Comscore, Inc.

What do media measurement and driving a car have in common? More than you think! ???? ??? In episode three of our Currency series with The Advertising Forum, Molly Seymour from Ford Motor Company breaks down media measurement using automotive analogies - showing how different KPIs fit different channels, just like different vehicles serve different purposes. #Advertising #MediaMeasurement #AdTech #Marketing #AI #Podcast #TheAdvertisingForum #Comscore

In the modern day, entertainment and technology have become intrinsically woven into our lives - hence how you are reading this right now – but what if we told you that would not have been possible without the influence of one of Hollywood’s brightest stars? Throughout the month of March, Comscore is highlighting the brilliant women who have made an indelible impact on the world through their contributions in entertainment, science, technology, engineering, and mathematics – and a great place to start is Hedy Lamarr. Join Paul Dergarabedian and Comscore throughout March to learn more about all of these incredible women and how their impact is still felt all around us today. #WomensHistoryMonth #HERstory #HedyLamarr #TechPioneer #STEM

Viva Las Vegas! Join us at NAB Show Show 2025, where we step away from the one-armed bandits, put the chips down, and roll the dice on one of the hottest topics in advertising: What’s next for media currency? Our panel, "Local Revolution: How Disruption is Building a New Era of Measurement," brings together industry leaders from Fox Television Stations, Rain the Growth Agency, Publicis Media, and The E.W. Scripps Company to break down how data-driven solutions are reshaping traditional models. After this ‘disruption’ in your standard Vegas activities, stick around for drinks and canapés - because in Vegas, the best conversations happen over cocktails. ?? RSVP via https://lnkd.in/evedXXju

Different platforms and multiple currencies mean advertisers have to navigate more than ever when it comes to measurement. That’s why we’re diving into these muddy waters with The Advertising Forum to provide you all with some clarity and insights on all things currency. In this episode, Cara Lewis from dentsu breaks it all down - how agencies tackle walled gardens, why brands should demand better data, and what needs to change to make measurement easier for everyone. Jeremy Bloom ?? and AdTechGod ?? lead the conversation, asking the tough questions and uncovering key insights every advertiser should hear. ?? Watch the full conversation here: https://lnkd.in/gaMfMJ6g

Women’s stories don’t just inspire - they shape industries. In honor of Women’s ‘HerStory’ Month, we invite you to join Comscore Data Divas as they take center stage for a powerful conversation about personal experiences, collective impact, and the influence of women who have paved the way for progress. Celebrate their stories - and create some memories of your own - with breakfast, networking, and an insightful discussion moderated by Sara Dunn, Chief People Officer at Comscore. ??Happening NEXT WEEK!?? ?? ?March 26 | ? 9:00 AM EDT ?? The Wilson, NYC Seats are limited—reserve yours today! https://lnkd.in/gNS9Tb2P

Buck Traditions. Own Your Options. Feel Your Budget Flex. Newfronts = Comscore CTV Currency. At SXSW, our CCO Steve Bagdasarian broke down the rising power of OEMs with Media Cartographer & ESHAP Founder Evan Shapīro. ?? Watch the full conversation here: https://lnkd.in/g7MPUVd4 Let’s go! #RIPGRPs

What do a battery-powered stuffed dog, Paramount’s comedy classic Clueless and CTV content and context have in common? Simply put: ?? Nothing but Chaos. At Marketecture Media Marketecture Live 2025’s "Chaos in CTV" panel, Comscore’s CMO, Jackelyn Keller, and Comcast Advertising’s Karen Babcock broke down the basic 'Cs' to bring a sense of order and organization to the burgeoning $33B CTV ecosystem. While creativity, collaboration, and the CTV vs. Traditional Linear TV balance serve as the cornerstones of the discussion - it all culminates with Comscore bringing CTV currency, smarter measurement, and ecosystem-wide partnerships to combat the chaos and serve as a lucky clover of sorts to an industry finding its way to that growing pot of gold. ??

The conversation on currency continues! ????? As brands navigate multiple currencies, walled gardens, and evolving KPIs, measurement strategies matter more than ever. ??? In episode two of our series with The Advertising Forum, dentsu’s Cara Lewis shares how agencies approach media planning, data verification, and the rise of attention metrics. #Advertising #MediaMeasurement #AdTech #Marketing #Streaming #CTV #Podcast #TheAdvertisingForum #Comscore

That’s a wrap on CTV Connect 2025! ?? ?? Two days of big ideas, new connections, and great conversations about where Connected TV is headed. Huge thanks to everyone who joined our Comscore roundtables with The Trade Desk! Special shoutout to Jonathan Lowe for leading a fantastic discussion on making streaming buys smarter. And of course, our programmatic team for sharing their expertise! ?? Swipe through for some of our favorite moments! #CTVConnect #StreamingInsights #Comscore #TheTradeDesk Jackelyn Keller

Day One of CTV Connect 2025 in New York was packed with energy, insights, and many smiling faces! A huge shoutout to Cynopsis, AdExchanger, AdMonsters, and Chief Marketer for bringing the industry together. Comscore was in the thick of it—powering conversations on smarter streaming buys at our booth, diving into CTV insights in a video interview with our CMO Jackelyn Keller, and gearing up for tomorrow’s Comscore roundtables. From national to local to CTV measurement, we’ve got you covered. ?? Let’s connect! Lee Blickstein, Michaela Medwed, Max Robinson, Kimberly Walter and Hadley Ruhling. #CTVConnect #StreamingInsights #Comscore