Connectivity Holdings

THIS IS THE YEAR EVERYTHING CHANGED - TELL ME I’M WRONG?! ?? I think this year will go down as the year where “Linear” TV truly excited stage left. Most of what I’ve heard and seen from this years events have been around Netflix, YouTube, Tubi etc. That is not to say the powers behind the biggest “Linear” properties have abandoned that side of the industry but if I was looking for growth and opportunity, it didn’t feel like “Here’s what’s happening with our O&O’s” was much of the conversation. So - what was??? Certainly things like this ?? where the likes of Todd Kaplan - CMO at PepsiCo are discussing how big brands are leveraging relationships to talk to consumers where AND when they want. To me it all just felt a little different and truthfully I’m excited about that. 8 years ago (a lifetime in this industry) The Trade Desk came to a little digital group I had (and still have) an ownership stake in and said “are you open to being an early adapter in this space?” We happily said YES. Today with MiO Marketplace we are leveraging dozens of technical partners and delivery providers helping brands of all sizes find their way. Need a roadmap? Watch Todd!! ?? Soooo - do you think I’m right? Did you go to the upfront and if so, what was your feedback this year? Leave it in the comments below!

NEW EPISODE ALERT ?? (https://lnkd.in/ge6P2faG) - Sean Halter - founder of MiO Marketplace discusses #digitaladvertising end to end from #agency #publishers and brands. #retailmedia advertisers and brand leaders - this one is for you. A reminder, Sean Halter is also host of the The CMO Suite #podcast and provides both #miomediabites (Sunday) and #cpgbites (Friday) on The CPG Guys

Annndddd just like that we’re talking about media on the week before the #upfronts Dave Kersey - CMO GSD&M is back with his #mediabites for this week - presented by MiO Marketplace. Hoping next week he will dig even deeper into his thoughts on this years #newfronts and #upfronts. Let us know what you’ll be attending this year below and maybe we’ll reach out for an episode of Face of Marketing podcast.

LIL OL MIO HAS SOME NEW CREATIVE COMING... ??mWe talk sooo much about everyone else's content, that I would be remise not to point out how in LOVE I am with the creative team behind the MiO Marketplace brand. We just love this damn mule (or is he a donkey ?? ) so darn much... He really does do the heavy lifting of daily inquiries from marketers who some days (let's be honest - most days) have fires on their plate they just can't get to (but we can often help with). The launch of our MiO Campfire ?? sessions has been met with incredible response from marketers who sometimes just want to talk through a problem and occassionaly just chat with some potential solution providers without a dreaded RFP hanging over everyones head. New creative pages will launch for it next week as will an expanded social offering from our resident smart ass! Plus, we love a good Campfire Content & Conversation session to create some quick content for Marketing Executives. Our #miobites LinkedIn series is a great way to promote a new campaign, great partnership or highlight a recent success. (Thanks Casey Hurbis for cutting one today!) We're ready for more!!! We're talking to you: Sri Rajagopalan, Gayle Troberman, Danny Wright, Alyson Griffin, David Shing, Josh Golden, Kyndra Russell, Molly Battin, Harvey Ma, Dr. Mark Grether, Linda Boff, Brandon Gutman, Chris Brandt, Fernando Machado, Jessica Jensen, Todd Kaplan, Matt Repicky, Shachar Scott, Mayur Gupta, Musa Tariq and Tariq H. Let us know if you've enjoyed this journey by leaving a like or comment below. ?? #solvedontsell #mio #marketing #cmo #campfire

NUMBERS DON’T LIE: Retail Media is on the rise. At this years #possible24 the continued rise of retail media wove its way through plenty of on-stage conversations. From Diana Haussling discussing how Colgate-Palmolive is addressing a true omni-channel approach, to Vinny Rinaldi, Evan Hovorka and Dave Kersey discussing how budgets are blending outside of just trade dollars into the RMN eco-system. Newly released data would indicate that the opportunity is in fact at hand for brands, agencies and retail media groups to collectively drive sales against working ad dollars. So how does that change the potential mix of media and who benefits the most? Leave an opinion in the comments below ?? #retailmedia #marketing #mio https://flip.it/SBmQgk

Because it’s midnight o’clock somewhere!!! Seriously though an April Fools Joke….. “What did the Donkey Say to the Mule?” CHATGPT’s response: "How's life on the 'half-ass' side?" Leave your best punchline below ?? Best answer gets a MiO ballcap! ?? Ohhh and if you haven’t seen a demo of MiO Marketplace - what are you waiting for? Just in the last two weeks we’re helping a brand build a new RFP for services, chatting with another about a creative brief opportunity and working with a 3rd on Spring cross branded marketing opportunities- NO JOKE

I got to play co-host with one of my favorite people Sean Halter - check it out! We cover a lot of ground in a short period of time.