Colossus SSP

Wrapping up another inspiring #CannesLions2024! We extend our heartfelt thanks to our valued partners, publishers, agency and brand clients we had the opportunity to meet with in person. The week was filled with impactful discussions around enhancing multicultural investment strategies and connecting with unique growth audiences to drive incremental revenue, engaging meetings, and memorable events along the Croisette. Here are a few snapshots capturing the highlights of our unforgettable time in Cannes. Looking forward to seeing everyone again next year! ???? #SupplysidePlatform #adtech #brands #multiculturalmarketing #innovation #programmatic Lashawnda Goffin Barbara Burnett Jennifer Shanesy Anu Pillai Maria Vilchez Lowrey Direct Digital Holdings Amazon Digitas North America Megan Jones Brad Blackmon Alyse Schwartz Darline Jean Google Felix Zeng The Weather Channel Gina Cavallo Audigent Joe Cano Zappos Family of Companies Ashwani Dhar Adlucent Amanda Binns, M.A. Infinity Partnerships Ryan Johnson Cxmmunity Media Cannes Lions International Festival of Creativity Giovanni Sollazzo AIDEM David Azulay Omnicom Media Group

?? Big news! Direct Digital Holdings has once again been named a 2024 Deloitte Technology Fast 500? winner! With an impressive 1184% growth rate, we’re honored to rank #101 overall, #3 in Texas, and #23 in Digital Platforms. This recognition reflects our relentless commitment to innovation, growth, and delivering outstanding results for our clients. We couldn’t have achieved this without our amazing team and our family of brands—Colossus SSP and Orange 142—and partners who power our success every day. ?? Read the full press release: https://hubs.ly/Q02Z5f_90. ?? Explore the Winners List on Deloitte: https://hubs.ly/Q02Z5fQV0. #DeloitteFast500 #DigitalPlatforms #AdTech #Innovation #DigitalTransformation #BusinessGrowth #Fast500

?? Honored that Colossus SSP has been named a top 3 honoree in the Responsible Representation category for the 2025 Givsly Impact Awards! This recognition highlights our dedication to fostering authentic diversity and ensuring inclusion at every level of our operations. Join us in celebrating on January 22 at Tribeca 360° in New York! Interested in attending? Contact [email protected] for ticket information! #ImpactAwards2025 #ResponsibleMarketing #RepresentationMatters #ImpactAwardsbyGivsly #ValuesDriven

Oh, do we have the Gen Z LoyaltTEA ?? Don’t miss the latest episode of Spilling the LoyalTEA with our hosts Melissa Berger and Brad Blackmon, along with special guests CEO, Lashawnda G. and Head of Buyer Development, Barbara Burnett from Colossus SSP. Catch the convo on Colossus’ commitment to equitable representation, expanding advertising beyond mainstream publishers and their new Momentum program. The four also explore how intentionality and authenticity drive Gen Z's loyalty by investing in diverse communities. Give a listen below! ?? Spotify: https://lnkd.in/gFQZTZxc ?? YouTube: https://lnkd.in/gQCGSkSe #NetworkedExperiences #Podcasts #Loyalty #CRM #AdressableRelationships #GenZ

It was an absolute pleasure to join Melissa B. and Brad Blackmon from Digitas North America for an episode of their podcast, Spilling the LoyalTEA, alongside our CEO Lashawnda Goffin and our Head of Buyer Development Barbara Burnett. The four of us spilled all the tea on Colossus SSP’s commitment to equitable representation, expanding advertising beyond mainstream publishers, our new Momentum by Colossus SSP initiative, and more! Give a listen here: ?? Spotify: https://hubs.ly/Q02YzSxl0 ?? YouTube: https://hubs.ly/Q02YzPp60 #Digitas #SpillingtheLoyalTEA #Podcast #MomentumProgram #EquitableRepresentation

