Colour Me Social

What if the real key to consistency isn't creating more content, but making better use of what you already have? We tend to think of content as disposable—here today, irrelevant tomorrow. But what if every blog, video, or webinar you've ever produced wasn't a finished piece, but a building block? Repurposing isn't just about efficiency. It's about amplifying ideas, reaching new audiences, and breathing fresh life into your best work. Just think how much valuable content is sitting in your archives, waiting to be rediscovered? It will probably blow your mind. #contentrepurposing

Consider this. What if the secret to standing out in a saturated market isn’t constant reinvention but rather a strategic reimagination of your past work? The idea of repurposing content challenges us to view our creative output through a different lens. It’s about recognising that each piece of content is not a one-time statement but a foundation for ongoing dialogue and deeper engagement. In a world that constantly demands new content, let’s ask ourselves - are we missing a chance to connect by not reinventing what we already have? #contentrepurposing #contentstrategy

Why, as an organisation, you SHOULD have content repurposing FOMO?? 1. Untapped audience reach 2. Reduced SEO and organic traffic opportunities 3. Inefficient use of resources 4. Lack of consistent brand presence and thought leadership And there's more... in our latest blog. Link in the comments ?? #contentrepurposing #contentstrategy

Does he look engaged, or is this the face of someone exposed to countless posts daily? Here's our 2nd tip to help you stand out. Choose topics that add real value. Your content must solve their problems, address their questions, or inspire them. Here’s how to select impactful topics: Address pain points: Identify challenges your audience faces and provide actionable solutions. For example, a financial consultant might create a post titled “How SMEs Can Manage Cash Flow During Uncertain Economic Times.” Spotlight industry trends: Offer insights on emerging trends or regulations that impact your audience. Be among the first to cover relevant topics, positioning yourself as a thought leader. Leverage your expertise: Share unique perspectives, experiences, or lessons learned that set you apart from others. Authenticity goes a long way in engaging your audience. #smartmarketing #content #smallbiz

This week, we're going to share tips on how to cut through the noise on LinkedIn. One common pitfall for SMEs and leaders is crafting content for a broad audience rather than their specific target group. To distinguish yourself on LinkedIn, you need a focused strategy that delivers real value to your audience. Effective LinkedIn content starts with a deep understanding of your audience. Are you targeting small business owners, industry professionals, potential clients, or future employees? Here’s a step-by-step approach to help you get to know them better: 1. Use LinkedIn's Creator Analytics or Post Analytics to track metrics such as: Who views your content: Check demographics like location, job titles, industries, and companies. 2. Research your connections: Look at the profiles of people interacting with your posts. What industries, roles, or career stages do they represent? 3. Read and comment on posts from your connections. Notice the tone, topics, and questions that gain the most traction in their updates. Observe their challenges or goals based on their shared posts or comments. 4. A/B testing: Post different types of content (e.g., thought leadership, how-tos, personal stories) to see what gets the most engagement. 5. Leverage LinkedIn tools. LinkedIn Sales Navigator (if accessible): Provides deeper insights into your audience’s professional demographics and behaviour. 6. Understand industry trends. Stay updated with trends affecting your audience and align your content with timely solutions. 7. Share personal experiences, challenges, and successes. People often engage with stories that feel genuine and relevant to their professional lives. #smartmarketing #smallbusiness

Are you an SME business owner or marketer? Have you read Marketing in 2025: A Guide for SMEs to Stay Ahead? Be a wise owl. https://lnkd.in/efP8ma3g #smartmarketing #SME

This is a post about sheep. Actually, it's not. It's about how, as an SME, you can cut through the noise on LinkedIn. https://lnkd.in/ez8kntkB #smartmarketing

Have we ever mentioned how important and, quite frankly, essential content repurposing is for SMEs? Well, last but definitely not least, here's tip 3 of 3 on how to turn your B2B content into a continuous, high-value asset. Repurposing: Breathing new life into already existing content. The benefits: 1. Saves time and resources by reusing assets you've already produced 2. Provides a huge pool of content without constantly needing to reinvent the wheel 3. Strengthens brand consistency 4. Increases content output without compromising quality Repurposing ideas: 1. Snackableize (if it’s not a word, it should be) long-form content into small pieces: Slice and dice blog posts, eBooks, or reports into much shorter social media posts, infographics, or videos. 2. Update evergreen content: Refresh data, update visuals, and republish in order to keep evergreen-valuable content up to date. 3. Repurpose webinars and podcasts into micro-content: Pull out key insights from webinars to write blog posts, slide decks, or short video clips. 4. Create multi-channel assets: Think about taking one singular asset and reimagining it for formats best for LinkedIn, Instagram, YouTube, and Email Newsletters. #smartmarketing #SME #smallbusinessmarketing

We know. It's "hump of the week" day, and even worse, you're probably back from holiday and feeling a wee bit flat. However, here's tip 2 of 3 (and a picture of some Flamingos) on how to turn your B2B content into a continuous, high-value asset. Adopt a content ecosystem approach: Instead of creating stand-alone campaigns, create an ecosystem of content where each piece helps and reinforces the others. Key elements include: - Pillar content: Create cornerstone pieces (e.g., eBooks or whitepapers) that anchor your strategy. - Micro-content: Derive smaller, reusable assets from pillar content. - Tailor the micro-content to create a powerful asset not only for your company but also for your leaders and advocates. Feeling better now? That's good. #smartmarketing #B2Bcontent #SMEs

To kick off our week and, indeed, our 2025, we're sharing three tips on how to turn B2B content into a continuous, high-value asset. So, without further ado... Tip #1 - The art of tailoring content unique to your audience. Understanding the characteristics of standout content is key to building a strategy that's impactful both visually and in its messaging. There's no point in creating content if nobody gets anything from it or scrolls right past it. Try these: ??? Audience-centric: Speak directly to your audience's challenges, needs, and aspirations. ?? Original and insightful: Share thought leadership through unique perspectives and insights on current topics that affect your audience. ?? Story-driven: Tell stories that humanise your brand. Yes, it's a word thrown around quite a bit, but authenticity matters. ?? Standout visuals and assets: Create assets that stop people scrolling on by. Ask yourself. What would make me stop and read if I were them? #smartmarketing #smallbusiness #SME