Are you struggling to get honest insights from your research participants? It's time to learn how to unearth the truth from your participants. ?? Discover the secrets to getting candid thoughts: https://hubs.ly/Q02dyfnm0 #conifer #marketresearch #mrx #ethnography #designthinking
Conifer Research
市场调研
Chicago，IL 2,820 位关注者
Conifer is a design research consulting firm bringing a ethnographic approach to insights + innovation programs.
关于我们
Conifer is a market research, design and innovation partner to Fortune 1000. Our multidisciplinary teams blend research, strategy and design methods to develop perspective-shifting insights that we use to guide marketing, innovation and insights teams forward. Through an ethnographic approach to research, we help our clients embed their creativity into an understanding of the everyday lives of people they hope to engage – customers, workers, and end-users. Our seasoned team of anthropologists, strategists, and information designers act as consultants, facilitators, and coaches, to help organizations gather deep insight and apply it in a timely manner to reach their goals. Clients come to Conifer for many reasons, but with a common challenge: How do we align business activities better with the real lives and needs of customers? We have experience in retail, consumer goods and lifestyles, financial services, healthcare, and digital products. Some clients include Sonos, Hulu, Cigna, McDonald's, Ferrara, PepsiCo, Google, Amgen, Discover, Samsung, Lowe's and more.
- 网站
-
https://www.coniferresearch.com
Conifer Research的外部链接
- 所属行业
- 市场调研
- 规模
- 11-50 人
- 总部
- Chicago，IL
- 类型
- 私人持股
- 创立
- 2001
- 领域
- user research、global research、innovation、design research、ethnography、insights、design & prototyping、empathy training、qualitative research software、qualitative research、remote research、market research、future trends、prototype testing、customer experience和corporate ethnography
地点
-
主要
获取路线
67 E Madison St
Suite 1900
US，IL，Chicago，60603
Conifer Research员工
动态
-
Are the risk-takers always change-makers, or does slow and steady win the race? Well, we wish it were a simple binary answer. A lack of innovation certainly can spell the end of a business as quickly as too much innovation, too quickly! Embrace uncertainty as a growth opportunity and use a framework to make sense of the chaos. Here’s how: https://hubs.ly/Q02kSpwP0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago
The Value of a Framework for Business Success Through Turbulent Times
blog.coniferresearch.com
-
As design researchers, generating ideas is one of the most critical parts of our job, but it often gets overlooked or deprioritized. Ideation sessions can do wonders for your business, both in terms of the ideas they generate and the general sense of camaraderie they instill. Don’t miss out on all the possible benefits. Here’s how to get it right: https://hubs.ly/Q02j1hRH0 #conifer #designresearch #qualitative #efficiency #successdriven #chicago
Can Creative Ideation Work From Home? Idea Generation 101
blog.coniferresearch.com
-
Navigating product development can be hard without a structured course of action. Our 5E Framework for Experience Mapping is designed to help you along this journey. Download it now: https://hubs.ly/Q02jcG540 #conifer #marketresearch #mrx #newmr #humancentered
-
-
Wild horses. Tumbleweeds. Stakeholder interests. These things are more similar than you might think. When it comes to project management, getting everyone on the same page (or, well, the same ranch) can be tough. See how the RACI matrix helps you clearly define expectations and get everyone working together. No wild stallions on this ranch! https://hubs.ly/Q02dQC3r0 #coniferresearch #success #collaboration #management #chicago #illinois
Stakeholder Wrangling 101: The RACI Framework
blog.coniferresearch.com
-
The office is the office. The living room can be the office. The bedroom can be the office. But we need to agree on one point: The bathroom is never the office. Take a closer look at how the last 3 years have blurred the lines between “home” and “workplace.” https://hubs.ly/Q02dg01S0 #conifer #ethnographicresearch #innovative #businesslifebalance #chicago
Remote Control: The American Work Scenario
blog.coniferresearch.com
-
Baking a cake. Scientific method. PEMDAS. Some things NEED to happen in a certain order to yield accurate results. Mixed method research is not one of those things. Learn more about the many approaches to combining qualitative and quantitative research that address the contextual needs of the research project. https://hubs.ly/Q02dfPkz0 #conifer #designresearch #qualitative #quantitative #successdriven #chicago
Which Came First: Quant or Qual?
blog.coniferresearch.com
-
What journey do you want to take your customers on? Read our 5E Framework guide to take your user experience to the next level. Learn more: https://hubs.ly/Q02jcJml0 #conifer #marketresearch #mrx #newmr #humancentered
-
-
Take a step back and look at your business from your customers’ perspective. Are you missing out on opportunities to maximize user experience? Find that buried treasure now: https://hubs.ly/Q02jcQ2D0 #conifer #marketresearch #mrx #newmr #humancentered
-
-
Take a step back and look at your business from your customers’ perspective. Are you missing out on opportunities to maximize user experience? Find that buried treasure now: https://hubs.ly/Q02jcWRh0 #conifer #marketresearch #mrx #newmr #humancentered
-