OMG. ????Awesome read! ?? There are so many issues that arise after an acquisition. We’ve learned that there is a window of opportunity to communicate and build remarkability for portcos when they need it the most! #privateequity #m&a #branding #acquisitions #megers #pe #privateequitybranding
Hey Private Equity & VC, check out our (very entertaining) roadmap to better acquisitions using branding beyond what you expect it might be. We've seen a total boost for portfolio companies during a time when they actually need it most. ? Using branding during business transformation helps with communication. ? A communication plan allows employees to know what is going on and celebrate change. ? There is a direct link between the brand position and a company's valuation. If you don't do anything else, check out the "Drug Facts" image in the article! https://lnkd.in/eJjuQZQS