ConstruKtion

We are absolutely thrilled and flattered by the new JaGUar Re-brand. #CopyNothing. Stephen Marino had the brilliant idea to capitalize the K in our Re-brand 6 months ago... but technically our logo is in all caps, and the Jaguar social handles and mentions are still initial caps. So technically... unique. It works for us, because of our unique spelling and the lack of capability to pull the color of the K in the logo through to the social handle and text on this platform. What's your Re- gonna be?

You're soooo HI and you don't even know it.

Loved "Building the Future of CX with Legos" in this hands-on team building exercise led by Lee Kim (thank you!). In our future, we enabled Patients to reach the CX pinnacle, accomplishing best-in-human experience by figuring out how to get the Humans, Data and Machines working better, together... as black, green, and yellow building blocks, placing an emphasis on the mind shift (red blocks) needed to make it happen. We had so much fun ideating and storytelling the future. ??

Hydration is a universal core need. Customer tested and approved for use by Analytics, CX, IT, Marketing & Sales professionals. Think it. Build it. Do it.

Process? We're talking about process. Process x22 simplified to three simplistic wrappers of complexity. This post was not written with AI, it was inspired by AI (Allen Iverson).

As companies continue to embrace collective intelligence as an emotional, functional and operational layer across the organization... there is a growing need for a new adaptive care model. This is akin to skin care. Skin is an amazing thing, but in order to take care of the it, you have to understand it, maintain it and advocate for it. Google "skin care requirements" and here are some of the common principle pillars: 1. Cleanse 2. Moisturize 3. Protect Data governance models could get a ton more traction if they helped everyone understand why the organization needs to take care of their data. Introducing the concept of the Hydrator into enterprise analytics... Hydrators pull in data drops of moisture from the air to enrich the skin. They also keep beverages cool, so you can hydrate at your own pace and operate with optimum performance.

Thrilled to be part of this conversation.

Semantics and meaning are about to matter more than ever.

Investing in Brand is not a question of if, but a question of how much. Sure, there are the traditional Brand studies, competitive positioning exercises and Brand fatigue is real... but it's time to re-think and re-model Brand measurement in the budgeting & forecasting exercise. We like to think of Brand equity as Story Strength. The more Story Strength you have, the less of a story you have to tell. You can skip ahead in the narrative and get to the good stuff closer to the bottom of the funnel. Story strength is another way of thinking about Brand awareness, recognition and understanding among stakeholders. It is measurable, tangible and a different way to approach Brand planning in 2025 to help you identify where the work is needed and where budget can and should be shifted elsewhere... with confidence.

So... I mean... do we really need to ask this question? Let's see those hands!! ?????