Commence Studio

Brand building ?? vs performance marketing ?? - why not have both? The TikTok data is clear: strong brands with high awareness see conversion rates up to 3X higher than unfamiliar brands ?? At Commence Studio we've seen how investing in brand building amplifies performance marketing returns. When you nurture brand awareness and loyalty first, even modest ad spends can yield incredible results. Why? Customers recognize, trust and are ready to engage with brands they know and love. But brand building isn't just a long game - it's an immediate play to improve conversions and ROI from your next campaign. So forget brand vs performance debates. The savviest marketers unite both for sustainable growth: 1?? Define a clear, resonant brand story 2?? Stay consistent across every touchpoint 3?? Create quality content that showcases expertise 4?? Measure awareness and optimize strategy 5?? Aim for incremental awareness growth When you lay the brand groundwork, you maximize every performance dollar spent. That's the path to higher conversions and customers who'll advocate for you long-term. Want to learn more? Read our full blog here: https://hubs.ly/Q02X1mhV0 Ready to build a brand that's truly loved? We're here to help create a plan that delivers results before your next campaign launch!

?? Custom or off-the-shelf Shopify theme - which is better for your eCommerce business? The debate rages on, and there are compelling arguments on both sides. Off-the-shelf themes offer faster deployment and lower costs upfront. But custom themes allow you to create a truly unique brand experience to stand out. This insightful blog post dives deep into the pros and cons of each approach. You'll learn: ?? How to balance budget constraints with the need for differentiation ?? Strategies to launch quickly without sacrificing quality ??? Key factors like maintenance, scalability, and flexibility to consider Don't miss out on these valuable insights to make the best choice for your eCommerce needs. Click the link to read the full post and join the discussion! https://hubs.ly/Q02WpgQT0

Ever wonder what goes into building a mouthwatering brand for a rapidly expanding Italian restaurant franchise? Commence Studio partnered with Burrata House, a quick-serve burrata restaurant, to create a scalable and cohesive brand identity system. From crafting a distinctive logo and style guide, to designing eye-catching packaging, menus, food truck branding, and social media assets - they left no stone unturned! The result? A brand that oozes authenticity and quality, perfectly capturing the essence of Italian culinary tradition with a modern twist. This flexible identity has allowed Burrata House to consistently wow customers across all touchpoints as they expand into new markets. Want to see how Commence Studio cooked up this delizioso branding? Get all the mouth-watering details by clicking the link: https://hubs.ly/Q02QRR2L0

The Future of Advertising is AI In just a few days, it's time for American Advertising FederationAdWest event, the premier advertising conference in the West. Our CEO, Matthew McIver, is honored to be speaking on a panel about the transformative potential of AI in advertising. Artificial intelligence is revolutionizing the advertising industry. From predictive analytics to automated content creation, AI is driving more effective, personalized campaigns. But how exactly is AI changing advertising, and what opportunities does it present? AI is fundamentally reshaping advertising. Mastering these technologies is crucial for agencies to stay competitive and provide value to clients. The companies that embrace AI will propel the industry into the future. At AdWest, he'll be sharing exclusive insights from our experience leveraging AI at Commence Studio. You'll learn AI best practices so you can transform your advertising strategies. Join us at AdWest on October 5 at 10:30am at Grand Sierra Resort in the Shasta Room! He'll be speaking on the AI panel - don't miss this opportunity to get ahead. We hope to see you at AdWest! Let's explore AI together and drive innovation in our industry.

?? Financial Consulting Just Got a Whole Lot Cooler ?? Vast, a financial consulting group, had a challenge: create an identity and online presence that's as dynamic as their services. How did they pull it off? With the help of Commence Studio, Vast got an expressive wordmark and bright, unconventional colors that balance professionalism with a fresh, innovative vibe. But it doesn't stop there! Commence Studio also developed an interactive website with distinct "Start," "Fix," and "Grow" pathways, making it super easy for clients to find the perfect financial solutions. Plus, fun illustrations add a friendly touch. The result? A brand identity and online experience that screams "clarity and continued success" for Vast's clients, especially in the food industry. Want to see this financial consulting rebrand in action? Click the link to view Vast's new website and discover how good branding can transform any business: https://hubs.ly/Q02QS6Gw0

We are proud to have sponsored and contributed to the Reno Startup Week 2024. Great to be surrounded by good community of makers, doers and dreamers!

New Startup Conmection Deck we designed is unveiled at Reno Startup Week today!

Does your B2B website accurately reflect your brand's innovative spirit and modern values? If not, you could be losing out on potential clients and revenue. Clear Capital, a leader in real estate fintech, faced this very challenge. Their outdated website failed to showcase their cutting-edge solutions and forward-thinking approach, leading to declining user engagement and conversions. That's when Commence Studio stepped in, delivering a comprehensive website redesign that: ? Modernized the interface with an intuitive, user-friendly design ?? Optimized performance for lightning-fast load times ?? Restructured content for better findability and navigation ?? Ensured a seamless mobile experience ?? Boosted search rankings with SEO best practices The results? A website that truly embodies Clear Capital's innovative brand, with decreased server load, faster page speeds, increased product awareness, and enhanced credibility. But the partnership didn't stop there. Commence Studio continues to support Clear Capital with omnichannel branding, ensuring a cohesive presence across all touchpoints. Want to see how they did it and learn more about modernizing your B2B website for maximum impact? Check out the full case study: https://hubs.ly/Q02MjcfT0

Unleashing the Power of Art ?? Sierra Arts Foundation, a cornerstone of Reno's vibrant arts scene since 1971, underwent a transformative rebrand and digital overhaul. We had the privilege of revitalizing their identity, crafting a user-friendly website, and launching a 50th Anniversary campaign that celebrated their legacy. Through a refreshed brand focused on clarity, prestige, and elegance, we aimed to align their internal mission with external perception. The new website streamlines navigation, integrates resources, and empowers the team to better serve the artist community. The revitalized presence has significantly boosted engagement, advocacy, and operational efficiency. Sierra Arts Foundation now stands as a prestigious and essential resource, nurturing and supporting artists in Northern Nevada. Unleash your creativity and explore the revamped digital experience! Full case study now on our site. Drop a ??? if you're as passionate about the arts as we are. #RenoArts #SierraArtsFoundation #ArtistsCommunity #BrandRevamp #WebDesign #CreativeRebrand #CommenceStudio

Have you ever wondered how big companies with multiple brands manage to keep a cohesive brand identity? ?? Mars Energy Group, a private equity firm with over 7 acquired brands in the solar industry, faced this very challenge. Each brand served a different segment, from residential installations to agricultural projects, making it difficult to maintain a unified brand presence. That's where Commence Studio came in. We developed a "House of Brands" strategy that allowed each subsidiary to retain its unique identity while benefiting from the collective strength of the Mars Energy Group brand. Through a cohesive visual identity system with consistent logos, colors, typography, and design elements, we ensured instant brand recognition across all marketing collateral - print, digital, and sales tools. The result? Enhanced brand trust, customer loyalty, and operational efficiency across Mars Energy Group's diverse portfolio. Want to see how we did it? Check out the full case study here: https://hubs.ly/Q02K546f0 Let us know if you need help unifying your own brand portfolio! #mergersandacquisition #brandstrategy #brandidentity #brandsupport