What are the emissions of your digital supply chain and if you're a business that's generating over $1 Billion in revenue, how are you addressing both the European CSRD and California's upcoming Climate Disclosure Law when it comes to tracking your Scope 3 emissions?
Are you curious about the carbon impact of your digital ad campaign? Google is now releasing a tool to help measure that and I was happy to chat with Heather Clancy of the Trellis Group about it for her article yesterday. My hunch is that this has far more to do with California's Climate Disclosure Laws (which come into effect in 2027) as well as the European CSRD (Corporate Sustainability Reporting Directive) which requires companies to report on their Scope 3 emissions (the indirect emissions that are created in a company's supply chain that are outside of their direct control). In California, this will pertain to all companies that generate over $1 Billion in revenue, and the consequences for not adhering to them are real, with fines up to $500,000. While this tool is most likely there to help companies with compliance (which is still a good thing), I do wonder if it will have a ripple effect for more companies offering tools to report on the emissions of their tech products and digital supply chain. Additionally, will their business customers start to view decisions through more of a climate impact lens on the services that they're using? And what are the marketing and value prop opportunities for organizations that are offering services that are being powered with renewables, or using other emissionality tactics to tackle emissions? One thing is for sure here though. As great as it is that Google is helping to measure emissions from online ads and has made so many commitments to renewable energy, they could make a much larger impact through their advertising platform by banning ads from fossil fuel companies. As my friend Duncan Meisel adds in here, “Google has hazardous products policies that exclude ads that sell tobacco, but fossil fuel pollution is responsible for more deaths per year than tobacco products, and fossil fuel ads are allowed on the platform.” You can read the article below, and I'm curious as to how other's businesses are evaluating their digital supply chain, or offering tech/digital services that make tackling emissions part of their business. https://lnkd.in/eVARKs92