Constructive

Visit our resources page to learn more about neuroscience and society and to find tools to engage with others around topics important to the field. Sort through fact sheets, lesson plans, lectures, and more on brain science and its intersection with society. ?? dana.org/resources #BrainAwarenessWeek #educationalresources #publicengagement #professionaldevelopment #neurosociety

?? Meet?Jill Krieger, Constructive’s new?#DesignDirector! Jill is a strategic design leader who believes deeply in design’s ability to move people and drive progress. She brings a decade of experience working in nonprofits and agencies to create and grow social impact brands that engage, educate, and inspire action on critical issues such as the climate crisis, gun violence prevention, climate restoration, waste reduction, and women’s rights. As Design Director, Jill will collaborate closely with clients and lead Constructive’s design team to translate brand strategies into purposeful brand experiences. We’re thrilled to have her on board! ?? Get to know Jill and the rest of our team: https://lnkd.in/ekHcgZEe

?? Looking back on our work with St. David’s Foundation! As part of its strategic planning process, St. David’s partnered with our team to amplify its impact through a redesigned brand and website—highlighting its deep community roots, commitment to equity, and dedication to transparency. The redesigned website embodies the Foundation’s joy and optimism, celebrates the communities they are part of, and strengthens the bonds needed to advance their mission. Learn more about our work together: https://lnkd.in/enx6Gt3p Explore more of our work in #Healthcare: https://lnkd.in/eR_EfS3J?

This #InternationalWomensDay, we’re celebrating the critical work of Plan International USA, a leader in advancing children’s rights and gender equality. Plan International tackles the root causes of gender inequality, empowering millions of girls through their innovative GirlEngage approach. Their work creates lasting change—from community-driven development to digital advocacy, sponsorships, and peer-to-peer fundraising. At Constructive, we were honored to partner with Plan to create a dynamic, accessible, and multilingual digital experience that advances their mission.?We’re proud to support all they do to create a more just and equal world. ?? Learn more about our previous work together: https://lnkd.in/e2775xHz? #IWD2025 #GenderEquity

Does your website pass the 15-second rule? Most users decide within seconds whether to stay on a website or leave. If your site is confusing, slow, or hard to navigate, they won’t stick around. At Constructive, we use tools like Crazy Egg to track visitor behavior—scrolling, clicks, engagement—to uncover friction points and improve UX. Want to make your nonprofit’s website more effective? Start with on-page analytics: https://lnkd.in/eTgQZAr3

?? Looking back on our work with Illustrative Mathematics! Math is everywhere — it shapes how we think, solve problems, and understand the world around us. But making math engaging and accessible takes thoughtful curriculum and dedicated educators. Since its founding in 2011, llustrative Mathematics has been committed to transforming math education. Their free, high-quality K-12 curricula empower educators with engaging lesson plans, tasks, and professional learning opportunities. To support IM's vision of creating a world where all learners know, use, and enjoy mathematics, we led a comprehensive rebranding that included: ? Brand strategy ? Brand messaging ? Visual identity system that illustrates the transformative power of math The result? A vibrant brand that celebrates the joy of learning math and equips educators to make it accessible to all students. Learn more about IM's work: https://lnkd.in/exuvbGQ2 Explore more of our work in #Education: https://lnkd.in/eviH2DXv

When we tell stories that focus on the success of a single person, we leave people out and miss an opportunity for our story to have greater impact. For example, if you’re telling a story about mental health focused on one person’s experience, that person might have had things like money, a supportive family, or education that others might not have. To avoid painting a picture that others don’t see themselves in, the story should show the bigger picture of mental health, including the challenges many (or all) people face. This also helps people understand the broader issues at play. Since many people view mental health from an individual perspective, they need help seeing how it’s also shaped by larger systems and contexts. By broadening the perspective, we can help shift the conversation to view mental health as a public health issue. By using a wider lens, we can make sure that personal stories are relevant to everyone, not just to people with similar experiences.

?? Every word on your website matters. From body copy to buttons, the right content builds trust, boosts engagement, and drives action. In this edition of #ConstructivelyCurated, we’re sharing some of our go-to resources for crafting website content that makes an impact—so you can make every word count. #ContentDesign #UXWriting #Accessibility #ContentTesting #Readability

Every word on your website—from body copy to buttons—shapes the user experience. A strategic content approach builds trust, boosts engagement, and drives action, directly impacting your nonprofit’s reach. This #ConstructivelyCurated rounds up resources for crafting effective website content to help make every word count: 1?? Readability resources from Nielsen Norman Group, Siteimprove, and more 2?? Accessibility guidelines from W3C 3?? UX writing reads from Andy Welfle ??, Michael Metts, Lauren Pope, and Sarah Winters 4?? SEO best practices from Semrush and Yoast 5?? Generative engine optimization (GEO) resources from HubSpot and more 6?? Brand voice resources 7?? Content performance and testing resources from UserTesting, Crazy Egg, Smashing Magazine, and Looppanel #Accessibility #UXWriting #ContentDesign #SEO #GEO #ContentTesting ?? https://lnkd.in/dszpqjPE

Before this intentional chaos was being sewn into the government's federal funding mechanisms that so many in the social sector rely on, some of Constructive's clients have been talking about how to strengthen their organizations through alternate revenue streams. We just launched one idea that a client of ours had that I absolutely love. The Climate Trust—who is a leader in developing nature-based climate solutions that emphasize equity—has made it possible for individuals to make direct purchases to the #CarbonOffsets that they and their partners offer. And together, we set up a #GoogleGrant integrated paid search and landing page strategy to send audiences directly to it. I personally think it's really cool that anyone with an interest in reducing greenhouse emissions and preserving land (often held by tribes and families for generations) can directly purchase carbon credits, just like The Climate Trust's enterprise buyers. And since we directly integrated Stripe for payment processing, there are no extra middle-man fees like most donation platforms take. Really, it's a great idea with a simple solution—and it expands one of the Trust's most important values—making carbon markets more accessible. It also makes it more economically viable for landowners to keep their natural lands untouched. And now, with a simple "Add to Cart," The Climate Trust is further diversifying and democratizing its revenue streams, while providing people with an easy way to contribute a net positive towards #NetZero Curious to see what this simple idea looks like? Check it out here: https://lnkd.in/eWvskGbt