?? Comscore's Chief Product Officer, Brian Pugh was front and center at TVB's Live Forward Executive Summit today talking about innovation in TV measurement with Nielsen, Horizon Media, IPG Mediabrands and moderator Hadassa Gerber from TVB. What a lineup! ?? For example, did you know that Comscore has measurement capabilities down to the zip code ??, including person level demos, in all 210 markets where local TV broadcasters call home? #TVBLiveForward #Measurement #MediaInsights #Comscore
关于我们
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, please visit Comscore.com. You can also follow us on Twitter (www.twitter.com/comscore) or Facebook (www.facebook.com/comscoreinc).
- 网站
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https://www.comscore.com
Comscore, Inc.的外部链接
- 所属行业
- 软件开发
- 规模
- 1,001-5,000 人
- 总部
- Reston，VA
- 类型
- 上市公司
- 创立
- 1999
- 领域
- digital business analytics、audience measurement、advertising effectiveness、market research和mobile network analytics
产品
![点击此处查看Comscore Digital]()
Comscore Digital
产品分析软件
The convergence of TV and digital has upended the media ecosystem, creating both challenges and opportunities when it comes to measuring audiences and advertising across platforms.
地点
Comscore, Inc.员工
动态
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What a night! ?? ! Angela Bianco Rodriguez, Global Commercial Lead, Proximic by Comscore, had the honor last night of joining the "Demystifying Advertising Technology" panel hosted by the Alliance for Women in Media and Kargo. It was a blast to share the stage with other inspiring female tech rockstars: Lauren Bernard at Amazon; Joyce Turner at Acxiom; Elizabeth N. at Marriott International; Rebekah Kennedy at Magnite, and Krystle Blume Cusumano at Kargo to talk about making ad tech more accessible.?Here’s to more conversations that empower, innovate, and elevate our industry! ?? ? #AdTech #WomenInLeadership #Innovation #ProximicByComscore
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This Thursday, The TV of Tomorrow Show brings its NYC event to the iconic Hard Rock Cafe ??in Times Square, and Comscore is taking center stage! David Algranati, Chief Innovation Officer, and Michael Vinson, Chief Research Officer, will hit some high notes on panels about TV and video measurement, and they’re sure to be encore-worthy! ????
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?? Unpacking the Role of AI in Media Measurement ?? Michael Vinson, Chief Research Officer, was on stage this week at Coalition for Innovative Media Measurement (CIMM)'s West Summit along with execs from Snowflake and KERV to trade thoughts about the role of AI in Media Measurement.? You can get Michael’s insights in this follow-up blog post below! https://lnkd.in/ejdxqrr6 #AI #MediaMeasurement #CIMMWest
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?? New VOD Webinar Alert! ?? Empowering Local: The Essential Role of Digital Tech in Measurement Innovation David Algranati, Chief Innovation Officer, and Mandy Leef, SVP of Account Management, recorded a VOD webinar with TVB this week about innovative measurement for local stations and linear broadcast. ???? ?? Available to TVB members only — Watch now: https://lnkd.in/etatDJBn #Comscore #MeasurementInnovation #DigitalTransformation #LocalBroadcast
New VOD Webinar now available! Empowering Local: The Essential Role of Digital Tech in Measurement Innovation, Presented by David Algranati, Chief Innovation Officer, Comscore & Mandy Leef, SVP, Account Management, Comscore. As an industry, the terms “digital” and “linear” have often been used to describe two incompatible paths. In this session, Comscore, Inc. shares some ways it uses digital technology to enable measurement innovation for local stations and the linear broadcast ecosystem more broadly. By using digital technology to pioneer and refine measurement approaches, local stations are better equipped to navigate an ever-evolving ecosystem and more effectively commercialize ad inventory amidst growing digital media channels. https://lnkd.in/etatDJBn Available to TVB members only.
Empowering Local: The Essential Role of Digital Tech in Measurement Innovation VOD
https://www.tvb.org
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?? Exciting News! Our very own Michael Vinson, Chief Research Officer, will join Gary Mittman (Kerv), Erin Foxworthy (Snowflake), and moderator Evan Cohen (Coalition for Innovative Media Measurement (CIMM)) during the first-ever CIMM West at Google’s Playa Vista HQ. These pros will tackle the big question: How can media owners and agencies achieve better cross-platform attribution with AI/ML? Is this the next frontier of measurement? ?? It’s sure to be an enlightening discussion.
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?? Yesterday at Association of National Advertisers’s conference at Pier 57, our Chief Innovation Officer, David Algranati was on stage spilling the tea ??about: ? Newly patented person-level reporting. Because houses don’t watch TV, people do! ?? ? Our de-duplicated audiences: With 99% zip code coverage ? The Score Report: Our new bird’s-eye ??view of ad inventory #ANA #Innovation #Comscore
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Measurement is both an art ?? and a science??. Comscore’s Chief Innovation Officer, David Algranati, will take to the stage today to talk about just that at the ANA Members-Only One Day Conference at Google on Pier 57!. ??? #ANAMeasurementCommittee #Comscore #Innovation #AudienceEngagement #DataDrivenMarketing
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We are stoked to be the measurement provider for Monks' latest pharma campaign via The Trade Desk, showcasing the power of CTV incrementally. 99.5% unique new audiences is?nothing to?sneeze at ?? ! #hyperlocal #TTD #comscore #monks #cannnotbeatthat
A major health care company and its agency, Monks used our platform and integration of Comscore, Inc.'s Campaign Ratings (CCR) to measure and understand incrementality at the hyperlocal level of Connected TV (CTV) over linear TV. The campaign delivered efficient added reach, resulting in 99.5% unique CTV audiences exclusively.
Get local incremental reach insights across CTV and linear TV | The Trade Desk
thetradedesk.com
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?? Ryan Williams also participated this week in a lively ARF OTT panel with other leaders from Advertising Research Foundation (ARF), Nielsen, Samsung Ads, Hub Entertainment Research and National Research Group to discuss "New Insights on Media Use and their Implications."? Thanks to Ryan for representing Comscore at this impactful industry event! ???
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