Compression Marketing

Your calendar is not a commodity. You have the power to change what gets your attention and energy. It's an amazing shift when you put yourself in the driver's seat. Suddenly the work you do is more fulfilling, pockets of genuine connection with friends and family happen, you learn and grow faster than you ever thought possible, and your community benefits from the gift of your contributions. Here are 4 steps to start supercharging your productivity: 1. During one week, track how you spend your time by using tools like Toggl or RescueTime. 2. Record your work activities, the more detail you include the better. 3. Review your tracked time to spot patterns. 4. Honestly reflect on what you got done and how you felt. By understanding how you spend your time, you will identify areas where you're less efficient and can make conscious improvements. Tracking your time to find hidden gaps can give you back at least 30 minutes to an hour each day. Imagine the impact that can have in your business and work-life balance! What tracking tool would you use to try this? #TimeManagement #ProductivityHacks #WorkSmarter #CompressionMarketing

Top B2B Marketing Trends for 2025 ?? B2B marketing is changing fast, and this year is all about staying authentic, human, and real. Here’s what to keep an eye out for: ?? Template Freebie Posts? Templates can be great, but only if you personalize them. Relying solely on copy-paste content won’t drive engagement—mix it up with different formats and make sure your voice shines through. ?? Micro-Influencers Over Mega-Influencers Smaller, highly engaged communities (2K–10K followers) hold more value than massive audiences. Niche influencers with dedicated followers drive deeper connections, and in 2025, quality engagement beats big numbers every time. ?? AI as a Content Assistant, Not a Replacement AI is more and more popular, but it shouldn’t replace human creativity. Overusing AI leads to generic, forgettable content. The most impactful marketing keeps the human touch front and center—use AI to assist, not take over. ?? Authenticity & Storytelling Over Jargon Ditch the corporate buzzwords and talk like a real person. Your audience cares about solutions, not fluff. Make your customers the heroes of your story, and focus on messaging that feels relatable, clear, and engaging. ?? Human-Led Podcasting in B2B Podcasting is a powerful way to showcase the people behind your brand. AI-generated voices lack the emotional connection needed to engage audiences. B2B marketers can take a page from B2C—storytelling sells. ?? Bottom line: The brands that win in 2025 will be the ones that feel human and foster real connections. Check out more B2B marketing tips here:? https://lnkd.in/etQRaR9D #B2BMarketing #Authenticity #HumanConnection #CompressionMarketing #MarketingTrends

LeadsCon Las Vegas is here! ?? As the largest event in lead generation, THIS is where connections are made. ?? LeadsCon We’re so excited for our Founder and CEO Meredith Dennis, CDMP, PCM?, PMMC? and the engaging discussions her session will surely spark! Save your seat today so you don’t miss out on this electrifying experience. ? https://lnkd.in/eYT4UDXz Stay tuned for Meredith’s session details.?? #leadsconlasvegas #leadsconlasvegas2025 #leadscon #speaker

Here are the primary benefits of hiring a fractional CMO: ?? ????????-??????????????????????????: Compared to the salary and benefits packages offered to full time CMOs, a fractional resource can provide the same level of expertise and strategic leadership at substantially reduced cost. This makes their services accessible to businesses of all sizes, from startups to established enterprises. ?? ?????????????????????? ???????? ??????????: They can be engaged on an as-needed basis, allowing companies to scale their marketing efforts up or down as business needs evolve. This agility can be particularly valuable for organizations experiencing rapid growth or facing specific marketing challenges that require specialized expertise. It’s also a terrific way to cover an extended leave period of full time staff. ?? ???????? ???????????????????? ?????? ?????????????? ?????????? ??????: Companies can benefit from perspectives and advanced strategies that may not be available within their internal marketing team. Fractional CMOs bring a wealth of industry knowledge and best practices, which they can apply to help businesses navigate the ever-changing marketing landscape and stay ahead of the competition. Read more about the benefits of a Fractional CMO here: https://lnkd.in/eM2_vKCK #FractionalCMO #CMO #Marketing #ProfessionalMarketing #CompressionMarketing

Out of all the factors to consider when building your business, marketing is often overlooked. This usually happens because it can be expensive to hire a marketing specialist - or agency - to run things full time. But what if there was a way to get the marketing support you need in a cost-effective way? Ever heard of a Fractional CMO? With an fCMO, you get a marketing specialist with deep experience and diverse skill sets that can be engaged on an as-needed basis. This allows your business to scale marketing efforts up or down as needs evolve, all at a reduced cost compared to a full time senior leader. Stay tuned for more details tomorrow about the key benefits of hiring a fCMO. #FractionalCMO #CMO #Marketing #ProfessionalMarketing #CompressionMarketing

Talent is nothing without motivation and the right attitude ?? Add discipline to do what’s hard or push through when things get tough and you are UNSTOPPABLE. Do you agree?

The campaign "A Diamond is Forever" by De Beers was launched for Valentine’s Day of 1948, and it’s considered one of the most successful marketing campaigns in history. The campaign's goal was to make diamonds a symbol of love and eternal commitment. Before that, diamond engagement rings were not the standard in the US, and we can see how the effects of this campaign have rippled through history and how it’s still relevant today, almost 80 years later. Can you think of other holiday-related marketing campaigns that have shaped our habits? #HappyValentinesDay #ValentinesDay #ValentinesDayMarketing #CompressionMarketing #MarketingSuccess #Marketing

Being an entrepreneur is rarely easy, but having an optimistic mindset is one key quality that makes all the difference. ? #entreprenur #entrepreneurship #businessowner #compressionmarketing

Empower your attendees AND add lasting impact to your events! Meredith Dennis, CDMP, PCM?, PMMC? still has bookings available in 2025. More information? on speaking topics and past experience here: https://lnkd.in/deJnmTyK #Marketing #CompressionMarketing #Speaker #MarketingSpeaker #Keynote