Comscore, Inc.

Different platforms and multiple currencies mean advertisers have to navigate more than ever when it comes to measurement. That’s why we’re diving into these muddy waters with The Advertising Forum to provide you all with some clarity and insights on all things currency. In this episode, Cara Lewis from dentsu breaks it all down - how agencies tackle walled gardens, why brands should demand better data, and what needs to change to make measurement easier for everyone. Jeremy Bloom ?? and AdTechGod ?? lead the conversation, asking the tough questions and uncovering key insights every advertiser should hear. ?? Watch the full conversation here: https://lnkd.in/gaMfMJ6g

Women’s stories don’t just inspire - they shape industries. In honor of Women’s ‘HerStory’ Month, we invite you to join Comscore Data Divas as they take center stage for a powerful conversation about personal experiences, collective impact, and the influence of women who have paved the way for progress. Celebrate their stories - and create some memories of your own - with breakfast, networking, and an insightful discussion moderated by Sara Dunn, Chief People Officer at Comscore. ??Happening NEXT WEEK!?? ?? ?March 26 | ? 9:00 AM EDT ?? The Wilson, NYC Seats are limited—reserve yours today! https://lnkd.in/gNS9Tb2P

Buck Traditions. Own Your Options. Feel Your Budget Flex. Newfronts = Comscore CTV Currency. At SXSW, our CCO Steve Bagdasarian broke down the rising power of OEMs with Media Cartographer & ESHAP Founder Evan Shapīro. ?? Watch the full conversation here: https://lnkd.in/g7MPUVd4 Let’s go! #RIPGRPs

What do a battery-powered stuffed dog, Paramount’s comedy classic Clueless and CTV content and context have in common? Simply put: ?? Nothing but Chaos. At Marketecture Media Marketecture Live 2025’s "Chaos in CTV" panel, Comscore’s CMO, Jackelyn Keller, and Comcast Advertising’s Karen Babcock broke down the basic 'Cs' to bring a sense of order and organization to the burgeoning $33B CTV ecosystem. While creativity, collaboration, and the CTV vs. Traditional Linear TV balance serve as the cornerstones of the discussion - it all culminates with Comscore bringing CTV currency, smarter measurement, and ecosystem-wide partnerships to combat the chaos and serve as a lucky clover of sorts to an industry finding its way to that growing pot of gold. ??

The conversation on currency continues! ????? As brands navigate multiple currencies, walled gardens, and evolving KPIs, measurement strategies matter more than ever. ??? In episode two of our series with The Advertising Forum, dentsu’s Cara Lewis shares how agencies approach media planning, data verification, and the rise of attention metrics. #Advertising #MediaMeasurement #AdTech #Marketing #Streaming #CTV #Podcast #TheAdvertisingForum #Comscore

That’s a wrap on CTV Connect 2025! ?? ?? Two days of big ideas, new connections, and great conversations about where Connected TV is headed. Huge thanks to everyone who joined our Comscore roundtables with The Trade Desk! Special shoutout to Jonathan Lowe for leading a fantastic discussion on making streaming buys smarter. And of course, our programmatic team for sharing their expertise! ?? Swipe through for some of our favorite moments! #CTVConnect #StreamingInsights #Comscore #TheTradeDesk Jackelyn Keller

Day One of CTV Connect 2025 in New York was packed with energy, insights, and many smiling faces! A huge shoutout to Cynopsis, AdExchanger, AdMonsters, and Chief Marketer for bringing the industry together. Comscore was in the thick of it—powering conversations on smarter streaming buys at our booth, diving into CTV insights in a video interview with our CMO Jackelyn Keller, and gearing up for tomorrow’s Comscore roundtables. From national to local to CTV measurement, we’ve got you covered. ?? Let’s connect! Lee Blickstein, Michaela Medwed, Max Robinson, Kimberly Walter and Hadley Ruhling. #CTVConnect #StreamingInsights #Comscore

??We’re teaming up with our partners at Basis Technologies for an exciting webinar on March 19 to explore today’s CTV landscape ?? and key strategies for maximizing CTV impact in 2025. ?? Comscore’s?Becca (Forster) Marco will join Noor Naseer to unpack the latest trends and programmatic strategies to help advertisers get the most out of their CTV investments. Register here so you don’t miss it: https://ow.ly/JR5o50Vai42

?? With SXSW in full swing, bringing together creatives across tech, film, music, and culture - all eyes are on Austin, and we’re here for it! ?? Yesterday, our CCO Steve Bagdasarian joined Evan Shapīro at The Line Hotel for The User-Centric Era panel, presented by Future Media Hubs x ESHAP. The conversation tackled how the industry must evolve to keep up with today’s empowered audiences. ?? Big thanks to Ruth Berry of ITV Studios, John Halley of Paramount and Justin Sampson of Barb Audiences for sharing their insights, and to Evan Shapīro for bringing this conversation to life. Let’s keep pushing the industry forward! #SXSW #MediaMeasurement #AudienceFirst #Comscore

Who doesn’t need a drum kit handy while breaking down smarter media buys? ?? Our latest Barbershop, Beauty & Local Buzz snackable video is serving up industry insights with a side of neighborhood gossip ???? Watch Tony Marlow, CMO of LG Ad Solutions, chop it up with Evan Shapīro, founder of ESHAP, as they break down some streaming fundamentals, including FAST (Free Ad Supported TV) and what makes CTV buys more efficient than traditional TV. ?? Subscribe on YouTube to catch new episodes as they drop! https://lnkd.in/g5xYsY8V #LocalBuzz #Streaming #CTV #Addressability #Programmatic #MediaMeasurement #BigData #Comscore