Compose.ly

?? New Podcast Alert: Content Matters, hosted by Nicole MacLean? ?? Feeling overwhelmed by the constant stream of trends on your timelines? You’re not alone. We’re thrilled to introduce Content Matters, your new favorite break in the day that delivers insights and clarity from expert marketers! ?? Whether you’re a strategist, writer, SEO, or sales lead looking for guidance and inspiration, Content Matters cuts through the marketing chaos to help you create connections that drive real results. ? Plus, we’ll be celebrating the teams behind top-performing pieces of content and the friendships that formed along the way! Subscribe and listen wherever you get your podcasts. ?? Apple: https://hubs.la/Q02SNW4h0? Spotify: https://hubs.la/Q02SNWMs0?

??? Content Matters ??? Marketing Team Success Starts with Managing Up! Managing up isn’t just about keeping your boss informed — it’s about setting your team up for success. When you understand what matters to senior leaders and tailor your communication style to match, you’re helping the entire team thrive. ??? Ready to lead from any seat? Listen to Chris Baszto's (Industrious) full episode here: https://hubs.la/Q02Zp6dw0

? Exciting news! ? Compose.ly has been named a winner of Clutch's 2024 Content Writing Services Award! We’re always honored to help our clients reach their content goals. Thank you to our amazing team, partners, and customers for their trust and support. ?? Here’s to even more achievements in 2025. ?? #ClutchGlobal

?? How do you write an effective call to action? ?? Start by defining your goal. For example, you might want your target audience to purchase a product, subscribe to your newsletter, share your blog post, or view related content on your site. Next, create a list of action verbs related to your goal. Once you've picked an action verb, finish writing a concise CTA with clear language that evokes positive emotions— the key word being positive. ? Try it out below! ?? What's a new CTA you might try in your next campaign? #CTA #CallToAction #Messaging

?? New Podcast Episode Out Today ?? Rethinking Marketing Goals with Jeannie Ruesch ?? (Head of Content at Ninety) ?? https://hubs.la/Q02YMY1P0 As content marketers, building relationships with your sales team should be a top priority — they're customer experts, after all. ? Ask them questions like, "How can I make your conversations with our customers easier?" You'd be surprised at how much more aligned your goals will become. ?? #Sales #Marketing #Partner

An important Monday message: It's never too late to optimize your content. ?? Close out the year strong and increase your lead gen with four strategies that improve the quality of your content. Download our free cheat sheet. ?? ?? https://hubs.la/Q02YBH_H0 #Optimization #ContentStrategy

?? New webinar tomorrow all about your future...content success and how outsourcing plays a major part! ?? Join us tomorrow at 12pm ET to hear from Martin Hamery, Sr. Project Manager, Content Marketing at GetYourGuide, on managing third-party resources to future-proof your marketing team. ? Save your free webinar spot here! ?? https://hubs.la/Q02X-JB10

Did you know today is World Kindness Day? ?? We'd love to celebrate it with you by sharing some love. Who's someone on your team (or otherwise) who deserves a compliment? Tag them below! ?? ?? #WorldKindnessDay

??? New Podcast Episode Out Today! ??? Kerry Sugrue Penny, named CMO of the Year by Gartner, stopped by to discuss the importance of empowering your buyers and building trust with the right content. ?? ?? Listen to the full #ContentMatters episode on Spotify: https://hubs.la/Q02XWvH00