CompassDTC

The Future of CPG is DTC—Is Your Brand Ready? Nearly 70% of CPG brands are investing in direct-to-consumer (DTC) sales, and it’s easy to see why: ?? Higher profit margins (no retailer markups!) ?? Faster go-to-market (no retail delays!) ?? Direct access to customer data (better insights!) But DTC has challenges, including logistics, marketing responsibilities, and rising competition. How can small brands overcome these obstacles and thrive? The key is a strategic omnichannel approach. ?? Read our latest blog to learn how to leverage DTC effectively and maximize growth! ?? https://zurl.co/uYYIW #DTC #EcommerceStrategy #CPGMarketing #SmallBusinessGrowth #DirectToConsumer

Today's Wine Industry Advisor blog has a post from our President, Alex Caffarini, on how wineries can leverage the benefit of survey research in enhancing their patrons' tasting room experience.

I’m excited to share some big news with you: my consulting firm, formerly known as Analysights, has rebranded as CompassDTC! ?? We’ve launched a brand-new website (www.compassdtc.com) and LinkedIn page to reflect our new mission: empowering small to midsized CPG brands to thrive in the direct-to-consumer (DTC) space using data-driven insights and strategies. I’d love for you to follow CompassDTC here on LinkedIn and join us as we continue helping brands navigate their path to success. Let’s stay connected, and I’d love to hear your thoughts on this exciting new chapter! Warm regards, Alex

?? Big News! ?? I’m thrilled to announce the launch of https://zurl.co/xmIVy! At Compass DTC, we're here to guide brands through every twist and turn, ensuring you reach your goals with clarity and confidence. ??? Check out our site to see how we’re transforming strategies into tangible results. ?? Ready to chart your next course? Let’s connect! #WebsiteLaunch #CompassDTC #StrategySimplified #MarketingMadeEasy #YourBrandPartner

While we count down to the launch of our brand-new website this Wednesday, January 8, why not connect with us on all our platforms? ?? ?? Follow us on Instagram and X (formerly Twitter) @compassdtc for exclusive updates, insights, and behind-the-scenes moments. ?? Join us on Facebook: facebook.com/compassdtc Stay inspired, stay informed, and get ready for what’s next. The future of CPG in the DTC space is here, and we’re just getting started! ??? #CompassDTC #DTCsuccess #CPGinnovation #StayConnected

We’re thrilled to unveil our fresh new look as CompassDTC! ? Our rebrand reflects our mission to empower small & midsize CPG brands to thrive in the DTC space. ?? But we’re not stopping there—our brand-new website launches this Wednesday, January 8! ?? Explore how we’re redefining CPG success and stay tuned for the big reveal! ?? #CompassDTC #DTCstrategy #CPGgrowth #RebrandReveal

The rebranding of Analysights to CompassDTC is coming along nicely: we have a new logo, and our upcoming new website looks amazing! In the next couple weeks, as the CompassDTC brand rolls out, our LinkedIn and social media pages will also be updated. Stay tuned for these exciting changes!

Analysights wishes you and your family Happy Holidays and a successful, healthy, and prosperous New Year!

Analysights recently landed a Napa Valley winery as a client, doing direct-to-consumer analytics. In learning the wine industry, our President, Alex Caffarini, combined a visit with our new client with attendance at the North Coast Wine Expo, in Sonoma County, California. After visiting with our client, Alex took a tour of a different winery, Repris Wines, in Sonoma County, where he learned more about the wine business, viticulture, and oenology. And he also got to enjoy some of the wine! Here are some photos of Alex's winery tour.

Analysights is 16 today! Our founder, Alex Caffarini, founded Analysights during his Thanksgiving week vacation from work, in 2008. As the global financial crisis loomed and his employer was on the cusp of mass layoffs in 2009, Alex realized he had either to be prepared to face a protracted job search or to pursue his longtime dream (and confront his fears) of entrepreneurship. And out of that difficult decision, Analysights was born. Despite a rocky start, Analysights would persevere, taking on major clients that included a regional cell phone company and a superregional bank, as well as a community college, a chamber of commerce, an industry trade association, and a higher education consulting firm. Now, as Analysights rebrands into CompassDTC, focusing its data science solutions on small to midsized consumer packaged goods companies who sell direct to consumer, we are excited about the next chapter in our existence and the solutions we will deliver to the companies that will be the market leaders of tomorrow. Thank you for helping us grow!