Colossus

A fascinating discussion, thank you?Lindsay Rittenhouse and?Ad Age for the opportunity to pipe in. Agree with?Lindsey Slaby (link below) that there are two debates happening here, and the one about the old school?pitch process is a slightly separate, well worn topic. And I agree with?Rachel Huff (link below) that there's a sweet spot in the middle ground, between cattle call and a million dollar, onerous-for-all pitch. To me, that sweet spot is MATCHMAKING. When the profession we call "pitch consultants" are focused on making the best match they can, they are providing an invaluable service to both client and agency. A service that's well worth their fee and each party's time – because of the higher probability that effort will pay off, yes, BUT ALSO because those that aren't right won't get put through all that effort in the first place. Efficiency! For agencies, I will say this. Look at the resources that a marketer is willing to put against their 'pitch'. If their?effort adds up to a social post consisting of an ill-defined, unbudgeted, free-for-all where the first 300 respondents?get a passing glance before the contest closes, then you have to apply this philosophy to how the relationship with them would be if you "win"?that particular lottery. For marketers, I can't imagine it's worth the time to go through 300+ posts, running a gamut from full service agencies to freelancers to collectives, reviewing capabilities and narrowing the field to 5-10 to call. Any good matchmaker can make a list that is better qualified for your needs off the top of their head. Much less running the matchmaker's process and letting them put their full expertise to work. All that said, I appreciate very much marketers willing to explore new ways to identify an agency partner. And while this particular approach doesn't solve real problems for either agencies or brands, we can commiserate with the notion that there are better ways. https://lnkd.in/exn7Ahhg https://lnkd.in/ekXVQjfh https://lnkd.in/eq26KXqG Colossus

Here's to all the incredible Colossus ladies in attendance at yesterdays The Ad Club Women's Leadership Forum. Shoutout to Trisha Dowley for the "Most Incredible Woman Ever" nomination and to Colossus alum Deborah Riley Draper for commanding the stage like a boss.

How do you feel about events where people stand on stage with a microphone and say words about things? If you answered, “Oh man, those are my favorite!” then you should know that on Tuesday, April 8th, Colossus Co-founder and ECD, Travis Robertson will be speaking at “ComArts Conversations” at Lasell University. Other speakers include Matt Shearer (WBZ News Radio), Alberta C. (Facetopo founder) and Latoyia Edwards (NBC10 Boston). Swing by. Or don’t. But please do. But don’t feel like you have to. https://lnkd.in/eUmRH3mj

Let’s not undersell the soup.

We're incredibly proud to have our very own Greg Almeida, Colossus Co-Founder and ECD, serve as a Final Round judge for Effie Worldwide. His discerning eye, knack for creative judgement and penchant for free soup should serve The Effie's– and the industry at large– well. Godspeed, Gregory. May you judge with an iron fist. #nomercy #advertisingkumite #sweeptheleg

This is Trisha Dowley. She's the Head of Production at Colossus and an incredible human who we love dearly. Trish is a finalist for The Ad Club 2025 "Women We Admire Award" and we think she deserves the top prize. We assume it's something fancy like a used '94 Mazda Miata. Or a Costco-sized bag of Swedish Fish. Or maybe it's just a trophy. Either way, please take a minute and cast your vote for Trish. Winners will be announced at the Women’s Leadership Forum in Boston on March 25th. Voting is now open here: https://lnkd.in/dnJVaBru

An oldie, but a goodie. And perhaps more relevant now than it ever was. One year ago this week, ADWEEK outlined the shifting B2B marketing landscape. In the article, writers Jason Notte and Olivia Morley speak with Colossus Co-Founder and Strategy Lead Jonathan Balck about the rise in B2B brands seeking out creativity and a distinct place in the world. https://lnkd.in/e2f8Bgts

Building a brand is a good thing. But building a?brand universe?is a REALLY good thing. And so much more rewarding. It’s a unique space the brand can inhabit, flex and express itself in new and surprising ways. Such is the case with Cantera Negra Tequila. To create the surreal world, we relied on classic Hollywood techniques like stop-motion animation and matte painting. LBBonline - Little Black Book discusses the craft of the unique production with our production partners at Subset Studio. Check out the story: https://lnkd.in/eWdbybAv

Building a brand is a good thing. But building a?brand universe?is a REALLY good thing. And so much more rewarding. It’s a unique space the brand can inhabit, flex and express itself in new and surprising ways. Such is the case with Cantera Negra Tequila. To create the surreal world, we relied on classic Hollywood techniques like stop-motion animation and matte painting. LBBonline - Little Black Book discusses the craft of the unique production with our production partners at Subset Studio. Check out the story: https://lnkd.in/eWdbybAv

They say rising tides lift all ships. And we agree. This week, we opened the doors to our new office and invited in a whole gaggle of indie agency leaders from around our fair city. The gathering featured a discussion with Kyle O'Brien from ADWEEK and Doug Zanger from Indie Agency News, as well as agency leaders from Allen & Gerritsen, VAGRANTS, Fair Folk, Full Contact Advertising, Stirling Brandworks, HATCH The Agency, GYK, 4As, Antidote, Arnold Worldwide, Boathouse and so many others. In a highly competitive market, it was nice to chat, complain, commiserate and celebrate with our peers. Thanks to all who came out!