Constructive

Digital literacy needs to be integrated across subject areas. We hope these resources will make it a little easier to teach digital discernment in the history classroom, and we have more in development.

“Your brand isn’t what you say you are, it’s what?they?say you are.” When doing #BrandResearch at scale, it’s not enough to just ask good questions. How a survey is structured determines how effectively it will engage audiences and generate reliable evidence to inform your strategy. In the latest #ConstructiveThinking, Matt Schwartz shares a 6-step approach to survey design so you can make informed brand decisions with confidence.

Head on over to TCT's news section for the latest on the significance of mature trees in carbon sequestration! https://lnkd.in/eiESpZdb

On this #InternationalDayofForests , let’s remember forests are the backbone of our planet’s well-being. ?? Forests support 80% of terrestrial biodiversity ?? Forests provide livelihoods for over one billion people, including food, shelter, water, and medicine ?? Forests are economic powerhouses. They support over 45 million jobs and contribute significantly to the world’s GDP. ?? Forests are vital to global health. 25% of our modern medicines originate from the rainforest; 70% of anti-cancer drugs come from natural sources, including plants. And… who would want to live in a world without healthy forests? https://bit.ly/41Mbex9

Good brand research isn’t just about asking the right questions—it’s about structuring surveys to get meaningful, reliable insights. Poorly designed surveys (too vague, too long, or biased) can lead to misleading data and misinformed decisions. A well-crafted survey, on the other hand, helps nonprofits understand audience perceptions, needs, and motivations—critical for a strong brand strategy. In the latest #ConstructiveThinking,?Matt Schwartz?shares a 6-step approach to survey design so you can make informed brand decisions with confidence. ?? https://lnkd.in/ewVrr5tV

Visit our resources page to learn more about neuroscience and society and to find tools to engage with others around topics important to the field. Sort through fact sheets, lesson plans, lectures, and more on brain science and its intersection with society. ?? dana.org/resources #BrainAwarenessWeek #educationalresources #publicengagement #professionaldevelopment #neurosociety

?? Meet?Jill Krieger, Constructive’s new?#DesignDirector! Jill is a strategic design leader who believes deeply in design’s ability to move people and drive progress. She brings a decade of experience working in nonprofits and agencies to create and grow social impact brands that engage, educate, and inspire action on critical issues such as the climate crisis, gun violence prevention, climate restoration, waste reduction, and women’s rights. As Design Director, Jill will collaborate closely with clients and lead Constructive’s design team to translate brand strategies into purposeful brand experiences. We’re thrilled to have her on board! ?? Get to know Jill and the rest of our team: https://lnkd.in/ekHcgZEe

?? Looking back on our work with St. David’s Foundation! As part of its strategic planning process, St. David’s partnered with our team to amplify its impact through a redesigned brand and website—highlighting its deep community roots, commitment to equity, and dedication to transparency. The redesigned website embodies the Foundation’s joy and optimism, celebrates the communities they are part of, and strengthens the bonds needed to advance their mission. Learn more about our work together: https://lnkd.in/enx6Gt3p Explore more of our work in #Healthcare: https://lnkd.in/eR_EfS3J?

This #InternationalWomensDay, we’re celebrating the critical work of Plan International USA, a leader in advancing children’s rights and gender equality. Plan International tackles the root causes of gender inequality, empowering millions of girls through their innovative GirlEngage approach. Their work creates lasting change—from community-driven development to digital advocacy, sponsorships, and peer-to-peer fundraising. At Constructive, we were honored to partner with Plan to create a dynamic, accessible, and multilingual digital experience that advances their mission.?We’re proud to support all they do to create a more just and equal world. ?? Learn more about our previous work together: https://lnkd.in/e2775xHz? #IWD2025 #GenderEquity

Does your website pass the 15-second rule? Most users decide within seconds whether to stay on a website or leave. If your site is confusing, slow, or hard to navigate, they won’t stick around. At Constructive, we use tools like Crazy Egg to track visitor behavior—scrolling, clicks, engagement—to uncover friction points and improve UX. Want to make your nonprofit’s website more effective? Start with on-page analytics: https://lnkd.in/eTgQZAr3