Conversion rate optimization (CRO) is a great approach for helping businesses at scale make incremental changes that drive revenue growth. That said, since in part it's a design exercise, it's also applies to smaller brands looking to fine tune their online presence. Here's a small guide we put together based on our CRO guidelines to help visualize the process and hopefully help you find opportunity areas on your site! https://lnkd.in/gTYRpax4
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