Commsor ??

Max Child may as well have bitten into a Ritz cracker with the lack of reaction he had here. Still, he suggests creating high-quality swag, and instead of handing it out at events, ship it directly to prospects’ homes. Go vote for your TOP 3 favorite GTM tips ?? hotintros [dot] commsor [dot] com / vote L!nk in comments!

Just barely making it to the hot tip, Nikolai Podvolotski suggests including video games at your event booth to distract prospects while you pitch them your wares. Go vote for your TOP 3 favorite GTM tips ?? hotintros [dot] commsor [dot] com / vote L!nk in comments!

While we’re not sure there was any hot sauce on his chip, Mark Kilens gives a TED Talk about aligning your content, brand, community, and events team together to make the customer experience better! Go vote for your TOP 3 favorite GTM tips ?? hotintros [dot] commsor [dot] com / vote L!nk in comments!

Leslie Sakal quickly warmed up with the hot sauce. And she warmed up some leads by building community. She was able to take an activity she enjoys (pickleball) and build an active community of CISOs who are learning to play the sport. Now, that’s a spicy way to sell. Go vote for your TOP 3 favorite GTM tips ?? hotintros [dot] commsor [dot] com / vote L!nk in comments!

Laura Erdem does things that scare her. That used to be video, and now it’s this sauce. And she thinks that more salespeople need to be creating videos because your prospects will remember you. And now — she’s done. Go vote for your TOP 3 favorite GTM tips ?? hotintros [dot] commsor [dot] com / vote L!nk in comments!

Kevin Leffew thinks that AI will result in a billion new developers. From product managers, to RevOps leaders, and marketers, all of these people are now enabled to write code using AI. Go vote for your TOP 3 favorite GTM tips ?? hotintros [dot] commsor [dot] com / vote L!nk in comments!

Blanket statements that ebooks and long-form content don't work and are unhelpful. I tested a tonne of different content types this year and got solid traction from ebooks, gated content, interactive demos, and podcasts. I've seen comments on LinkedIn saying that each of these doesn't work. Especially for B2B SaaS. A bit about how we've made them work: 1. Everything gets repurposed Remember people consume content differently. Call me rogue, but I sometimes download a PDF ebook and read it cover to cover. I downloaded Commsor ??'s Go To Network ebook and did just that. → BUT, some people won't. So meet them where they are. → Ebook chapters get ungated as articles, info goes into zero-click social posts, opinions get shared in newsletters, podcast interviews run with contributors, etc. 2. Don't work alone Commsor's ebook was magic because it had guest chapters from a bunch of people I really respect. I came for their opinions and read the whole damn thing because it was so interesting. → Work with guest contributors for distribution, trust, and just great content. 3. Figure out how to measure success The goal is probably not for someone to download an ebook and then do an enterprise demo of the tool. ??♀? I fell into the trap of trying to measure our first ebook that way for a while. → Figure out what to measure (and what not to). 4. Tie to wider strategy Long-form content doesn't stand alone. It's part of bigger strategies and campaigns. → e.g. We're testing niching down to a chosen segment. An ebook is part of our content strategy for that segment. We measure the campaign as the sum of its parts. 5. Check expectations → Internal marketing is important to help people understand the content's purpose, holistically. → Set high standards for long-form content quality. We all know there's a sea of crap AI (and non-AI) content. I fervently believe great, human content still has a place. Even ebooks. Even for small marketing teams at a startup.

A little ASMR on this beautiful Friday Junior to remind you to go vote for your TOP 3 Hot Intros clips!!! ?? We've also extended the voting period until tomorrow! hotintros [dot] commsor [dot] com / vote L!nk in comments!

Ken Webb says to build an email list, put it into Facebook, create a lookalike audience, then give them your best offering. But, you need at least 1000 people on that least. Insert tear because the sauce is spicy. ?? Go vote for your TOP 3 favorite GTM tips ?? hotintros [dot] commsor [dot] com / vote L!nk in comments!

As the only person to call our hot sauce “delicious,” be careful about trusting Kate Erwin. But, she says that social should not be a lead gen machine. Social media should be about paying attention to what your audience cares about and giving it to them! Go vote for your TOP 3 favorite GTM tips ?? hotintros [dot] commsor [dot] com / vote L!nk in comments!