Comcast Advertising

Here's how Comcast Advertising provides more reliable household targeting beyond IP addresses. Our VP & GM of Data, Carmela Fournier, spoke at the recent Coalition for Innovative Media Measurement (CIMM) Summit in NYC about the state of CTV identity resolution and driving innovation with our Signal Authentication service.

Syno International's integration with Comcast Advertising will provide measurement companies and platforms with a reliable identity signal that can be used across multiple privacy-centric use cases, ultimately delivering an innovative, single-source measurement solution for broadcasters and advertisers alike. ?? See the news: https://lnkd.in/epdPdAGi

Ying Wang, GM, Xumo Advertising, joins the stage at Advertising Week for a discussion with fellow industry leaders about how brands and advertisers can find true quality, incrementality, and results in a world where video supply is everywhere. Learn more: https://lnkd.in/eKTG65B9 #AWNEWYORK24

Attending CIMM? Join Comcast Advertising leaders James Rooke, Pooja Midha, Carmela Fournier, & Larry Allen on October 8–9th in NYC for conversations with top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry. Learn more: https://lnkd.in/eFmmGNmH

We're thrilled to announce that Scott Weisenthal has joined Comcast Advertising as Head of Global Marketing and Insights. In this role, Scott will oversee all global marketing and brand strategy, shaping the Comcast Advertising, Effectv, and FreeWheel brands in response to the shifting multiscreen TV landscape. Read more at NextTV: https://comca.st/3B9uWJn Welcome, Scott!

Comcast Advertising VP & GM of Data Carmela Fournier spoke to Experian alongside experts from Ampersand, The Walt Disney Company, Fox Networks Group, Samsung Ads, Snowflake, IAB and others about the evolving landscape of linear and CTV in 2024. Read on for their perspectives: https://lnkd.in/e6xBpgSz

Join us as we honor #HispanicHeritageMonth! From curated content to an ongoing commitment to our communities, learn how Comcast is celebrating across our platforms all year long. This Hispanic Heritage Month, Comcast is honoring the multi-layered and richly complex identities found within Hispanic and Latino communities with our company-wide campaign, “Celebrating All That We Are (Celebrando Todo Lo Que Somos).” Learn more: https://lnkd.in/emyP6_Ue

Being authentically invested and engaged with colleagues across all levels of the organization is just one of the ways that James Rooke leads with generosity. Hear more about his approach to leadership in this conversation with Shannon Cassidy of the Return on Generosity podcast: https://comca.st/3Tt5NzD.

"If you're thinking that you're hitting a certain audience based on an IP address, you're not reaching that audience." Carmela Fournier, Comcast Advertising's GM of Data, spoke at #NYCTVWeek about the pitfalls of using IP addresses with probabilistic identity graphs for audience targeting. Learn more about Comcast Advertising’s Signal Authentication service: https://lnkd.in/ehRm-yHx

Download the latest guidance for advertisers on #addressable TV to learn all about: ? Addressable TV’s effectiveness? ? 6 Key benefits of addressable TV ? 5 Steps to launching an addressable TV campaign? ? Buy and sell-side industry perspectives Thanks to the VAB and Go Addressable! https://lnkd.in/eWcDUXBm