHI2s
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Marketing Job Outlook - Hot or Not? (And What To Do About It) | Live with CMI Marking layoffs, phantom jobs, AI disruptions. The marketing industry is in a rapid transition, according to Content Marketing Institute’s 2025 Career Outlook for Content and Marketing Professionals. ?? Join CMI’s Amanda Subler and JK Kalinowski on Tuesday, September 17 at 1 p.m. ET, for an all-new episode of Live With CMI, as we sit down with CMI’s Robert Rose to discuss the eye-opening results of CMI’s 2025 Career Outlook including a look at the current job market, layoffs, AI’s impact, and more. Plus, we have a bonus interview with content marketer Amy Fair, who shares tips on how to make it through the good, the bad, and the ghosting in the search for a new marketing job. We hope you’ll join us. ?? Think it’s hard for marketers to find jobs right now? What has your experience been in trying to find a job in this market? Share it with us and we might highlight it on the livestream.
Marketing Job Outlook - Hot or Not? (And What To Do About It)
www.dhirubhai.net
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Demand-generation marketers have it rough these days: 95% of those in a recent CMI survey said they're under pressure to produce results despite limited budgets and resources. A misunderstanding of generative AI's strengths fuels this pressure, according to Robert Rose. "[AI] doesn’t take fewer people, and it doesn’t take any less effort, creativity, or content... It’s simply the potion that enhances what you’re already doing," he argues. https://spr.ly/6048oGpHY
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Big news for Content Marketing World 2024! We're thrilled to announce that Aisha Harris, co-host of NPR's Pop Culture Happy Hour podcast, will be interviewing the incredible Issa Rae on our keynote stage! Don't miss this opportunity to hear from two powerhouses in storytelling and cultural influence. #CMWorld https://spr.ly/6049oBhRD
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Over half of marketers surveyed by CMI say finding a job in marketing is harder today than five years ago. Ann Gynn talked to hiring marketers for their tips. What’s yours? https://spr.ly/6048cp86K #HiringManagers #ContentMarketingJobs #JobSeekers
What Hiring Managers Look for in Content and Marketing Job Seekers
https://contentmarketinginstitute.com
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Pumpkin spice up your content this fall with $200 off your #CMWorld conference pass. Use code SPICE200 to rake in the savings when you register by this Friday, September 20. https://spr.ly/6040oBL6r
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Help Name Our Content Strategy Stage! This year, our Content Strategy track will be taking place at The Sails Pavilion at the San Diego Convention Center. ?? With such a special space, we feel like we need a special name for the stage -- and we want YOUR help naming it! The CMWorld theme is Spark… so which of these names ?sparks? your interest? Vote and let us know your favorite!
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