We live in an economy of experiences. Do you understand your users’ experience? How can a framework aid in understanding the full customer journey? See for yourself. https://hubs.ly/Q02jH1ZY0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago
Conifer Research
市场调研
Chicago，IL 2,916 位关注者
Conifer is a design research consulting firm bringing a ethnographic approach to insights + innovation programs.
关于我们
Conifer is a market research, design and innovation partner to Fortune 1000. Our multidisciplinary teams blend research, strategy and design methods to develop perspective-shifting insights that we use to guide marketing, innovation and insights teams forward. Through an ethnographic approach to research, we help our clients embed their creativity into an understanding of the everyday lives of people they hope to engage – customers, workers, and end-users. Our seasoned team of anthropologists, strategists, and information designers act as consultants, facilitators, and coaches, to help organizations gather deep insight and apply it in a timely manner to reach their goals. Clients come to Conifer for many reasons, but with a common challenge: How do we align business activities better with the real lives and needs of customers? We have experience in retail, consumer goods and lifestyles, financial services, healthcare, and digital products. Some clients include Sonos, Hulu, Cigna, McDonald's, Ferrara, PepsiCo, Google, Amgen, Discover, Samsung, Lowe's and more.
- 网站
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https://www.coniferresearch.com
Conifer Research的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Chicago，IL
- 类型
- 私人持股
- 创立
- 2001
- 领域
- user research、global research、innovation、design research、ethnography、insights、design & prototyping、empathy training、qualitative research software、qualitative research、remote research、market research、future trends、prototype testing、customer experience和corporate ethnography
地点
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主要
获取路线
67 E Madison St
Suite 1900
US，IL，Chicago，60603
Conifer Research员工
动态
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Take a step back and look at your business from your customers’ perspective. Are you missing out on opportunities to maximize user experience? Find that buried treasure now: https://hubs.ly/Q02jG-dP0 #conifer #marketresearch #mrx #newmr #humancentered
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What journey do you want to take your customers on? Read our 5E Framework guide to take your user experience to the next level. Learn more: https://hubs.ly/Q02jGYW-0 #conifer #marketresearch #mrx #newmr #humancentered
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What do IKEA instructions and Grandma’s favorite muffin recipe have to do with design research? Well, a lot! Design research is best implemented following a set of guidelines and rules. Now, this is where Grandma’s muffins and IKEA instructions differ from design research. It doesn’t have to be prescriptive! It can and should be altered to fit your business. But please, don’t mess with the IKEA instructions. Those are to be followed. See how the 5E Framework can help your business. https://hubs.ly/Q02jH19w0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago
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We live in an economy of experiences. Do you understand your users’ experience? How can a framework aid in understanding the full customer journey? See for yourself. https://hubs.ly/Q02jH6PC0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago
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Erich Fromme wisely said "The quest for certainty blocks the search for meaning." Our team’s comfort zone is diving headfirst into the unknown to confidently tackle ambiguity. We have a proven track record of providing innovative solutions to even the most complex problems! You can think of us as tour guides for the unknown. Find out more: https://hubs.ly/Q01Q5J560 #conifer #innovation #sucessdriven #qualitativeresearch
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Anthropologist, Arnold Van Gennep, brought a structural explanation to ritual human transformations. Inspired by his findings, we believe user experiences should be designed to be distinct, resonant, and transformative. Discover how well-designed experience models improve your products: https://hubs.ly/Q02jcwTp0 #conifer #marketresearch #mrx #newmr #humancentered
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Navigating product development can be hard without a structured course of action. Our 5E Framework for Experience Mapping is designed to help you along this journey. Download it now: https://hubs.ly/Q02jcGvy0 #conifer #marketresearch #mrx #newmr #humancentered
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Developing an employer brand strategy has moved past ping-pong tables and hanging dank memes in the break room. Go beyond surface-level incentives with corporate ethnography: https://hubs.ly/Q02nBMpd0 #conifer #mrx #innovation #ethnographicresearch
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Sit. Shake. Roll over. Did you spend the pandemic teaching your dog new tricks? You’re not alone. 25% of Americans opted to buy or adopt a pet during the pandemic. And years later, we’ve got a host of new pet owners and dog-friendly spaces. What other big life decisions did we make during the COVID-19 years? Do you know how this is impacting your brand in the long term? Learn more about these new realities and how decisions made during the pandemic still need to be a part of our understanding of our consumer today: https://hubs.ly/Q02nyNts0 #conifer #ethnographicresearch #innovative #results #chicago