Conspirators

When we asked our friend Pattie Gonia to connect us with the iconic Bonnie Wright for a piece of content for Environmental Defense Fund, we could never have guessed how it would turn out. Fast forward to this viral video - 5 million views and counting of Bonnie sneaking climate into the heart of culture with none other than TikTok sensation Daniel Mac. This is what it looks like to break out of the eco-echochamber. All in all, this campaign tapped a dozen creators - specializing in everything from ASMR to finance to home construction - and brought climate progress to audiences that only hear about the doom and gloom. Our model works, creators are game, and audiences are ready. Let's go!

Can Conspirators sneak climate into anything? Pretty much... Loved working with the incredible Whispering Willow on an ASMR piece of content to soothe folks back to sleep when they're getting stressed about the future. This campaign with Environmental Defense Fund took one message (cimate progress in the US), and paired it with a dozen creators with 46 million+ followers. The result? 12 pieces of content unlike anything you've ever seen before, reaching 7.5 million people and counting, coming in at under $0.02 per view. We're just scratching the surface, but this initiative proves that everyone can talk climate if you can come up with the right way in. So, let's go! ????♀???

Climate Week is always a little bitter sweet. It's incredibly energising to reconnect with some of the most collaborative, impassioned, and intellectually rigorous people in the world. But I can't help but leave thinking we're way too good at talking to ourselves (and bad at talking to everyone else). That's why this conversation at New Zero World with Jacob Simon, Jamie Gutfreund, and érica Rigobello ????? was so special (shoutout to Natalia Vega for getting us together). A chance to explore what it'll take to genuinely meet people where they are. And an opportunity to reimagine climate communications and communicators. Now we just need to get our skates on and scale this work (and remember, rising tides lift all boats baby!). Easy right? ??

At Conspirators, we’re sneaking climate into culture, and that means making climate comms both credible and captivating. We just wrapped a campaign with the amazing team at Environmental Defense Fund that paired one clear message – we're making climate progress in the US – with 12 diverse and wildly creative creators. An ASMR creator lulling folks to sleep with good climate news, a contractor letting his audience in on the energy efficiency home upgrades he's making with IRA tax incentives, a man-on-the-street tiktok icon busting climate myths with Gen Z in NYC, and more including Corporate Erin's hysterical takedown of Barb and the office rumor mill. The results? 7.6 million views (at less than 2 cents per view!) and counting. We’re starting to see what’s possible when trusted voices take the mic! #climatecommunications #climate #creators https://lnkd.in/gPyg9Rmj

Touching down in San Diego to speak at Sustainable Brands this week. Excited to collab on a panel with Ashley Fill, MSt, Louise Wilson, and Kristen Tetrick about content creators shaping the future of climate conversations with a fresh, real approach. If you're at the conference, let’s connect—would love to chat about what you're up to and where the best fish tacos and spicy margs are in this town.

Climate Week is always a little bitter sweet. It's incredibly energising to reconnect with some of the most collaborative, impassioned, and intellectually rigorous people in the world. But I can't help but leave thinking we're way too good at talking to ourselves (and bad at talking to everyone else). That's why this conversation at New Zero World with Jacob Simon, Jamie Gutfreund, and érica Rigobello ????? was so special (shoutout to Natalia Vega for getting us together). A chance to explore what it'll take to genuinely meet people where they are. And an opportunity to reimagine climate communications and communicators. Now we just need to get our skates on and scale this work (and remember, rising tides lift all boats baby!). Easy right? ??

Headed to New York for the craziness of Climate Week, and reflecting on how bonkers this past year has been. So many successes, so many lessons learnt, and endless laughs along the way with Marilla Perkins. I can't wait to meet old friends and make new ones, and feel particularly excited to be talking at New Zero World about what we do at Conspirators and the incredible opportunities we see in the creator landscape (massive thanks to Natalia Vega for convening this incredible panel). If you'd like to join me there, RSVP here: https://bit.ly/3zmeXHq. Come what may, I'm sure I'll see you around town. Now, let's do this thing! ??????

?? PANEL ANNOUNCEMENT ??? Join us for an insightful panel discussion on the transformative power of the content creator revolution! ??Featuring: Jacob Simon, Creator, Climativity érica Rigobello ?????, Strategy Director, AKQA Jamie Gutfreund, Founder, Creator Vision Louis Levin, Co-Founder, Conspirators ?? Date: September 25, 2024 ?? Time: 12:00 PM ?? Location: Horizon Media, NYC ?? Program details: https://lnkd.in/eSz-eqyF ?? To request an invitation: https://bit.ly/3zmeXHq New Zero World Horizon Media Global Commons Alliance H&M Foundation Natalia Vega Karolina Fabó Christopher Moscardi Ross Findon?? #ContentCreators #ClimateAction #ClimateWeek2024 #NYC #NewEraInClimateCommunications #EPIC

It's National Voter Registration Day in the US. In a democracy your vote is your voice, so take a minute today to register or to confirm you are registered. And once you're done with that critical task, take 2 minutes to watch this film that our team at Conspirators got to be a part of with the ridiculously talented folks at Yellow Dot Studios. Reaching people where they are can mean bringing voices they trust into the creative process, so massive thanks to the Yellow Dot Studios team for asking us to cast two creators –Walter Masterson and Albert Muzquiz – in the film. Make sure you vote to keep big oil out of politics, no matter how good this crew made it look!

Nearly 200 governments have committed to publish updated national climate plans (or #NDCs) by February 2025. These plans are a decade-defining opportunity to reduce political uncertainty and unlock trillions in investment. But what does a strong climate plan actually look like? And how can real economy actors shape development and delivery of those plans? One week ahead of #ClimateWeekNYC, this messaging?pack?– compiled by #Mission2025 partners across the climate community – brings together key messages, resources and insights to answer these questions. Find the?pack?here:?https://lnkd.in/e58npjnt