Compass Marketing Inc.

Walmart is making significant strides in online sales and has notably surpassed Amazon in the crucial category of grocery sales. In our latest blog post, we discuss what's driving their growth and encourage brands to prioritize #Walmart.com... they are no longer in the shadows of #Amazon and are poised for continued and significant growth. #digitalmarketing #CGP #eCommerce https://lnkd.in/e4b7xsiR

If you follow our social, there’s a good chance you’ve seen us post about our presence at various #tradeshows across the country, whether it was #MidStates in Phoenix or (more recently) #NACS in Atlanta. What we have NOT done is explain in depth what these events really entail from our perspective. Or at least we haven’t until now. Our latest blog post is all about trade shows, with input from #Compass team leaders Kevin Nemetz and Ronnie Jean Burnham. Don’t miss it! https://lnkd.in/eZvdFAhy

In keeping tabs on the marketing landscape, we find that some developments come with both positive and negative angles. One example applies to influencer marketing and comes to us courtesy of Insider Intelligence. The good news—at least for influencers and those involved in their campaigns—is that influencer marketing spend continues to grow. In fact, it’s poised to exceed $6 billion by 2025. However, rates of growth in relation to total budgets have slowed—a lot—in the last two years, from 32.8% in 2021 to 14.0% in 2023. Furthermore, projections for the next two years find the same figure stymied between 14% and 15%. Note that this is still more resilient than social ad spending, whose growth rate dropped from 37.9% in 2021 to a mere 4.1% in 2023. As the year winds down and 2024 preparations pick up, we will keep our eyes peeled for a silver lining on the horizon. In the meantime, feel free to drop any of your thoughts in the comments. #marketing #influencers #influencermarketing #digitalmarketing ?

A sobering statistic from the American Cancer Society shows that 1 in 8 women in the United States will develop breast cancer at some point in their lives. Fortunately, with early detection and treatment, the 5-year relative survival rate is almost 100%. In short, awareness matters. That’s why October has been recognized as Breast Cancer Awareness Month. Our thoughts are with all affected, this month and otherwise. #breastcancer #breastcancerawareness #BreastCancerAwarenessMonth

Amazon Prime Day has been a thing since 2015, but this year marked only the second instance of an additional two-day Prime Day event occurring later in the year. Though still not as big as its more prestigious summer sister event, the Oct. 10-11 Prime Big Deal Days can be considered a success for the eCommerce giant, as you’ll see from the stats below. ? #Amazon #PrimeDay #AmazonPrimeDay #PrimeBigDealDays

If becoming Amazon’s biggest challenger in the eCommerce space is the target, it seems that Target itself is falling short. As Walmart’s online sales explode, Target’s slow—a trend attributed to consumers spending more on essentials and less on extra purchases. For more, check out the stats below! #walmart #target #ecommerce

Last week, Compass team members Julia Flood and Ronnie Jean Burnham got a taste of Southern hospitality and cutting-edge technology at the NACS Show in Atlanta. The show lived up to its reputation as the biggest yearly event for the convenience-store industry. Julia and Ronnie were especially struck by the sample Amazon Go store—which takes checkout-free shopping to a new frontier by having customers scan their palms (!) to pay—as well as the plethora of energy drinks, energy shots, and energy gummies on display! It’s all part of our commitment to providing best-in-class representation for ourselves and our clients at trade show events throughout the country. Expect to hear more from us on that subject soon. In the meantime, check out the team’s pics from NACS! #NACS

Earlier this year, the Compass blog delved into the effects of generative AI on the marketing field. Now it’s time to touch base with the topic again. Our latest post looks at the practical applications of ChatGPT on social media campaigns in particular. https://lnkd.in/e6D8p69m #artificialintelligence #AI #ChatGPT #marketing

If you follow Compass, you’re probably aware that best-in-class Amazon content is part of our stock-in-trade. What you might not know is that our relationship with the platform is a little more… advanced that that. ? Compass is an Amazon Ads Advanced Partner! With this status, we get special access to Amazon Advertising teams, beta opportunities, and the ability to give product feedback directly to Amazon. It also helps us link our clients directly to internal Amazon staff if and when the need arises. ? We are extremely grateful for the efforts of everyone who has helped make this relationship possible over the last few years—and equally excited to see where it goes in the future. ? #AmazonPartner #AmazonAdvertising #AmazonAds #CompassMarketing

Product variations are a great way to enhance the eCommerce experience for customers—and, thanks to increased clicks and sales, also for brands. Learn more about the importance of a smart variation strategy with a few basic lessons from our Chief Innovation Officer Gunnar Staples! #Compass #CompassMarketing #ecommerce