Communications Strategy Group (CSG?)

Whenever CSG gives a client a concept for a campaign, a landing page, an ad, a headline for a press release or any other creative work that they will have to sign off on, we like to present them with three options: ?????? MILD Pleasant, aligned with industry norms and close to the branding and messaging the client would expect. A fine choice for any occasion. ?????? MEDIUM A little dangerous but unlikely to majorly ruffle feathers. This option respects convention, but twists it just enough to show that the brand in question has a bold streak. ????????? SPICY You want outside the box? You got it. Big ideas, provocative colors, themes and layouts, audacious messaging. The ultimate change-up and attention grabber. Why do we do this? Because we want to be more than entertainers or advisors — we want to offer innovation, creativity and new perspectives for our clients. Often, even if one or two of the options aren’t a good fit, they will spur further discussion that enhances a concurrent project or leads to something great in the future. #MarketingAgency #BusinessStrategy #DigitalMarketing

Bryant & Stratton College's approach to online learning got a nice shout-out recently from U.S. News & World Report, thanks in large part to the CSG PR team's earned media wizardry. ?? Online Director of New Enrollment, Jake Blasz, got to set the record straight about online learning misconceptions and share some of the top benefits of flexible course formats, showcasing his institution's authority in the space. Nice work all around, and another proof point for CSG's blend of media connections and industry insight. #PRAgency #BusinessComms #EducationPR

Glad to hear that, Dylan! We're grateful for your talent, attention to detail, and creativity in everything you do. Go team! #MarketingAgency #PrAgency #Team

Crisis communications is a tricky little corner of the communications field. It has its own rules and etiquette, its own signals and indicators. What's more, it has changed rapidly in recent years. Companies can't afford to get complacent about crisis comms, because when you need them, you REALLY need them. Luckily for us all, CSG's crisis experts have put together a comprehensive guide that can lay the foundation for an effective strategy and get you through tough times with aplomb. Check it out today and your future brand will thank you. https://lnkd.in/gdAQjcsb #CrisisCommunications #StrategicComms #BusinessStrategy

2024 was the year of learning and experimenting with AI in the workplace. For CSG designers, that meant exploring the new upgrades to their favorite programs and working those into their projects to work smarter and not harder. For example: AI can streamline adding or removing content from an image, separating subjects from backgrounds and resizing images for print and digital campaigns. Efficiencies like these will open new opportunities in design for the year ahead. When it comes to the big ideas — the concepts and the campaigns — we lead with human creativity. Our designers are the creative force behind our clients' ebooks, infographics, brand guides and websites (and the list goes on). AI simply gives them the space to be more creative. In 2025, our design work will be a combination of advanced AI tools working in the background with human soul and ingenuity front and center. #BusinessStrategy #DigitalMarketing #AI

As Hugh Grant famously argued not long before transforming into a murderous psychopath for "Heretic," love actually is all around. Take CSG, for example: our dear agency is a place where love thrives — the love of getting the job done right. From the smallest mobile display ad to the most difficult Friday afternoon strategy brainstorm (ouch), we treat every part of our work as a chance to show care for our clients, each other, and our legacy. That may not be exactly what Valentine's Day was intended to celebrate, but it's worth celebrating nonetheless. Cheers to love! ?? #WeAreCSG #MarketingAgency #BusinessStrategy

For 2025, we’re predicting that content marketers, including us, will focus on these two things to put the “I” in “AI.” NOTE: This is not an exhaustive list. 1. Revise SEO Strategy Search engine features like Google’s AI Overview are a shortcut to the top of the page. The same qualities matter here as with standard search results — relevance, organization, credibility, backlinks, etc. — but there are clearly differences, since search results and selected AI overview sources do not always line up. Once again, we must put on our algorithm whispering gear (rubber gloves and a big hat, if you were wondering) and go forth into the unknown. 2. Embrace Humanity Audiences are now eager to view and engage with content that is unmistakably human. Knowing how much or how little machine assistance is right for a given project will be a question that we will return to over and over in the next year. For some content, AI input will be useful. For some (such as high-octane thought leadership), it will not. In any case, it will be important to inject humanity into content by fine-tuning language for each segment of an audience, looking for chances to highlight individuals rather than brands, offering unprecedented or at least uncommon opinions, and demonstrating the emotional intelligence that is our birthright. #AI #BusinessStrategy #DigitalMarketing

As an expert in healthcare communications ranging from PR to content marketing, CSG understands the challenges that health organizations face and the nuances of the goals they pursue. That's what allows us to provide exceptional work to businesses across the industry — healthcare providers and systems, medical device companies, insurance organizations, nonprofits and associations, you name it. In every campaign, we strive to make the complex simple, optimize results with data, strengthen brands and spark action. Visit our site to find out how you could enhance your healthcare communications with us. #HealthcareComms #PRAgency #MarketingAgency

At CSG, creativity is at the heart of everything we do. Our creative work blends artistry and strategy, crafting visually compelling communications that not only engage audiences but also deliver outstanding results for our clients. Brand guides, sales decks, video marketing, campaign content — if it has to catch the eye and tell a story well, CSG's team is ready and able to get the job done. Curious to see our creative spirit in action? Explore the work we’ve done for clients on our case studies page! #DigitalMarketing #BusinessComms #MarketingAgency

What does working smarter, not harder, look like in PR? It might look like CSG placing two clients at once in a well-read trade publication. Inside Higher Ed's article "How Will AI Influence Higher Ed in 2025?" features an expert each from EDUCAUSE and USAHS, who seized the chance to show their thought leadership and build awareness of their brands. Once again, journalist networks and industry know-how win the day in earned media. CSG's communications experts are always on the lookout for juicy opportunities like this and always ready to capitalize when they come up. ?? ??