In the 30+ year history of CCI, we have always kept in touch with co-workers, past clients, and employees. We have had employees become clients and clients become employees!
Does your business keep in touch with former employees? New research from Mays Business School associate professor of management Matthew Call and colleagues reveals how firms can capture value from their alumni, turning former employees into strategic assets. Here are the key takeaways: 💼 Alumni Relations Climate: A positive alumni relations climate, shaped by firm policies and norms, is crucial for maintaining valuable connections with former employees. 💼 Value Capture: Alumni can provide resources like knowledge sharing, brand advocacy, and network access, contributing significantly to the firm’s competitive advantage. 💼 Strategic Management: Firms should develop formal alumni engagement programs and networks to effectively leverage these resources. The paper, published in Organization Science, highlights the importance of viewing alumni as strategic resources. By maintaining positive relationships with former employees, firms can access a wealth of knowledge and networks that enhance their competitive position. Read an in-depth look at the paper’s insights and implications on Created at Mays: https://bit.ly/3C5ivi5 #HumanResources #ResearchInsights #CreatedatMays #tamu #mays