Colle McVoy

Big moment for us. Here's to the next era of reinvention! “Christine Fruechte is proof that people-first and profitable are possible. This culture she’s built of camaraderie, trust and joyful restlessness for reinvention—it’s not a foundation, it’s a springboard. My job is to honor what’s been established and catalyze the momentum we have,” says Jessica Henrichs about being named our next CEO, effective January of 2025! Read all about our big news in ADWEEK: https://lnkd.in/eAWRbK_a

For 38 years, the LIA - London International Awards has been a lighthouse for multidisciplinary creative excellence. The first truly international program of adland. One so committed to not only showing off what creativity can do for businesses, but improving upon the craft we call "work," that it would do away with a traditional awards program to rather invest in a worldwide educational initiative for emerging talent. ? So you could say we're beyond glowing to have Perdue recognized in two categories for how it got people eating up chicken feed. Yes, chicken feed! ? Frank's RedHot x Jason Kelce scooping Best Partnership honors at the annual Digiday Creative awards wasn't too shabby either.

Moving from passive allyship to active accompliceship is something we can all take ownership to: ? -Directly challenge institutionalized and problematic structures -Be active listeners—respecting and realizing that the marginalized are not monoliths in their tactics and beliefs -Build trust through consent and accountability ? We started the day with an interactive workshop hosted by The BrandLab’s Fearless Facilitator and Coach, Dawn Johnson. It was really special getting to take those learnings and extend the call for doing better in the late evening hours at The BrandLab’s Ignite Gala, a celebration commemorating 15 years of mission to change the face and voice of the marketing industry. ? Colle McVoy and our CEO, Christine Fruechte, have been in the thick of the work since The BrandLab’s founding —volunteering in classrooms, conferences, fundraising and agency tours. Christine was a founding board member and one of the organization’s greatest champions. Since 2009, the agency has hired 30 BrandLab interns—many of whom converted into full-time Account Management, Creative, PR and Human Resource roles.? ? Click here to learn more about The BrandLab and how you can join in the mission:?https://lnkd.in/gydb6765

“Tailgating culture is legion. Without fans, games are just games. The body paint, the infectious chants and master grilling as far as the eye can see,” says?Colle McVoy VP Group Creative Director, Juan Davila Morris. “These die-hard fans put food front and center, often starting at the crack of dawn, because it's always better to have too much than not enough on game day.”? ? “Creatively, we're having Frank's RedHot go as hard for tailgaters as they do for their teams. We want to show how Frank's sees fans and is hyper-aware of their efforts and unrivaled passion—taking part in the rituals and ruckus of it all,” adds?Juan. If you're ready for the weekend, go ahead and read more about our latest from MediaPost.

USA TODAY joined us to commemorate the 10th anniversary of the ANNIKA Intercollegiate tournament at Minnesota's Royal Golf Club, a course co-designed by none other than Annika Sorenstam and Arnold Palmer. Since its founding, 170 athletes have gone on to play professional golf. This year's tournament featured women from 17 countries. The action across the 54-hole stroke play event had people holding their breath, but we get a thrill from what comes through the guidance and counsel Annika imparts while meeting with players and coaches. One of many examples of how The ANNIKA Foundation is leading the way was the addition of physical therapists to assist players with pre-round stretching and post-round recovery, a rarity at college events. #ANNIKAInter Exponent PR

The future of news is in the details. A digital product right-fit for breaking news and immersive storytelling. Typography that bewitches instead of alienates—easy on the eyes, while having the range to support the mercurial tonalities of what gets reported in a single news cycle. So, yeah, we turned outward to readers to inform how the Minnesota Star Tribune took form and we had quite a few “spicy debates,” as Design Director, Matthew Ulstad notes in the latest from Fast Company on the publication's extensive rebrand tackled in partnership with 10 Thousand Design x Code and Theory.

Not one. Not two. THREE ADWEEK Media Plan Of The Year honors! How's that for mid-size muscle?! Here's to media that doesn't stay in its lane, hungry to push the boundaries and collaborate with creative. Media that understands its role in driving a brand's business based on marketing and non-marketing factors. We don't believe in doing media buys without knowing what the creative idea is. The results speak for themselves. Read all about the amazing campaigns from across adland here: https://lnkd.in/eY9_DY9s

"We are The Minnesota Star Tribune. We're not a paper, we're a fabric. One that can unite, incense, connect, frustrate, represent and reflect all of us." ? Read more about the rebrand fueling the future of news from The New York Times: https://lnkd.in/dfb5hrBv | 10 Thousand Design x Code and Theory

Keep your bear hugs for humans. If this statement has you scratching your head, perhaps you need some "Selfie Control," courtesy of Visit Jackson Hole. More on the trusty campaign for your great outdoors adventures from ABC News.

As Team USA continues to rack up gold medals in Paris, we're reminiscing about our very own Colle-Lympic Games that were hosted in the #1 Happiest City in the U.S., Minneapolis! You can go to our comments to read more from Travel + Leisure Co. on why The Institute for Quality of Life ranked the city gold. Plentiful public transport, 180 parks with lakes and gardens galore, and a gem of a creative community. It was an extra special week with talent from all over the U.S. coming to town for the slate of creative trials with medals, moolah and infinite bragging rights on the line. P.S. We've hired 50 to our crew so far this year and have more open positions. If you're looking for your next, drop us a line. Exponent PR + 10 Thousand Design