Colle McVoy

AdFed Minnesota's The Show is the one day of the year where putting a pin in it is a positive. Work representing seven different clients was honored with three Best Of Show nods for: --Helping moms tackle dinner (even when their little agents of chaos don't deserve it) --Flipping a social platform causing dangerous wildlife and tourist incursions into a tool for safety --Letting you know who show the world just how good the Frank's RedHot Buffalo Chicken Dip recipe is. There's something about shirt-tearing instructions. Here's the full list for those keeping count at home: -Perdue "Deserve" | Gold for Integrated Consumer Campaign (+Best Of Show) -SWASH Detergent "Laundry Court" | Gold for Integrated Consumer Campaign -Take Me Fishing "Second Catch" | Gold for Branded Content & Entertainment -Frank's RedHot "See It, Franks It." | Gold for Integrated Consumer Campaign -Frank's RedHot "See It, Franks It." | Gold for Social Media (+Best Of Show) -Jackson Hole Tourism "Selfie Control" | Gold Public Service Online/Interactive (+Best Of Show) -La-Z-Boy "Ban Reclining" | Silver Cinematography, Single -Minnesota Star Tribune "Rebrand" | Bronze Out-Of-Home Campaign Extra applause to our partners at MAKE for scooping two additional Gold honors in Animation and CGI with Take Me Fishing's "Second Catch" film.

SXSW ???? Join me and my friends at Allison Worldwide, Perdue Farms and GoDaddy as we discuss the Super Bowl - ads, activations, ROI and so much more! (Spoiler alert: David and I are going to share some fun facts on how Perdue and Colle McVoy spent the Big Game “winging it” with Wayne Brady ??). Join us at the Allison Worldwide Sports Momentum Stage at the Line Hotel on Tuesday, March 11th ?? https://lnkd.in/gbfxyuNM

It’s the final countdown to apply for our 10-week Intrepid Intern program. Real work. Real mentorship—and the ability to major and minor in different disciplines of interest. We’re especially on the lookout this year for art directors and copywriters hungry to hone their creative firepower. Yes, strong opinions on Oxford commas are welcome. Lovers of not just how good something looks, but architects in how visuals make people feel—get those applications in by Feb. 28. More details below. https://lnkd.in/eU6GuCAT

We're officially going into overtime with Breaking and Entering Media to chat Xs and Os of two Big Game activations in rapid replay fashion. Head to comments to listen to the full podcast episode with Andrew Miller + Meghan Figueroa.

Time to salute two social swings earning top Innovation SABRE honors: [ 1 ] Scooped Best Overall Use Of Social Media & Platforms with what’s now a 2024 Big Game throwback from Frank’s RedHot inviting fans to show off their most out-there food pairings, backed by a double dare to go for it with none other than Jason Kelce putting Frank’s on all sorts of foods and drinks sporting national in-game ads. [ 2 ] Best Use Of Instagram is a much-needed dose of “Selfie Control,” going to the source of rising incidents between tourists and wildlife. The open-source filter uses real-time spatial recognition data to uniquely prompt people whether they are following national park guidelines for safe distances while in the act of capturing pics for social glory. Social is a star player, not a sideline afterthought. Cheers to the full crew behind these efforts! McCormick & Company | Jackson Hole Travel and Tourism | Sunshine Sachs Morgan & Lylis | United Entertainment Group | dentsu X

"Colle McVoy prioritized creativity over spreadsheets in their pitch, which is a refreshing approach to today’s standard media strategies," shares Ciare James Bob Evans Farms CMO. "Their team was energetic about our brand and pushed us to explore new ways to engage with a younger generation. This is the kind of partnership we need as we refine our consumer strategy." Head to our comments to read more about our latest Media AOR appointment from ADWEEK.

Tick tock, the final final deadline for One Show is Feb. 28. Our very own VP Group Creative Director Lia (Laya) Khayami Qui?ones is on the Radio + Audio jury.?Feels appropriate since she’s always talking about “striving to make brands feel really freaking cool to someone’s ear.”??She burrows into the details of tone, typography, film craft and more to make it happen. Brand leaders from Target, Panera, Coca-Cola, IKEA, Ubisoft, American Express and Spotify have relied on her creative conviction and how she takes the time to counsel brands on better approaches to vetting concepts and opportunities for category disruption. So, let’s see what ear worms you’ve got, adland! https://oneshow.org/ The One Club for Creativity

Now this is how you start the week off right. Gratitude to Ad Age for naming our Value City Furniture effort confronting buyers' remorse a Top Five Creative Campaign To Know. A quality choice, indeed! https://lnkd.in/ebdbcmB7

"We like to think the Big Game is sacred, untouched by the forces reshaping everything else. But culture is changing. AI isn’t a threat; it’s fuel," writes Colle McVoy SVP Group Brand Strategy Director Ana María Matta for Campaign US. Before we close the books on the Big Game, take a beat to see what she thinks about pushing our adland playbooks forward. https://lnkd.in/ejJHTDDv

Regret with furniture purchases hits different. For many, it’s a leap of faith. And let’s be honest—we’ve all made those big purchases that became a big mistake. ? Our first work for Value City Furniture is a playful plea for people to make a quality choice. All of the excitement. None of the regret. Head to our comments to see more on what made the effort an Ad Age Top Creative Pick.