Common Room

100s of signals. Almost as many free Signal Guides. From high-intent signals like economic buyer engagement and pricing page activity to product usage thresholds being hit, tech stack adjacencies, and earnings calls, we've got a Signal Guide for you. https://hubs.li/Q02WyhDB0

TOOL OF THE WEEK: Common Room Social listening is broken. Most teams only monitor mentions of their own brand, completely missing the bigger opportunity... Your ideal customers are already discussing problems you can solve, but not mentioning your company. This is where CommonRoom shines ?? It monitors social media and community forums for: ?? Industry-specific keywords ?? Competitor mentions ?? Product-related discussions ?? Pain point conversations Then it automatically: ?? Enriches leads with contact info ?? Scores them based on intent ?? Pushes them to your engagement tools No more manually trawling through Twitter, Reddit, and Slack hoping to find potential buyers. One tool. Unified signals. Smarter, automated, outreach. #salestech

Outbound boils down to 3 things: (1) Right time (2) Right person (3) Right message All 3 are in your control. Let’s break it down: #1 Right time You’ll never know with 100% certainty when someone is in the “buying stage” But you can make a pretty damn good guess. Start by looking at your current customers and inbound leads to determine what events led them to come inbound and/or buy. That’s where you’ll find relevant signals to reverse engineer into your outbound strategy. I use Common Room for this because it consolidates all of these signals in one place.?They also enable?you on #2 and #3 below. Here’s a walkthrough if you’re curious how it works: https://lnkd.in/eTD7Jj6W #2 Right person If you sell into SMB this may be the easiest of the 3. However, the larger the company you sell to, or the more complex your product is, who to target isn’t always that clear. Again, look at your customer data and map out every relevant job title. Then group the similar ones and create sequences with relevant messaging for each. #3 Right message More than anything, you need to know what these personas *actually* care about. You can’t guess this. Again… this needs to come from your customer data. But the simplest way to do it is to read your G2 Crowd reviews and pull out word-for-word the language your customers use there. How do you find the right timing/person/message? Lmk in the comments! P.S. You can throw in a 4th: “Right channel”. But that’s the least important imo #sales #outbound #commonroompartner

74% increase in qualified pipeline. All in a single quarter. All powered by Common Room. Here’s how Director of Sales Development Jason Klumpp and the team at Semgrep made it happen ?? ?? Centralize buying signals Semgrep avoids siloed point solutions in favor of a single system of intelligence: Common Room. Its SDRs get access to product usage, web visits, social engagements, GitHub activity, job changes, and more. All automatically captured, deanonymized, and enriched via proprietary machine learning models. All in one place. This makes it easy to find warm prospects sending out buying signals across channels. “I felt like I was buying an AI copilot, enrichment tool, product tracking tool, website tracking tool, social tracking tool, and job-change tracking tool all at the same time.” ?? Build and replicate high-performing plays Semgrep uses Common Room to spin up targeted sales plays built around granular demographic, firmographic, and behavioral data. Contacts and accounts that match Semgrep’s filtering criteria are automatically added to segments as soon as they’re detected. These auto-replenishing burndown lists are templatized and customized for individual reps based on their books of business in Salesforce. This makes it easy to double down on winning signal-based plays at scale. “The path to value is a lot faster with Common Room. We were up and running in a week. So much of what Common Room offers comes right out of the box.” ?? Make warm outbound effortless Semgrep’s SDRs get alerted in real time when prospects and accounts show intent. Holistic views of warm prospects and in-market accounts are served up with a click. And reps can take action—like syncing contacts with Salesforce or adding prospects to personalized Outreach sequences—directly from Common Room. No tab hopping necessary. This makes it easy to follow up on high-fit, high-intent prospects fast. “Our SDRs immediately incorporated Common Room into their daily workflows. Now they’re finding high-intent leads they never would have seen otherwise.” Closed-won deals sourced from our platform helped Semgrep 2.5x Common Room’s purchase price in under a quarter. And the team’s just getting started. You can see the full story here: https://lnkd.in/eRn2jtcZ

Now that you've graduated from Signal School, test out turning signals into pipeline with this 4-minute signal stack from Florin Tatulea. ??: Website visit + product usage spike in a free trial. https://hubs.li/Q02Wy9M-0

Congraduations, you're ready ???????? In his final lesson, Kevin White shows you how to stack signals and run plays at scale to hit the most aggressive pipe targets. You'll learn how to: ?? Stack signals to surface your highest-intent leads ?? Track performance to identify the most effective plays ?? Scale plays that work to predictably hit pipe targets https://hubs.li/Q02Z2bnD0

AI prompting is part science, part art, and a wholly new skillset for most sales reps ?? Common Room is here to help. Say hello to the RoomieAI prompt library ?? These prompts aren’t just curated *for* our customers—they’re curated *by* our customers. Each prompt is based on a battle-tested template that powers one of our customers’ top-performing plays. And now they’re yours for the taking. Here’s how it works: ? Peruse our library of prompts: Choose from prompts built around buying signals like web visits, product activity, LinkedIn engagements, job changes, and news and hiring trends. ? Plug prompts into RoomieAI: Copy and paste prompts into RoomieAI to auto-generate a warm outbound message unique to your signal data. ? Generate pipeline with GenAI: Map RoomieAI messages to custom fields and sequences in your sales execution platform to instantly craft compelling outbound. AI-powered pipegen isn’t a pipe dream. It’s here, now. But quality outputs only come from quality inputs. Our messaging agent isn’t powered by the same surface-level data points every other company has access to. It’s powered by the signals unique to you and your go-to-market motion—customer intelligence you can’t get anywhere else. Using dynamic variables that span contact-, organization-, and activity-level datasets, RoomieAI updates messaging in real time based on the prospect and company you’re outbounding. Forget the spam-the-TAM tools that run on commoditized datasets and LinkedIn attributes. If you want to help your reps scale highly personalized, highly relevant outreach to the right people at the right time, RoomieAI and our prompt library are built for you. Check out the prompt library here: https://lnkd.in/eP-G7WqB

Back-to-back classes at Signal School ?? In his 2nd lesson, Kevin White shows you how to run signal-based plays from end to end: https://hubs.li/Q02WxF3_0

It's time to enroll in Signal School ?? In this session, Kevin White and the team at RevGenius show you how to: ??? Map and stack rank 100s of buying signals ?? Use a framework for signal selection and experimentation ?? Prioritize signals to start acting on today https://hubs.li/Q02Wy3vS0

?? Prospects and customers are sending 100s of signals: Product threshold approaching. Docs page activity. New community member join. Rage clicks. Tech stack adjacency. Competitor post like. Champion job change. Understand them all with our free guide: https://hubs.li/Q02WxR6V0