Constant Contact

What can ducks teach us about marketing? A lot, apparently. In the latest edition of the Be a Marketer Spotlight newsletter, Kelsi Carter shares how becoming a first-time duck mom showed her the impact of intentional marketing. From perfectly timed emails to tailored advice, she saw firsthand how understanding your audience and meeting their needs creates trust and loyalty. Check out the full newsletter to see why the right message at the right time matters, along with insights from Greater Chicago Consulting, Inc. president Rich Cruz — and yes, there are duck pics. ?? ??

First we had #Barbenheimer, and now #Glicked. Small business owners are no strangers to the mashup. Here are just a few of our favorites. Bonus points if you can guess the two original words! Drop them in the comments.

The space SMBs have left after prepping Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday marketing emails.

Bake Club ?? Constant Contact Two weeks ago,?Christina Tosi?kicked off the Bake Club Book Tour in New York City in a conversation with?Laura Brown to celebrate the launch of her new community-driven cookbook, "Bake Club: 101 Must-Have Moves for Your Kitchen." Founded in March 2020, Bake Club started as an Instagram community for home bakers of all ages and skill levels. Since then the club has grown with hundreds of recipes and videos, a weekly newsletter (powered by Constant Contact!), and thousands of members across the country. We are humbled to play a part in bringing this tour to life and can't wait to bring the party to our hometown (Boston!) on 12/3. Hat tip to Shannon Salzano ??

Helping the small stand tall begins with YOU. If you're looking for a company where you can be your most creative and innovative and where you can work to help make the lives of small business owners easier, then we invite you to explore our open roles. Join us in giving #smallbusiness owners success they can see! https://lnkd.in/eAX4NUZJ

The countdown to #SmallBusinessSaturday?is on! ? Ahead of the annual day dedicated to SMBs (Saturday, 30th November), we're hosting an exclusive drop-in session for business owners to tackle your marketing questions and challenges head-on. Led by Renée Chaplin, Vice President of Constant Contact APAC, this interactive virtual session is your chance to gain actionable insights and collaborate with peers in a supportive, hands-on environment. ?? Register now: https://bit.ly/3V2yjsK

The holiday season is full of opportunities for small businesses to promote themselves. Soon, people will begin planning their holiday purchases in hopes they’ll find the best products and offerings to meet their needs. Let’s take a look at how a full hashtag #holidaymarketingcampaign might look to your audience, from start to finish. Want more? Download our Holiday Marketing Quickstarter *FOR FREE* here: https://lnkd.in/e3NqfFai

?? Ever set a goal and wondered why it fizzled out? Or forget about it all together? In this latest edition of the Be a Marketer Spotlight newsletter, Kelsi Carter shares her own struggles with sticking to a goal (spoiler: her guitar is gathering dust ??). Inspired by Tracey Lee Davis’s journey of building ZingPop Social Media by aligning her business goals with realistic, actionable steps and a clear purpose. Goals need more than ambition; they need a plan. Break them into small, achievable actions, tie them to your “why,” and stay connected to what motivates both you and your audience. ?? Ready to rethink how you approach your own goals? Start here ?? ?? #ConstantContact #BeaMarketer #newsletter?

If you're a small business owner, you're an entrepreneur. That's it, that's the hot take. #NationalEntrepreneurDay

We're at the Snowport Holiday Market today with our CEO Frank and our social media manager needs to take a break. Do you mind watching him for a minute?