Contact Lens Institute

Optometry Times sat down with our CLI Visionary Panelists during Vision Expo East to gain key insights from our latest research, “Digital Discovery: Consumer Searches Reveal Contact Lens Realities." Read Part 1 of the article series: https://lnkd.in/eT9jucBd #optometry #eyecare #contactlens #visionexpo #eyecareprofessional

Did you miss our panel presentation at Vision Expo East? The recording of “Digital Discovery: Consumer Searches Reveal Contact Lens Realities” is now available for viewing. Watch as our Visionary panel delves into new Contact Lens Institute research surrounding consumer search habits and subsequent opportunities for enhanced practice management and patient experiences. The fast-paced conversation touches on the top 20 contact lens searches on Google, the majority of which were purchase driven; a revelation that consumers are seeking contact lens removal advice far more than insertion guidance; and continued opportunity to raise the benefits of both glasses and contact lens use with patients. https://lnkd.in/eyAY7mwS Roxanne Achong-Coan, Ryan Corte, OD, Dr. Nishan Pressley, Charissa Lee, OD, MBA, FAAO

Our latest research indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and Canada, representing 65% of top 20 query volumes. Check out the story from Contact Lens Spectrum then visit contactlensinstitute.org to learn more.

Our latest research indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and Canada, representing 65% of top 20 query volumes. The latest installment of the See Tomorrow initiative also suggests there is considerable need to enhance patient education specific to contact lens removal, as well as to amplify discussions surrounding dual wear, i.e., patients situationally shifting between contact lenses and glasses. The initial findings from the Digital Discovery: Consumer Searches Reveal Contact Lens Realities study are being shared during Vision Expo East in Orlando this week. Additional data and insights are expected to be made public over the coming months. Find out more at bit.ly/3QJTbTf

With consumers around the world regularly turning to search engines with health questions, what realities, myths, and missteps do those keystrokes reveal? Join us at Vision Expo East, as our all-star Visionary panel discusses findings from our latest See Tomorrow research program, offering attendees a first look at contact lens patient and prospective wearer digital queries—and what they mean for clinical care, buying habits and more. Friday, Feb. 21 at 10 am on the Main Stage. Learn more at bit.ly/42YAGSk

We are looking forward to Vision Expo East next week. Here's a sample of some of our Visionary talks you won't want to miss!

Did you know that our 2025 Visionaries represent a range of practice settings, research interests, and specializations from across the United States and Canada? Find out more from INVISION Magazine https://bit.ly/4aPivA5

We are proud to announce that 18 eye care community leaders have been named as Contact Lens Institute 2025 Visionaries. Hailing from both the United States and Canada, each Visionary has demonstrated a commitment to raising awareness of advances in soft contact lenses and prescribing benefits to patients and practices. Visionaries participate in initiatives that promote best practices, tools, new data, and clinical and practice management insights through our EASY Way and See Tomorrow initiatives. Eight Visionaries return to the program after previous service, while another 10 have been newly appointed. 2025 honorees include: - Roxanne Achong-Coan OD, FAAO, FIAOMC, FSLS, Dip CCLRT, Coan Eye Care and Optical Boutique, Ocoee, Fla. - Shelby Brogdon, OD, McFarland Eye Care, Little Rock, Ark.* - Andrew Bruce, LDO, ABOM, NCLEM, FCLSA, ASB Opticianry Education Services, Vancouver, Wash.* - Jennifer M. Seymour Brusven, LDO, NCLE-AC, ABO-AC, AAS, Yesnick Vision Center, Las Vegas, Nev.* - Jason E. Compton, OD, FAAO, Compton Eye Associates, New York, N.Y.* - Ryan Corte, OD, Northlake Eye, Charlotte and Asheville, N.C. - Melanie Frogozo, OD, FSLS, FAAO, Dipl AAO, Alamo Eye Care, San Antonio, Texas. - Susan J. Gromacki, OD, MS, FAAO, FSLS, Dipl AAO, First Sight Vision Care, Fulton, Md.? -?Lisa Hornick, OD, MBA, FAAO, Stanford Ranch Optometry, Rocklin, Calif.* -?Jennifer Liao, OD, FAAO, FSLS, New England College of Optometry (NECO) Center for Eye Care, Boston -?Scott Moscow, OD, Roswell Eye Clinic, Roswell, Ga.* -?Shalu Pal, OD, FAAO, FSLS, FBCLA, FIAOMC, Dr. Shalu Pal & Associates, Toronto, Ontario, Canada* -?Nishan Pressley, OD, Essential Eyecare & Optical, Apopka, Fla. -?Adam Ramsey, OD, Socialite Vision, Palm Beach Gardens, Fla.* - Harbir Sian, OD, Highstreet Eyecare Center and Clarity Eyecare, British Columbia, Canada -?Jennifer Stewart, OD, Look New Canaan, New Canaan, Conn. -?Shauna Thornhill, OD, Amarillo Vision Specialists, Amarillo, Texas -?Christopher Wolfe, OD, FAAO, Dipl. ABO, Exclusively Eyecare and Practice Performance Partners, Omaha, Neb. *?Returning Visionary Learn more at contactlensinstitute.org

Optometry Times shared our latest research in its Vision Expo West wrap up. Check out the story and then download your free copy of "Disrupting the Dropout Dilemma: Practical Steps to Keep Patients in Contact Lenses," including insights from our 2024 Visionaries. https://bit.ly/4juA2S5

INVISION Magazine shared our latest data-rich report, which indicates that higher contact lens retention rates are well within the reach of eyecare practices. "Disrupting the Dropout Dilemma: Practical Steps to Keep Patients in Contact Lenses" can be downloaded for free and offers standalone infographics, a report highlights synopsis, and video of multiple visionaries discussing several findings and their implications. https://lnkd.in/e3_BVtiw