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You have a small chance to capture the customer's eye. Don't miss it! Create copy that resonates with the need behind the Google search. -- Need help with your Google Ads campaigns? Contact me! Mariana Catani

Struggling with low conversions? It might be your website holding you back. Your website isn’t just an online brochure—it’s your most powerful tool for turning visitors into customers. If it’s not delivering results, it’s time to rethink your approach. Here’s why having a well-crafted website is crucial: ? First Impressions Matter: Visitors form an opinion about your business within seconds of landing on your site. A clean, professional design builds trust and credibility right from the start. ? User Experience is Key: A well-structured website with intuitive navigation keeps users engaged, guiding them effortlessly through your offerings. This leads to higher conversion rates and satisfied customers. ? SEO-Friendly: A well-optimized website is more likely to appear in search engine results, bringing in organic traffic. The right content, keywords, and technical setup make all the difference. ? Reflects Your Brand: Your website should be a true reflection of your brand identity. From the colors and fonts to the tone of voice, every element should align with your brand’s message. ? Mobile Responsiveness: With more people browsing on mobile devices, a responsive design ensures your site looks and functions perfectly on any screen, providing a seamless experience for all users. Remember, your website is more than just a digital presence—it’s a powerful tool to connect with your audience, showcase your expertise, and drive your business forward. Invest in a well-crafted website, and you’ll see those conversions start to rise. Need a hand? Shoot me an email: [email protected] #WebDesign #DigitalMarketing #SEO #UserExperience #Branding #BusinessGrowth #Entrepreneurship

?????????????? ?????? ???????????? ???????????? #??: How to stop wasted ad spend, proactively. Google Ads budget is wasted on worthless traffic. Understanding "the waste", you can proactively protect yourself from future waste (see how in video ??). An effective Google Ads account requires active management. Continually blocking bad traffic = increasing traffic quality, which is one of the key optimization tactics that turns "ad spend" into an "investment" for profitable growth. #googleads #searchmarketing #ppcadvertising

A couple of things that managing Google Ads accounts for almost a decade (??) has taught me is that 1) people will search for wild things and 2) people will click on not wild ads for their wild searches. This is why negative keywords are important! Here are some of the standard negative keywords that I add to every new Google Ads account. I will add them at the account level in a negative keyword list (under Shared Library > Exclusion Lists in Google Ads): ?? “login” ?? “phone number”? ?? “customer service”? ?? “address”? ?? “career” (unless I’m running campaigns for recruitment efforts)? ?? “complaints” ?? “customer service” ?? “portal”? ?? “glassdoor”? ?? “reviews” ?? “cancel”? ?? “free” (If there is a free trial, I like to highlight it in ad copy, but serving an ad for a ‘free’ search is not something I like to do) These are all parts of searches that people can easily find organically and also don’t signal intent for becoming a customer. I’ve had to exclude some *interesting* phrases that I never would have accounted for prior to seeing it show up in the search query report. However, for the more predictable bad-fit searches, it’s worth excluding right away. Some additional exclusions:? ?? State and city names: If my client is only serving certain markets, I will also exclude state and city names that fall outside their area (in addition to tightening up location targeting). I typically find these as I’m optimizing accounts and looking at search queries.? ?? Campaign and ad group level exclusions: I use these to funnel traffic to the right campaign/ad group and also to attempt to tighten up the search relevance for more nuanced keywords. This is definitely more customized to the individual client account, so there are not too many standardized recs here unfortunately. Google still takes some liberties with what searches keywords match to, but I’ve found that having a robust negative keyword setup helps quite a bit. PPCers - do you have any standard negatives that you add to every account? If so, what does your system look like? I personally have a Google Sheet template so I can just copy and paste them into the account. If you have someone managing your Google Ads campaigns, are there negative keywords in place? I really hope so! ?? ______________________________ ?? I'm Emily - a PPC expert with 10 years of experience helping businesses get more leads and customers. ?? Follow to stay up to date with my insights and findings. ? Wanna schedule a virtual coffee chat? Grab some time on my calendar and let’s meet!?

? After 20,000+ hours managing paid search accounts, here are my evergreen ??10 Commandments of Paid Search: 1. Structure your account systematically to maximize your potential market reach and easily manage it based on how your business views its products or services. 2.?Capture and track the value traffic adds to your business and confirm it reflects reality. 3.?Write ads to balance maximizing your click-through-rate and qualifying your traffic; adjust copy on this scale, as needed. 4.?Launch new assets to maximize quality clicks and learning within your budget; prioritize quality by your understanding of the business. 5.?Optimize to maximize results within your advertising constraint by continually investing to beat the average result. 6.?Improve and control your investment in quality traffic; evolve accounts structure as needed. 7.?Use metrics only as clues and insights to help you reach your ultimate business goal; don’t confuse metrics with results. 8.?Minimize variables that could limit your success and alleviate bottlenecks. 9.?Remember that ads only bring a horse to water, make sure the destination can make it drink; Maximize the value you get from each click. 10.?Adapt your management to align new and changing features back to the fundamentals. Comment below ?? with any question or feedback and I'll be happy to give examples, clarify and discuss. #googleads #ppc #sem #paidsearch

New to Google Ads? Take a look to this post written by Lior Krolewicz, and find good advices to optimize your Google Ads account.

The most important asset for local businesses to set up are location assets for their account. Location assets provide several great benefits to stand out. In order to set up location assets, the first step is to make sure your Google Business Profile is set up and has the correct information. Then make sure to link your account to your Google Ads account. Adding location assets help your ads stand out by giving them the potential to show the following information: - Ads appearing inside of Google Maps. - Distance to your location on mobile. - The location's address on desktop. - Additional details about the business hours, phone number and more. Location assets also benefit a variety of campaign types including search, Performance Max and YouTube. Location assets are simple to set up and a critical way for local businesses to stand out in a sea of competition! So, are your ads taking full advantage of location assets for your campaigns?

Learn how to optimize foot traffic metrics to your physical store.

Today's main debate: "Is AI the ultimate content creator or just a smart assistant?" We can see that artificial Intelligence has revolutionized the content creation landscape, making it easier to generate articles, social media posts, and even entire marketing campaigns. But as we rely more on AI tools, a pressing question arises: Can AI truly understand and replicate the nuances of human creativity? Or will it always need the human touch to deliver authentic and engaging content? Is it the future of content creation or merely a complement to human ingenuity? Let's dive into the future of content. Do you think AI will eventually dominate the content creation industry, or will human creativity remain irreplaceable? How are you leveraging AI in your work, and where do you see the balance between automation and human input? I appreciate your thoughts and experiences.

Here you have 5 tips to succeed with Google Ads!