COMN

Join us in the field on a Trend Safari! Trend safaris are a great way for creative teams to engage with a topic when they have a hypothesis or subject they want to explore but aren’t quite ready to commit to a full, in-depth research study. A great way for us to still provide value is to take them out into the field with us to conduct interviews, visit retail and sites like museums or galleries that can inspire the team, and help them unpack their questions with a creative outlook and a fresh perspective. We can do these Trend Safaris in as little as 1 to 2 days, and manage them anywhere in the world. It's a great way to get out and see new places, meet new people, and gain perspective as a team. #trends #trendsafari #research #consumerinsights #creativeprocess #inspirational #trendsafari #fieldresearch?

Join us in the field on a Trend Safari! Trend safaris are a great way for creative teams to engage with a topic when they have a hypothesis or subject they want to explore but aren’t quite ready to commit to a full, in-depth research study. A great way for us to still provide value is to take them out into the field with us to conduct interviews, visit retail and sites like museums or galleries that can inspire the team, and help them unpack their questions with a creative outlook and a fresh perspective. We can do these Trend Safaris in as little as 1 to 2 days, and manage them anywhere in the world. It's a great way to get out and see new places, meet new people, and gain perspective as a team. #trends #trendsafari #research #consumerinsights #creativeprocess #inspirational #trendsafari #fieldresearch?

We were thrilled to host the design team from The NorthFace in our Livinglabs? for an immersive afternoon of movement, recovery and creativity. The experience was a powerful reminder that when you move your body and take time to switch off your work brain, creative ideas start flowing naturally and powerful discussions lead to innovative solutions and meaningful connections. #consumerinsights #workshops #thoughtleaders #leadership #movement #recovery #creativeprocess

Our job is to connect brands with real people and real voices. Not only so they can make the best possible products, but so that they can really understand the full journey of their consumers from start to finish. Many women, especially BIPOC and queer athletes with active lifestyles, often feel overlooked in traditional beauty campaigns. As Marina points out, “Beauty brands are talking to me in the sense that I'm marketed to as the mom demographic. As an athlete, I don't think anyone's talking to me" “I'm here to work out. I'm here to sweat…it's going to get grimy. And yeah, of course I want to look good! Of course I want my skin glowing…our skin needs to look good because we're not wearing as much makeup at the gym” So can we solve this problem? In today’s rapidly evolving landscape, it’s more important than ever to build sincere connections with consumers and understand their needs. We would love to partner with skin care and beauty brands to help build a human-centered strategy to tackle what we believe is a big gap in the industry. #beauty #beautybrands #beautyindustry #comncollective #concepttesting #performancedata?#b2b #consumerinsights

Impactful insights come from authentic human connection. ? Our mission is to support brands in creating meaningful solutions to help people live healthier, happier, more fulfilled lives. ? To do that, we have to view consumers as real people, growth markets as living communities, and completely rebuild solutions centered on people’s needs and wants, putting impact before income. ? REAL people REAL athletes REAL voices ? With humility, truth and empathy at the core of our work, it’s imparative that we seek out diverse perspectives to unearth valuable insights and promote human-centered design. ? #comncollective?#performancedata?#b2b?#consumerinsights?#sportsperformance?#insightsmarketing?#fieldresearch?

It’s been a very busy summer for the team at COMN We had the opportunity to work with 6 leading sportswear brands, gathering insights from more than 70 athletes and experts across 5 key US markets, over 40 hours of travel and more than 100 hours in the field We took a sensemaking retreat, making space to recharge and fuel our creativity through movement, recovery, and immersion in nature. We hosted 4 workshops in our Livinglabs? bringing experts, athletes and thought leaders together to dive into the findings of our recent research, sensemake, brainstorm and explore new concepts around health trends, fitness, sport and culture. Over the summer our team has once again shown our ability to be agile, adaptable and deliver real depth at speed. As we approach the fall, we’re gearing up to finish out the year strong!

Are beauty brands missing out on the full breadth of consumers in the market? Is there potential for them to speak to a wider range of consumers who are using these products? Many women, particularly BIPOC and queer athletes and active lifestyles, don’t necessarily feel seen in a lot of beauty marketing campaigns. We also know that Millennials and Gen Z’s find it especially important to have a robust skincare and beauty routine. So as a beauty brand, understanding the market and consumer is more important than ever. With that said, we would love to partner with skin care and beauty brands to help tackle what we believe is a big gap in the market. #beauty #beautybrands #beautyindustry #comncollective #concepttesting #performancedata?#b2b #consumerinsights

Better insights come from a more creative process and creativity thrives when supported by nature, movement, recovery and time taken to look at things a little differently. The COMN team recently took a trip up the Columbia River Gorge to spark innovative thinking with some creative sensemaking exercises as we processed the data from a recent project. Each day, we dedicated time to energizing our creative process through a combination of movement, recovery, and nature. We went on hikes with stunning views of the Gorge, trained in the gym, and incorporated recovery with breathwork exercises, and utilized the spa at?@societyhotel?alternating between the hot tub, sauna, and cold plunge. The key to unlocking our creative potential is giving space to our minds and bodies to wander, explore, and connect with the natural world. By incorporating movement, recovery, and time in nature into our daily routines, we cultivate a more fertile environment for innovative thinking and problem-solving. #consumerinsights?#recovery?#creativity?#columbiarivergorge?#movement

What is our typical process for field research? Come join us in the field on a project! We begin by talking to the client and experts, while conducting our own desk research to create a discussion guide that ensures we’re asking the right questions. Then, we handle recruitment by collaborating with local experts, connectors, and use social media to find the best people to meet. Next, we meet people where they are, building comfort and trust, which allows us to dive deeper into meaningful insights. We immerse ourselves in their world, truly seeing and experiencing what they’re all about. We then go off-site to analyze the data, allowing it to fully sink in. Our best ideas often emerge when we relax and have some fun together as a team. Finally, we bring these insights to life through compelling storytelling and film.

We started off July hosting a workshop with an innovation team in our Portland space, diving into all our recommendations from a big 2 month study across the US. We kicked off a new insights project, taking us back to Atlanta and meeting thought leaders in our own backyard, reminding us the creative influence Portland has, as we explored underserved athletes and emotional states in the running space. We got to enjoy the Summer Games while in Atlanta, especially learning from our communities their excitement around the growth of women’s sports. We were stoked to see some of our ongoing work with our friends at Fila coming to life with their new “Bellissimo” campaign, bringing a fresh energy to the brand. With a few big projects in the works, next month is shaping up to produce some of our best work yet as our team and process keeps growing.