The Colossus SSP and Direct Digital Holdings teams—Lashawnda Goffin, Maria Vilchez Lowrey, Calvin Scharffs, and Eric Hanson—attended the 2nd Annual BidSwitch Partner Connect Summit in NYC this week, which brought together DSP, SSP, and Adtech leaders for a day of collaboration and thought-provoking discussions. From panels on the future of addressability and identity to deep dives into adtech trends, privacy, curation, and DEI initiatives, the insights shared were invaluable. Special thanks to Barry Adams and Prena K. and for hosting us! Enjoyed listening to the fantastic speakers and panelists Ari Paparo, Joe Zawadzki, Chris Kane, Chandra Cirulnick, Jennifer Q. Chen, Filippo Gramigna, Sandy Rubinstein, Mathieu Roche, Hillary Slattery, Ali Wendroff, Isaac Schechtman, Lizzie Chapman, Andy Brecher, and Julia Bemis. #ProgrammaticAdvertising #DigitalAdvertising #BidSwitchPartnerConnect #AdTech #ProgrammaticLandscape

What an incredible event! On Tuesday, we unveiled Momentum by Colossus SSP—our new initiative designed to empower diverse and underrepresented publishers—with an engaging panel discussion hosted by GINA GRILLO and The ADVERTISING Club of New York. Highlights: ?? Momentum equips publishers like Alex Hughes’ So.Gay and Devon Christopher Johnson’s BleuLife Media with technology, tools, access to private marketplaces, resources and infrastructure, and education on the programmatic ad ecosystem. ?? As Lisa Torres of Publicis Media shared, “The data is on our side. There is no denying that this country is diversifying. We influence more than our weight in the money that we put into the market.” ?? As our Head of Buyer Development Barbara Burnett added, “We’re always wanting to open doors for these small businesses to become big businesses.” Programs like Momentum aren’t just about short-term spikes—they’re about building sustainable growth for diverse publishers in an evolving industry and helping our advertiser partners reach them easily. Thank you to Kerry Flynn for moderating this important conversation and to all our incredible guests who joined us to engage, learn, and inspire. ?? Catch more highlights and insights from this transformative event via Axios: https://hubs.ly/Q02YgMFv0. #MomentumProgram #EmpoweringPublishers #InclusiveAdvertising #DigitalAdvertising #Programmatic #SellSidePlatform #Sustainability Direct Digital Holdings Lashawnda Goffin Anthony Dominguez Maria Vilchez Lowrey Calvin Scharffs Fatou Bah Elicia Greenberg Mark A Prince Jr dentsu GLAAD Tony Morrison Jeroline J. Fuse Media Liz Czech David Zenna Tatari Erica Ho Map Happy Cherisse Thomas Bloomberg

We are off to Vegas next week for the 2024 Association of National Advertisers Multicultural Marketing & Diversity Conference! With the multicultural population rising to 42.2% of the U.S. (and growing), brands must prioritize crafting inclusive strategies that reflect cultural identities, traditions, and values. CEO Lashawnda Goffin, Head of Buyer Development Barbara Burnett, and Sr. Director of Multicultural Publisher Development Anthony Dominguez will be on-site to discuss how we help brands reach unique growth audiences and drive revenue. We’re also looking forward to hearing from industry leaders, including Michael Roca of Omnicom Media Group. Request a meeting with our team here ?? https://hubs.ly/Q02Y8p9g0. #ANAMulti #InclusiveAdvertising #SupplySidePlatform #MulticulturalAdvertising #EmpoweringDiversity

“We're always wanting to open doors to these small businesses that we want them to be big businesses. We want them to be able to do what they do best, which is create content that's engaging to their audience.” – Barbara Burnett, Head of Buyer Development at Colossus SSP Kerry Flynn’s latest piece in Axios highlights Momentum by Colossus SSP, our new initiative designed to support and empower underrepresented publishers in the programmatic advertising space. In line with the mission of our parent company, Direct Digital Holdings, Momentum by Colossus SSP addresses the unique challenges faced by diverse publishers, equipping them with the tools, technology, knowledge, and support to thrive in an ever-evolving industry. ?? Read Kerry Flynn’s article to see how publishers and agencies are leveraging Momentum by Colossus SSP: https://hubs.ly/Q02Y6nVY0. ?? Explore the full press release, featuring quotes from participants including Kori Hale, CEO of CultureBanx: https://hubs.ly/Q02Y6bTz0. #InclusiveAdvertising #EmpoweringPublishers #Programmatic #SellSidePlatform #DigitalAdvertising #MomentumProgram Devon Christopher Johnson Alex Hughes Lisa Torres Publicis Media BleuLife Media BOMESI (Black Owned Media Equity & Sustainability Institute) The ADVERTISING Club of New York